Introduction Every student of political science, sociology, journalism or any other expression of the social sciences has been taught during its studies that the communication system among humans is the cornerstone of their building of society. From a political point of view, the communication system could either be used by...
Topic: Corporation
Words: 3301
Pages: 12
Introduction It is impossible to speak about some negative sides of the influence of television without understanding the role of its impact on personality. Of course, the most considerable influence is made on people who are young or who are psychologically unstable. It is impossible to forbid watching TV for...
Topic: Television
Words: 1560
Pages: 5
Research conducted by various scholars show that media and television serve as the most significant influence on adolescents and children. In fact, television is seen to affect several aspects of behavior and health. Television apparently has both negative and positive sides. The positive aspect of television is that it might...
Topic: Television
Words: 604
Pages: 3
The Last Emperor is a movie based in ancient China, directed by Bernardo Bertoculli, and the main actor was Pu Yi. Other important actors in the movie include the governor, Wan Jun, Pi Yu’s wife, Reginald Johnstone, Amakasu, Eastern Jewel, and Empress Dowager (Bertolucci, 1987). Released in 1987, the movie...
Topic: Entertainment & Media
Words: 325
Pages: 1
Introduction The Internet plays a significant role in an individual’s daily life as it has become a cohesive component of most daily activities or routines. With the improvement in technology, digitalization has led to the developing of different types of software and applications on various electronic devices. The fame of...
Topic: Globalization
Words: 1816
Pages: 6
Introduction Creating a prosperous print ad in the incredibly competitive marketing and advertising industry takes more than drawing a picture of the product. The market and customers are much more demanding and intelligent than a few decades ago, considering the growing popularity of social media and digital resources in general....
Topic: Advertising
Words: 671
Pages: 2
Introduction Are video or computer games art? There are various critical issues related to this question. Also, most of the answers said by eminent peoples are of different views. Jack Kroll in his Newsweek article ones mentions that all sorts of video games can generate fun. However, it cannot transmit...
Topic: Entertainment & Media
Words: 2477
Pages: 8
These days, advertising is intended not only to fulfill the function of promoting a particular company but also to present a form of art, so its analysis is a matter of specific interest. Professionals apply a significant number of impressive methods, and one of them is their focus on Super...
Topic: Advertising
Words: 1413
Pages: 5
Pearl Harbor is a war film made in 2001 by Michael Bay, who is an American film producer and director. Bay is well known for making big budget films such as Bad Boys, Bad Boys II, The Rock, Armageddon, Transformers and Transformers: Revenge of the Fallen. Bay was much motivated...
Topic: Entertainment & Media
Words: 1092
Pages: 3
Introduction It is important to note that with the rise of the Internet and globalization, social media platforms have exploded in their popularity and use across all nations, ages, and other demographics. Social media is designed to mimic and enhance human connectivity by making communication instantaneous as well as enabling...
Topic: Social Media
Words: 869
Pages: 3
The Hunger Games‘ first film, Catching Fire, has become an excellent example of a transmedia storytelling campaign. The Hunger Games takes place in a dystopian post-apocalyptic future in Panem. Every year, a boy and a girl from each country’s 12 districts are chosen as a tribute and forced to participate...
Topic: Entertainment & Media
Words: 396
Pages: 1
Starting with the digital revolution in the 1990s when the world made a step forward personalized media moved away from the “tyranny of mass media”, people consumed only the content they found useful and meaningful (Jenkins 244). We got our media choices. With the active development of the digital and...
Topic: Entertainment & Media
Words: 544
Pages: 2
Introduction The movie Bon Cop, Bad Cop is a great attempt to unite two main cultures and two main languages of Canada in the form of a featuring film. The plot, the genre, the scenes, and the idea of the film are considered to flow with the major idea of...
Topic: Cinema
Words: 2166
Pages: 7
The Internet and interactive media have become an integral part of each person’s life. This is why there is no wonder that they have infiltrated into every single sphere of human activity. Since at present advertising is one of the most active spheres of human activities, the use of the...
