Choosing an occupation is a profoundly responsible choice for each person, where the United States occupational structure’s awareness is a crucial point of the process. The review of essential sources related to occupational employment and comparing the desired occupation can significantly ease future careers. Therefore, the following essay will conduct a critical analysis of a potential field based on various governmental resources provided by the U.S. Bureau of Labor.
The profession that I selected for critical analysis is Advertising and Promotions Managers. The national estimates for this job are 25,100, which are relatively low (U.S. Bureau of Labor Statistics, 2019). When looking at the mean wages, the 50% hourly wage is $68 – indicating a stable job, and the median annual salary is $141,890. Considering that the average yearly earnings are $35,000, this occupation highly exceeds most Americans’ median and can be regarded as high-paying (Social Security Administration, 2018).
When looked into additional statistics, the numbers appeared to be quite similar. Medan and annual income for the Advertising and Promotions Managers do not significantly differ from the mean wages, $60.34 and $125,510, respectively (U.S. Bureau of Labor Statistics, 2019). The difference between the median and mean wages is that the median salary combines a half household cut-off income with higher revenue and a half with the lower. In contrast, the mean income divides the total assets in the segmented place by the cumulative number of households (Manitoba Collaborative Data Portal, n.d.). Accordingly, these two constituents are diverse in their value and number.
Among industries with the highest employment level for advertising and promotions managers, one can identify Advertising and Public Relations with the highest rate of 12,240, which is foreseen. The runner-up is Management of Companies and Enterprises with a significantly lower frequency of 2,160. The other three sectors include periodical and publishing business, radio and TV broadcasting, and IT management with 900, 790, and 650 respectfully. Thus, the selected occupation is prevalently concentrated in one cross-sectional industry.
The table with the top-paying industries for advertisement and promotion managers depicts paradoxical values, as job areas with the lowest employment pay the greatest. The medical and pharmaceutical industries are the top two on the list with an $87 $83 hourly mean average. Next in the list, with an employment rate of 40 and an average wage of $82, there is an art industry and electronic manufacturing. The top 5 list is sealed by the advertising and public relations business, which is the most employed for this occupation, and consequently among the highest paying.
Managers of advertisement and promotion have an extensive range of liabilities described by an exceptional nature of work. People of such occupations are primarily accountable for generating product promotion strategies that create customer interest. There are numerous environments that an advertising manager may work in, including large corporations and freelance mode, depending on a person’s preferences. Such broad employees’ outreach is defined by a variety of people under their subordination at the department and is a link between a company and an advertising agency (Advertising, Promotions, and Marketing Managers, 2018).
Being a manager of advertising and promotion requires specific education. Most firms require a bachelor’s degree in advertising or journalism for each potential employee and people with marketing and communication education (Advertising, Promotions, and Marketing Managers, 2018). Completing an internship becomes a significant benefit while applying for the before-mentioned positions. Among the principal soft skills expected from promotional managers are analytical, communicational, decision-making, organizational, interpersonal skills, and creativity. In many cases, people acquiring a job in advertising had previous experience as sales managers, buyers, or PR managers.
The most recent data provides pertinent information about gender dominance of the preferred occupation. The advertising and promotion manager occupation is predominantly male, an exact percentage being 56,9 for females and 89,5 for males (Employed persons by detailed occupation, 2019). The racial and ethnic ratio deviates from one another, with Black or African American employees making up 0.7% of total employed, Asian and Latino workers 7% and 9%, respectfully.
While selecting an occupation, vital to consider its future relevance. U.S. Bureau of Labor gives satisfactory forecasts for the advertising managers’ growth in the most imminent 10 years. Promotional managers’ employment is awaited to increase by 6 percent by 2029, which is higher than average for most professions (Advertising, Promotions, and Marketing, 2019). With the rise of digitalization and companies’ desire to differentiate, advertising and promotion managers are becoming extra demanded, which reasons the expected employment growth.
