Strategies for Selling New Diet Milk Tea Beverage
The primary audience is women from 18 to 45; among their values and goals, health care and maintaining an average weight can be distinguished (Mak, 2021). Then the Instagram campaign strategy should meet the interests and needs of this group. First of all, posts should contain a delicious and attractive description of the content and product. Communication with the audience should be built through personal experience, and creating an emotional contact. Advertising should be ordered from opinion leaders and bloggers who talk about fashion and health.
The primary audience is representatives of businesses associated with healthy eating or sports and making healthy gift sets. Not all people are ready to introduce something new into the assortment and risk money so a restriction on the initial purchase can be made. Even if the goods do not go, the losses will be insignificant. Blogging on Instagram will emphasize the convenience and usefulness of tea with milk. So, it will be possible to focus on the fact that milk is a source of many valuable substances, and tea is the best tonic drink for training.
Strategies for Selling Signature Diet Soda
The age group shows the most significant interest in diet soda from 25 to 34 years old, so the social media campaign can be focused on them (Shen et al., 2018). Customers in this category tend to analyze the health benefits of the drink, share recipes for alcoholic cocktails with diet soda and discuss promotions. A balanced brand promotion strategy in social media should consider the different gender of the target audience. Materials for men’s communities should be filled with bonuses of sugar substitutes in numbers. The female part of the audience should see the effectiveness of diet coke for the figure in the pictures.
Young people are showing great activity in social networks; they emphasize the taste of the drink and share funny memes with mentions of diet soda. The optimal format of the material is a memorable phrase with a clear association that is short and able to fit into Twitter and Instagram or a meme in a picture. The best times for publications are at 10.30 am and at 8.00 pm, as well as on the eve of the holidays.
References
Mak, V. S. (2021). Milk craze: Body, science, and hope in China (Food in Asia and the Pacific). Honolulu, USA: University of Hawaii Press.
Shen, Y., Clarke, P., Gomez-Lopez, I. N., Hill, A. B., Romero, D. M., Goodspeed, R., … Veinot, T. C. (2018). Using social media to assess the consumer nutrition environment: comparing Yelp reviews with a direct observation audit instrument for grocery stores. Public Health Nutrition, 22(2), 257-264.