The abstract under consideration, “Cleansing the Air at the Expense of Waterways”, is taken from The New York Times, which is considered to be one of the main United States’ news delivers. The article was written Charles Duhigg, who has been working in The New York Times for several years and has used to cope with the business and government related articles. The work under the article is provided not only by the author, who creates it, but also by the editors, who care about the article sufficiency and correspondence to the present time and also check it before publishing. Photographers also play the crucial role in the article creation as they are responsible for the relevant picture, which not only should strike people’s attention, but also fit the subject of the article. The work under the articles is hold 24 hours long, as the news should be delivered to the audience every morning. The staff of the newspaper tries to pick up the most important news and deliver them to readers in time, as information is one of the most powerful and expensive issue in the modern world.
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Considering the audience of The New York Times newspaper, the following division may be provided: (1) businesspeople, (2) stay-at-homes/housewives, (3) retired old people, and (4) young and energetic people who want to be aware about the latest changes in the world. Analyzing every type separately, the core differences of the aim of reading the article may be identified. Businesspeople need to know the latest changes in the world with the aim not to miss something, which may be significant for their business. Stay-at-homes, housewives and retired old people read the articles in order to be aware of the recent news, as most of their time is spend at home, dealing with everyday activities and do not have much time and opportunity to look around and notice changes. Young and energetic people just want to be kept thoroughly advised as information for them is the extra reason to think about current problems and discuss them with friends. The article should have the crucial influence on the audience as the problems of the environment pollution are related to everybody.
Duhigg, Charles. “Cleansing the Air at the Expense of Waterways.” The New York Times. 2009. Print.