Based upon the retrieved data, I have learned a trifle more about this calling, specifically about the prognosis and the most prevalent industries. Advertising and promotions managers’ primary responsibilities include strategizing programs for interest, communicative activity with partners and clients to negotiate on deals and ideas. Among the remarkable judgments regarding this profession appeared to be the most paying industries and top employment places. The medical industry’s primary unexpected result is that the highest paying has a deficient employment level, specifically for this occupation.
The information found on the website has only reinforced my urge to pursue this occupation, focusing on creativity. Analysis of the U.S. Bureau of Labor data and discovering that most employment is concentrated on one industry gives a clear path to achieving the desired position. Furthermore, the website’s skills that the profession requires fully adhere to my personality and future self-improvement desires. Ultimately, the observation that the person is free to choose how to work, particularly for a company, advertising firm, or being an independent manager, gives a lot of personal freedom leaves this occupation as a preferred choice.
According to the U.S. Bureau of Labor, an advertising and promotion manager’s average annual income is $130,000. Such revenue places the profession under the upper social class, based on other occupations’ analysis and special calculations. Though, the social level is dependent on a household; therefore, if living with a spouse, who earns less, or as a single parent, it could lower, contributing to social instability.
In the United States’ stratification system, this job falls under the upper-middle-class category, as citizens who predominantly hold bachelor’s degrees, including business and management. Their careers ensure comfortable living, counting large homes, multiple cars, and frequent vacations. Other dimensions of inequality include the upper class, which makes up 1 percent of the population, owning a third of the businesses. These people are the most powerful among all social types because of their high material status. Contrastingly, the lower class has the least power due to low income and lack of access to many benefits.
When talking about power, advertising, and promotion managers have control over multiple social groups. This job is among the highest paying and most potent in the management occupation, where only legislators, chief executives, and operational managers are above in power. Outside work, these employees would tend to have more authority than any average citizen of the middle and lower class, given the networking base and influence in different branches. Thus, characters are more likely to surround themselves with friends of similar social statuses to feel comfortable discussing various topics.
The advertising and promotion manager occupation is a high-paying and prosperous career. Determination guarantees significant success and comfortable life in the upper social class. In terms of life outcomes, they are likely to receive medical insurance and multiple employment benefits. These professionals feel comfortable buying homes and pursuing additional education or financing their children’s academics, like private schools or universities. The role involves creativity, which is never mundane; however, may cause stress due to clients’ requests and the management of a team. Finally, promotional campaigns often involve traveling; hence, this occupation may provide for many internal and external travels, which is a significant advantage.
References
Advertising, promotions, and marketing managers. Job outlook. (2019). BLS. Web.
Advertising, promotions, and marketing managers: Occupational outlook handbook: U.S. Bureau of Labor Statistics. (2018). BLS. Web.
Employed persons by detailed occupation, sex, race, and Hispanic or Latino ethnicity. (2019). BLS. Web.
Manitoba Collaborative Data Portal. (n.d.). Median vs average household income: what is the difference between these indicators, and how to interpret them. 2020, Web.
Social Security Administration. (2018). Average wages, median wages, and wage dispersion. Web.
U.S. Bureau of Labor Statistics. (2019). Advertising and promotions managers. BLS. Web.
Appendix A
Use the above map to shade in the states in the following manner:
- Use one pattern or color to shade the states with the highest concentration of workers in your chosen occupation – New York, California, Texas, Florida, Massachusetts.
- Use a different pattern or color to indicate the highest location quotients for your occupation. – New York, Massachusetts, Alaska, Maryland, Tennessee.
- Use a third pattern or color to indicate the top paying states for your occupation. New York, New Jersey, Delaware, California, Washington
- Use a fourth pattern or color to indicate states that are BOTH the highest paying and that have the highest concentration or location quotient of workers. New York
- Note any specific cities (by using a particular symbol—a star or circle or square, etc.) that have the highest concentration of workers New York
- Note any specific cities (by using a particular symbol—a star or circle or square, etc.) that have the highest rates of pay Boulder, CO