The recent article by Gilly Netzer discusses Cyber Security issues in the context of business and marketing. The author states that the security market had grown over the years within the legal environment of global marketing due to the emerging number of phishing websites. The article focuses on the cybersecurity chief marketing officers (CMOs) and specific ways to influence sales in the context of growing competition and the global pandemic. The author mentions that the contemporary market makes the job of CMOs particularly stressful. Netzer suggests developing new marketing plans, tactics, and budgets. Some of the ideas introduced by the article include business to human strategy, offering free technology to help, and providing enjoyable distractions.
The questions of security, legality, and regulations have always been essential to businesses and marketing officers all over the world. The number of phishing websites in 2020 had increased by 350 percent, threatening the legal environment of contemporary marketing and putting the business at risk. Therefore, the issue evokes the demand for security companies. Additionally, the global pandemic made various companies vulnerable to cyber-attacks, as many of them cannot afford extra security costs. The marketing solutions presented in the article are innovative in their simplicity. The author encourages marketers to cooperate with humans rather than companies and provide various free bonuses in addition to the primary service. Various outside threats influence the contemporary global business social and legal environments. Therefore, different marketers can follow a similar approach in the context of their marketing plan. Cybersecurity chief marketing officers and other marketing specialists should offer complementary services to their customers. This strategy is essential because businesses will be investing in long-term relationships with their clients, as their cooperation will be based on loyalty and trust.
Reference
www.forbes.com