Topic: Advertising
Words: 503
Pages: 2
Human beings are usually “attached” to specific cultural or racial groups. Every country or society has different cultural groups. Some of these cultural groups encounter various challenges, such as discrimination, prejudice, and “communication barriers.” However, it is mandatory for individuals in a society to communicate with one another. This explains...
Topic: Communication
Words: 865
Pages: 4
Introduction The Corporation is a long historical and documentary 2003 movie directed by Jennifer Abbott and Mark Achbar. The primary mission of this picture is to show the true, somewhat evil nature of major influential corporations, and the concept that inspired the movie-makers is the detail mentioned in the Fourteenth...
Topic: Corporation
Words: 319
Pages: 1
Introduction Journalism plays a significant role in every society because newspapers, magazines, TV shows, and other mass media channels inform the general public about various essential events. The way how they present information can be decisive since this manner can significantly impact social attitudes toward different issues. In other words,...
Topic: Entertainment & Media
Words: 846
Pages: 3
Introduction Advertising has become an integral part of every person’s life. Teenagers can also see advertisements on the street, hear on the radio, watch on their smartphones or TV. Every year, advertising is being researched more deeply, and advertisers are using more powerful techniques that affect people’s behavior. Due to...
Topic: Advertising
Words: 1686
Pages: 6
Introduction Social media creates a platform where businesspeople communicate and/or interact with their customers. Through social media, companies market their products to reach worldwide consumers. Social media platforms are increasingly being caught up in voyeurism, gaze, and shadowing since many people have been connected to the internet, thanks to the...
Topic: Social Media
Words: 3357
Pages: 13
Introduction In a dynamic world catalyzed by the rapid advancement of technology, the use of social media is becoming a daily routine for a considerable number of users. Social networks have now become the mouthpieces of information, presenting individuals with the opportunity not only to communicate but also to receive...
Topic: Social Media
Words: 427
Pages: 1
Research dossiers and news reports have linked teens’ use of social media to mental health problems. An independent school made headlines by asking parents and students to sign a “contract” banning phone use on the road, during meals, and at night (Frazer-Carroll). In adolescence, when status and popularity are so...
Topic: Social Media
Words: 295
Pages: 1
Introduction Despite the discussion about how social media may damage one’s standard of living, users of various social media platforms utilize these innovations in their professional or recreational activities. Almost all digital technologies, including computers, smartphones, personal digital assistants, and wearable gadgets, have access to the network, making this phenomenon...
Topic: Artists
Words: 1749
Pages: 6
The phenomenon of superhero comics is one of the most ambitious and distinctive branches in the American cultural sphere. Batman comics are one of the monoliths of American comic book culture and represent a whole kaleidoscope of topics that could be viewed from different perspectives. In its more than 80...
Topic: Culture
Words: 893
Pages: 3
As is often the case, literary works, or any other form of “text” with broad appeal cannot be evaluated from only one perspective. There are a considerable number of people living on the planet, and each of them has its own cultural and ethnic background. The presence and quality of...
Topic: Criticism
Words: 2004
Pages: 7
Currently, the blogging industry is one of the most popular and successful. It is still hard to count how many people in the world are considered to be bloggers. With the rapid development of information technology and social networks, blogging has turned from a simple hobby into a real career....
Topic: Journalism
Words: 402
Pages: 1
Introduction According to Hansen et al. (2010), social media is affecting corporations from multiple dimensions. Services such as Facebook and Twitter are highly focused on encouraging collaboration among employees, customers, and partners as well as acquiring new customers. It is increasingly becoming a way of life for employees, customers, partners,...
Topic: Social Media
Words: 1445
Pages: 5
Introduction All over the world, soccer is no longer only a game in which two teams fight each other. Today, this sport is associated with serious businesses where large companies invest multimillion-dollar assets. Moreover, as in any commercial industry, the positions of soccer clubs are largely determined by their financial...
Topic: Advertising
Words: 1994
Pages: 7
Introduction In a contemporary society driven by technological advancements, people are capable of engaging in trending activities easily. In particular, the popularization of smartphone use, the Internet, and social media platforms has contributed to trends’ spread and following by the online community. Indeed, social media use is now omnipresent, especially...
