In my opinion, the strategic business plan for the product Tamazon 4 is developed very clearly and concisely. To optimize strategic business planning, a company must properly define its goals and conduct extensive research to properly understand industry trends, and in case of Tamazon 4, it had been done perfectly by the team. Moreover, the actuality of the product is dictated by the real need for such survival kits due to the amount of emergencies the US citizens face every year. A detailed overview of every element of the strategy provides a good insight into the presumed workflow of the company, its estimated budgets and marketing plan. I have also liked the product special feature that would allow Tamazon specialists to check in with their clients, prompting them to test, if their packages are working properly. This is a very thoughtful option which would be quite helpful for both the company and its customers.
Tamazon 4, as I think, deserves to receive funding, as the team’s business plan provides clear perspectives of profitability and economic growth. The product is actual, has an appropriate price range and a clear budgeting, while also presenting a discount system. The amount of investment needed from the Angel Investors is estimated to be only 100,000$, and the plan provides a precisely calculated estimation of future profits. The team has developed a functional marketing strategy that targets specific audience, and from my point of view, would work well with the product’s expected placement and purpose. Williams et at. (2018) state that “the true benefit for a firm appears to lie not in any one particular action but in a conglomeration of strategic thinking approaches” (p. 43). In case of Tamazon, this approach is represented very well, and the team’s business plan contains every last bit of information and investor would need to make their decision.
Reference
Williams Jr., R. I., Manley, S. C., Aaron, J. R., & Daniel, F. (2018). The relationship between a comprehensive strategic approach and small business performance. Journal of Small Business Strategy, 28(2), 33-48. Web.