“Nikes are Getting Harder to Find at Stores. Here’s Why”: Article Analysis

Words: 470 Pages: 1

The title of the article? “Nikes are Getting Harder to Find at Stores. Here’s Why”

Who wrote the article? Nathaniel Meyersohn, reporter at CNN Business.

When and where was this article published? The article was published online on the CNN Business website on March 22, 2021.

The main idea of the article? Nike breaks off relations with most of their retailers to sell their brand’s goods through their own stores to reach customers directly.

How does the writer support the main idea? Which are the most important reasons/effects/steps/examples he/she gives? To demonstrate Nike’s refusal from retailers, the author cites fragments of interviews with the latter, as well as several statements by the brand itself. The journalist briefly analyzes the benefits the company will receive from such actions.

Did the author write this article to inform, persuade, or entertain? I think the author wrote an article to inform as he reflected current events.

How does the writer conclude the article? Warning, Suggestion, Recommendation, Call to Action, Advice, or other? The journalist concludes the article with quotes from the interview, reflecting the loyal retailers’ indignation by Nike’s actions, which causes condemnation.

Does the writer have a bias? If so, what is his or her bias? The author does not clearly express his bias, but in general, the article presents Nike’s actions from a negative perspective.

Response paragraph

I chose this article because it reflects the exciting changes to famous brands in the modern world. I learned that they want to engage with customers directly for profit. It was interesting to me that at the beginning of its development Nike became known thanks to retailers. There are no parts in the article that I could disagree with, as I understand both retailers that may lose profit and the brand that changes following trends. The news only relates to my life if I want to buy Nike clothes, and it will be attractive to all fans of the brand.

Charts

Definitions

Gear	Clothing or equipment intended for a particular activity.
Slashed	Rapidly and significantly reduce the amount of something.
Tightly	More strictly and controlling.
Showcased	Represented from the best sides.
Enticing	Causing strong interest and attraction.
Undifferentiated	Insignificant, causing no difference. Or Suitable for many, similar to others.
Plopping	Carelessly putting in place or throwing.
Crippling	Causing severe harm.
Prohibitive	Impeding purchase, too expensive.
Enhance	Improve anything in quality, attractiveness, or price.

Forms

Gear	Gear, geared, gearing. Accouterments, apparatus, equipment, tackle.
Slashed	Slash (noun). Reduce, cut, shorten, decrease, limit.
Tightly	Tight, tightness. Firmly, thoroughly, substantially.
Showcased	Demonstrate, manifest, advertise, disclose, display.
Enticing	Enticingly, enticingness, entice, enticement. Alluring, beguiling, tempting, desirable, appealing.
Undifferentiated	Matching, equivalent, corresponding
Plopping	Plop, plopped Flop, flump, plunk, drop.
Crippling	Cripple, crippled, crippler, cripplingly Ruining, destroying, breaking.
Prohibitive	Prohibit, prohibited, prohibiting, prohibition, prohibitive, prohibitively, prohibitory, prohibitiveness. Expensive, high-priced, limiting
Enhance	Enhance, enhanced, enhancement, enhancer, enhancive. Ameliorate, enrich, improve, meliorate, upgrade

Work Cited

Meyersohn, Nathaniel. “Nikes are Getting Harder to Find at Stores. Here’s Why.” CNN Business, 2021, Web.