Topic: Social Media
Words: 851
Pages: 3
Introduction Ridley Scott’s, Gladiator is one of the most influential films of the 21st century. Directed by Ridley Scott and starring Russell Crowe, the movie was released in the year 2000. The film incorporated other supportive actors, including; Connie Nielsen, Djimon Hounsou, and Richard Harriss. It won critical accolades, large...
Topic: Entertainment & Media
Words: 309
Pages: 1
Introduction Social media can be described as one of the most disruptive technologies since it has caused massive revolutions in social, economic, political, and even cultural aspects of human life. Businesses have used social networking sites as tools for marketing while politicians use them as campaign platforms. From a cultural...
Topic: Culture
Words: 1377
Pages: 5
The film Zero Dark Thirty released in 2012, was directed by Kathryn Bigelow and starred Jessica Chastain and Jason Clarke in leading roles. The film tells the narrative around the international manhunt for Osama Bin Laden lasting for years and the eventual famous raid by US Navy SEALs that resulted...
Topic: Entertainment & Media
Words: 952
Pages: 3
Media Sociology: An Introduction The module looks at the media content and factors that shape it in our society. It looks at the internal and external factors that may influence media content and why this may be necessary. Media content is not a true reflection of issues within the society....
Topic: Media Analysis
Words: 2785
Pages: 10
The True Cost is a documentary that was directed by Andrew Morgan and released in 2015. It shows the background of the fast fashion world, where garment workers live in terrible conditions, facing poverty and a lack of safety. The multinational fashion corporations follow globalization economy, which means that production...
Topic: Environment
Words: 821
Pages: 3
Celebrities ought to be good role models due to their significant impact on society and individuals. Although it is highly controversial and questionable whether the public needs to consider them as good examples of proper behavioral pattern, the fact is that some people do. Therefore, celebrities must acknowledge and realize...
Topic: Entertainment & Media
Words: 238
Pages: 3
Being an unequivocal art form, a film allows capturing the air of a specific era and creating a time capsule that will guide the generations to come through the essential ideas and philosophies of the past decades. Leave It to Beaver is one of such shows, where the essence of...
Topic: Television
Words: 891
Pages: 3
Little White Lie is a masterpiece story about family issues that depicts rising youth when an identity is significantly characterized by others. It describes the progress into adulthood as a moment when individuals can distinct their personalities. The difficulties of self-searching and development are amplified when one’s very own story...
Topic: Ethics
Words: 841
Pages: 3
Introduction Helen Lansdowne Resor represents one of the greatest minds in advertising career and copywriting. She is a role model to emulate. Resor was born from a family of nine siblings and emerges out as a great mind in advertising industry. She eventually holds a position few women have attained...
Topic: Advertising
Words: 680
Pages: 2
The Fog of War is a documentary that serves as food for thought and in which former US Secretary of Defense Robert McNamara outlines the lessons government officials learned from their experiences in the Cuban Missile Crisis, WWII, and the Vietnam War. In his lessons, McNamara illuminates human nature, luck,...
Topic: War
Words: 1103
Pages: 4
Introduction According to Stephen King, everyone is insane to some degree though the level of insanity differs from one individual to another. Stephen King’s ethos in horror films is the key reason why many people like movies. “Why we crave horror movies” forms an outstanding argument written in his essay...
Topic: Cinema
Words: 584
Pages: 2
In less than the past four decades, the world has been characterized by transformative technological advancements. Technology has come along with an array of new ways of doing things, including communication. In 1983 the world was officially introduced to a new way of communicating titled “The Internet” (Furedi). Social media...
Topic: Culture
Words: 296
Pages: 1
Introduction The perspectives on the creation and development of social media vary depending on the lens utilized to analyze the event. While humanities and history lenses are perhaps some of the most widely-known and widespread points of perspective, others offer valuable and unique insights. Social and applied sciences view technological...
Topic: Social Media
Words: 620
Pages: 3
Introduction Hot Girls Wanted is a Netflix documentary telling the story of several young girls who work in so-called pro-am porn. The plot mainly revolves around Tressa’s story, with the filmmakers following every step she makes during her short porn career. Like many others, she wants to make a lot...
