Health research includes marketing as a tool to connect with potential audiences. The uniqueness of this area is that the results of experiments can save numerous patients’ lives. Consequently, marketing operations to advance research on Parkinson’s disease cover the specific conditions people experience. Conducting focus groups and wide-ranging surveys on stem cells’ financial and cultural feasibility as therapeutic manipulation are some of the options available.
Parkinson’s disease is a degenerative syndrome, the particular danger of which is the lack of adequate treatment. Besides, the condition progresses rapidly and significantly affects the quality of life. Numerous studies are moving closer to discovering innovative intervention methods and prevention in the early stages of the disorder. Stem cells are a promising technique that affects symptomatology and gene balance. In this case, marketing is an integral part of these experiments, as it provides a sample for research. For example, modern online surveys and technologies to achieve group diversification are gained by using classic techniques such as interviews and focus groups (Dobkin et al., 2020). Another essential part of scientific activity is client orientation and identification of their needs. It is no secret that stem cell treatment is a costly procedure and is inaccessible to all patients with Parkinson’s disease. The goal of marketing efforts is to gather information about this treatment’s acceptability for various communities and the likelihood of using a specific strategy based on demographics (Purcarea, 2019). Thus, advancing research covers learning about the perception of particular findings in the audience.
Parkinson’s disease is a severe condition that requires an innovative approach to treatment. Scientists’ task is a laboratory and clinical testing of hypotheses regarding the effectiveness of specific intervention techniques, including stem cells. Marketers are responsible for optimizing the sample and collecting information about patients’ needs, perceptions, and financial ability to undergo therapy. Thus, this interdisciplinary field is an ally of healthcare agents and provides theoretical and practical materials for further experimentation.
References
Dobkin, R., Amondikar, N., Kopil, C., Caspell-Garcia, C., Brown, E., Chahine, L., Marras C., Dahodwala N., Mantri S., Standaert D., Dean M., Shoulson I., Marek K., Katz A., Korell M., Riley L. & Tanner C. (2020). Innovative recruitment strategies to increase diversity of participation in Parkinson’s disease research: The Fox Insight cohort experience. Journal of Parkinson’s Disease, 10(2), 665-675. Web.
Purcarea, V. (2019). The impact of marketing strategies in healthcare systems. Journal of Medicine and Life, 12(2), 93–96.