Topic: Entertainment & Media
Words: 615
Pages: 2
Introduction Love, Simon is an excellent example of a movie that expresses the difficulties of people who are afraid to open their sexual orientation to others. Doubt, insecurity, fear of seeming ridiculous or wrong are the main feelings for a person who is going through a transition period between understanding...
Topic: Cinema
Words: 1424
Pages: 5
Introduction Henry Alex Rubin and Dana Adam Shapiro’s documentary “Murderball” looks into aspects beyond the parameters of physical disabilities and ventures into the identification of human will and spirit where the variable of physical disability becomes almost irrelevant. This is a narration of will power and making place in the...
Topic: Entertainment & Media
Words: 1124
Pages: 4
“In the Womb,” a documentary released in 2005 by the National Geographic channel, is a film that explores all stages of development of a new life (“In the womb”). One of the most compelling aspects of this documentary is that it uses the most recent technologies, including computer simulation and...
Topic: Entertainment & Media
Words: 289
Pages: 3
Implications of Differences in Television Program Policy or Focus Television profitability depends highly on the attractiveness of the programs created. The key role of television producers is to make sure the viewers understand and enjoy what they are being shown. Viewers need to understand and be helped to distinguish what...
Topic: Television
Words: 2758
Pages: 8
Abstract This research paper examines the impact of social media on teenagers in the UAE. Through primary survey research, it was established that social media has positive and negative impacts on teenagers. The research was based on a sample of 30 respondents through a mixture of direct interviews and questionnaires....
Topic: Social Media
Words: 2242
Pages: 9
Media is one of the most powerful forces in modern society. With the development of the Internet and the new ways of sharing information, it has become omnipresent. Nowadays, communication by image is more important than communication by the word because of the ability to share these images immediately and...
Topic: Entertainment & Media
Words: 296
Pages: 1
Sid Meier’s Civilization VI is a turn-based strategy computer game in which one or more people fight against desktop AI competitors to evolve their Civilization from a tiny tribe to total control of the globe over numerous generations. A turn-based strategy game (TBS) is a strategic multiplayer game that means...
Topic: Civilization
Words: 1410
Pages: 5
Core VRIN-based Competencies of HBO Max Quality content Quality content is the number one core competency in the media industry. Warner Media owned HBO offers TV shows and movies to the audience. Its content is unique and has been known for establishing milestones in the TV industry. For instance, its...
Topic: Entertainment & Media
Words: 951
Pages: 3
Speaking about the movie The Physician, it is essential to note that its plot is more educational than entertaining. It tells the story of a young man, Robert Cole, who wants to study medicine after his mother dies of appendicitis. The audience can see a similar plot in the movie...
Topic: Cinema
Words: 353
Pages: 1
Nowadays, brain gaming has become a major industry, as it is possible to have an entire library on a portable device, and the assortment of such games is highly varied. Some of them focus on general intelligence, while others claim to improve specific cognitive skills, such as memory, reaction, concentration,...
Topic: Brain
Words: 314
Pages: 1
The Internet has been actively changing people’s lives for decades, and over time this influence is growing. Nowadays, technology not only makes life more convenient but also affects the human psyche. Closely related to this is the question of individual freedom that arises in this connection. People are continually receiving...
Topic: Freedom
Words: 553
Pages: 2
Africa has suffered a double tragedy – that of colonization and having the colonizer dominate and shape the underlying narrative of the African story. However, telling other people’s stories is subject to personal biases and prejudices based on long-standing stereotypes. The representation of Africa in films has been characterized by...
Topic: Cinema
Words: 3116
Pages: 11
Lost: Transmedia Storytelling Lost functions as an example of transmedia storytelling in that the producers create an all-encompassing narrative, large and compelling enough to continually expand beyond the confines of its initial medium – television. Transmedia stories mushroom across numerous media platforms, ever expanding, and each manifestation contributes something deeper...
Topic: Television
Words: 1596
Pages: 5
When most people reflect on their child hood, they will always think about pleasurable memories that tend to describe those relatively untroubled stage of their life e.g. field trip, award presentation etc. but for this children it is a different world, all they reflect on is a life of loneliness...
Topic: Entertainment & Media
Words: 1085
Pages: 3
The environmental issue has become quite a problem since recently, which has caused a surge of suggestions for improving the state of the Earth and maintaining the balance between nature and nurture. Among the most essential solutions on how to make the world more “organic” and preserve the treasure that...
Topic: Advertising
Words: 305
Pages: 1
Introduction In the last decade, social media has experienced a paradigm shift as an online communication category where content is created, shared, bookmarked, and networked at a prodigious speed. This report examines social media tools to comprehend how they are utilized to facilitate analytical response capabilities by airlines for effective...
Topic: Aviation
Words: 2568
Pages: 10
Introduction Ongoing developments in new technologies, particularly smart technologies, have brought about significant changes in personal interaction and society. Modern communication technologies have introduced devices with high capabilities and speed, which have facilitated communications between people (Kwon et al. 1). While these advantages have enhanced efficiency and convenience in modern...
Topic: Communication
Words: 576
Pages: 3
Introduction Media convergence has been investable due to the increasing technological advancements. For news to reach the global population, there is a need for various media platforms from which users can get information. Therefore, media convergence is a theory in which all media merge as one medium due to evolving...
Topic: Media Analysis
Words: 1374
Pages: 5
Introduction Social media became popular only several decades ago, but at present, they constitute an important part of everyone’s daily routine. People use them to communicate with each other or to show details from their life or work. Instagram and Facebook are among the most widely used social media today,...
Topic: Health
Words: 871
Pages: 3
Coca-Cola is among the world-class companies with tremendous success in their commercials and selling power. Among the memorable advertisements of this firm include the 2018 Super Bowl ad titled The Wonder of Us (The Coca-Cola Company). This ad illuminates a multitude of the canons of rhetoric, including invention, which surfaces...
Topic: Advertising
Words: 840
Pages: 3
Introduction Peer pressure is a type of social connection between people in one group that implies direct or indirect influence on the decision-making process. Peer pressure exists in different environments and settings; however, scientific evidence suggests that one group is at the most risk of being affected by peer pressure...
Topic: Cinema
Words: 895
Pages: 3
Student loan debt has been a topical question for the past decades, and the U. S. government has tried to address the issue in different ways. One of the latest steps discussed is debt cancellation, which evokes quite contrasting emotions and views among Americans. This paper includes a brief comparison...
Topic: Students
Words: 595
Pages: 2
Introduction: The Claim With the increase in the power of social media, the opportunity for creating and often monetizing content has risen exponentially, spawning the emergence of multiple online content creators. However, while the number of content creators is growing, the attitudes toward them have been displaying rather peculiar dynamics,...
Topic: Entertainment & Media
Words: 1382
Pages: 5
Public speeches can be pretty challenging tasks since the speakers should attract attention and convey the message understandably. They need to understand the audience, determine the theme for the address, choose the appropriate style, and make other preparatory efforts. This paper examines the features of Oprah Winfrey’s speech during Harvard...
Topic: Speech
Words: 625
Pages: 2
Introduction Recently, the landscape of technology has evolved rapidly, making social media play a fundamental role in how people interact, especially for the youth. Survey findings indicate that nearly every young person in America has quick access to at least one mobile link to the internet. Particularly, 92% of American...
Topic: Social Media
Words: 1970
Pages: 7
Introduction Roma is a 2018 film directed by Alfonso Cuarón, who based the story upon his childhood memories. The semi-autobiographical narrative focuses on Cleo, a servant woman working for a middle-class family, whose character is inspired by Cuarón’s caregiver. The movie is set in the 1970s in the neighborhood of...
Topic: Entertainment & Media
Words: 938
Pages: 3
A deceptive advertisement is one that contains any deceptive information related to the object of the advertisement and/or the advertiser. Misleading advertising is an advertisement that lacks some of the essential information about the advertised product, about the conditions for its purchase or use, if the meaning of the information...
Topic: Advertising
Words: 243
Pages: 1
The patterns of human relationships have now become one of the major subjects for scholarly discussion due to the researchers’ ambition to establish a theoretical basis for this communication. In order to achieve this, sociologists examine all the precedents to human behavior in certain settings and divide them into various...
Topic: Social Stratification
Words: 1411
Pages: 5
It is well known that nowadays, due to the development of information technologies, social media play a significant role in people’s lives. Thus, social media allow people to share different types of data through virtual reality, reach large audiences in a short period, and achieve business success. However, even though...
Topic: Psychology
Words: 1924
Pages: 7
Introduction Facebook refers to a social network that allows people to share information online. One becomes a user after they sign up and add a personal profile, which shows an individual’s gender, photo, and contacts. One can choose to belong to a group of persons, such as colleagues in an...
Topic: Advertising
Words: 855
Pages: 3
Introduction Moonlight chronicles the life of a queer black boy singled out for being too soft and feminine, but eventually transformations himself to a menacingly muscular drug dealer with gold teeth grills accentuating his maleness. The movie segregates the journey of an adolescent boy into manhood into three chapters. Initially,...
Topic: Cinema
Words: 1441
Pages: 6
The past few decades have been characterized by an increase in the media content available to the public. Some of this media is of a violent nature and questions have been raised as to the effect of exposing children to violent media. Parents, teachers and psychological health professionals all express...
Topic: Entertainment & Media
Words: 933
Pages: 4
Ethics, also called moral philosophy, the discipline concerned with what is morally good and bad and morally right and wrong. The term is applied to any classification or theory of moral values or principles. In the digital age, cyber-ethics is described as the discipline of using appropriate and ethical behaviors...
Topic: Ethics
Words: 394
Pages: 1
The Ecological Systems Theory Depicted in the Film As a child grows, it interacts with certain environmental factors that are also bound to affect its development. According to Guy-Evans, (2020), the ecological systems theory was evolved by Bronfenbrenner in 1977 and it mentions that five systems make up the theory....
Topic: Family
Words: 860
Pages: 3
Introduction Movie plots are often based on real events, making the viewers’ experience even more exciting. Besides, the historical presence gives a unique glimpse at remarkable events in the world. The movie “Argo” proves the idea since it won several awards and many viewers’ appreciation. The purpose of this paper...
Topic: Cinema
Words: 372
Pages: 1
Introduction The evolutionary developments in technological and communication gadgets have brought about a series of changes in the way people around the world communicate today. This has been achieved through the introduction of new tools and applications in these gadgets. The applications have been necessitated by the demands of consumers...
Topic: Social Media
Words: 2155
Pages: 11
Introduction The popular culture influences the majority of people and particularly the youth who are attempting to build an identity. The media describes the pop culture in regards to what people should eat, wear, what kind of music they should be listening to, how they should behave, and how they...
Topic: Culture
Words: 1768
Pages: 7
The Hunger Games films narrative campaigns include many elements such as setting, genre, flashbacks, allusions, protagonist Katniss Everdeen, theme and conflict. The storyline begins with the main character Katniss Everdeen getting into a deadly game in which the character survives and becomes the leader of the struggle for freedom and...
Topic: Cinema
Words: 646
Pages: 2
Introduction The documentary movie Cowspiracy, directed by Kip Andersen and Keegan Kuhn, demonstrates how animal husbandry negatively influences the planet’s environment. The movie creators use the results of various research to provide evidence that cattle breeding can have a disastrous effect on the ecology. Moreover, the film suggests that animal...
Topic: Cinema
Words: 1101
Pages: 4
The mental and physical development of children is dependent on their exposure to television. Before starting school, the majority of children immerse themselves in the world of television. According to Kaiser Family Foundation, the first two years of growth are critical for brain development. Exploring and communicating with people can...
Topic: Child Development
Words: 1185
Pages: 4
The filmmaking is multi-billion dollar industry, and the average budget of a Hollywood movie nowadays exceeds $100 million. When discussing a film, viewer mostly considers its plot, actors, and special effects, almost never thinking about advertisement and public relations. These components have crucial importance in modern industry, where hundreds of...
Topic: Cinema
Words: 1116
Pages: 4
Meeting with a Killer is a documentary showing the severe tensions and emotions that Linda and Amy White experience when preparing to meet a murderer of their daughter and mother, Gary Brown. In religious tradition, the advice on responses to respond to evil and suffering vary. In the Christian framework,...
Topic: Entertainment & Media
Words: 564
Pages: 2
The media, also referred to as the fourth estate must act as a check for the society. It has a duty to inform the public on what is going on around them and what affects them. In carrying out its duty to inform and educate, several factors influence how they...
Topic: Journalism
Words: 3023
Pages: 11
Introduction Questions have been raised considering the viability of the internet as a medium of communication to the mass. This has partly been attributed to the phenomenal growth that it has had over the years and it remains to be seen how well it is going to be fair in...
Topic: Internet
Words: 1378
Pages: 5
Media is a very strong force and it has vices. One of the noted vices of the media is its tendency to stereotype identifiable groups like gender, race, and alternate sexual communities. As a formidable force, these stereotypes distinctively possess an impact on the people of the groups. To understand...
Topic: Advertising
Words: 2030
Pages: 7
Introduction Social media platforms are trapping more and more people into their golden cages. Although the vast majority of people are aware of the hazardous effects of social networks, they still cannot imagine their life without them. In the past few years, many researchers published some serious studies on the...
Topic: Social Media
Words: 1200
Pages: 4
A designated party managed all events in order for them to be successful. It is due to the fact that one event can have multiple activities that need to be coordinated and performed on the same day without fail. For the people who attend events, preparation begins on a material...
Topic: Challenges
Words: 946
Pages: 2
The crucial role of mass media in spreading public beliefs about gender, relationships and family roles is widely recognized. Mass media shape collective patterns of behavior and greatly influence the ways, in which men and women show their feelings, make decisions, and act in daily environments. Mass media, and television,...
Topic: Advertising
Words: 842
Pages: 3
Patriotic advertising is a viable way of appealing to the consumer base. However, it may lead to undesirable adverse effects if applied inappropriately or without alignment with other important determinants of consumer behavior. The following paper presents an overview of patriotism-oriented marketing in the Canadian market and provides an assessment...
Topic: Advertising
Words: 1200
Pages: 5
The New Skinny Can Pepsi Ad Analysis: Introduction Pepsi Co. is one of the primary competitors of the Coca-Cola Company, and it has always been trying to develop interesting and appealing advertisements that attract the attention of the audience (Lamb et al. 94). In this case, the Diet Pepsi advertisement...
Topic: Advertising
Words: 920
Pages: 4
The article by Fowles (1982) targeted 15 specific appeals to the basic human psychology that advertisers have developed to make their products marketable. Fowles (1982) singled out the following appeals making consumers buy things they do not need or can substitute with analogs. Sexual motive: a rare but noticeable appeal...
Topic: Advertising
Words: 357
Pages: 1
Introduction Addiction is the fact or condition of being dependent on a particular substance or activity. Alcohol addiction, on the other hand, refers to the continued excessive consumption of alcoholic drinks. Alcohol addiction has a huge impact on oneself, family, or society at large. Some of these effects range from...
Topic: Addiction
Words: 1112
Pages: 4
Essence, a lifestyle magazine specializing in beauty, culture, entertainment, and fashion, is a monthly magazine first published in 1970 for African American women. Essence Communication Inc. (ECI), the media that publishes Essence Magazine, was founded in 1968 by Cecile Hollingsworth, Clarence O. Smith, Edward Lewis, and Jonathan Blount (Jacinta 2)....
Topic: Journalism
Words: 585
Pages: 2
Introduction Unlike most entertainment platforms, digital media and video games connect individuals of different beliefs and backgrounds. More consumers are moving towards an industry that provides imaginative and meaningful experiences. Many people utilize video games and digital media to escape from reality. As a result, the experience economy has emerged...
Topic: Entertainment & Media
Words: 905
Pages: 3
Every year people spend more and more time tapping a finger on the smartphone screen or clicking a computer mouse. According to the statistical data provided by Statista (2021), in 2015, people spent approximately 80 minutes on the smartphone, whereas in 2021, the average time increased up to 155 minutes...
Topic: Addiction
Words: 566
Pages: 2
Advertising is a form of communication that aims to persuade consumers to buy a particular product or take a certain action. Most advertisements use a combination of rhetorical devices to achieve their purpose. Argumentation, or logos, relies on logical arguments, while persuasion uses any means necessary to convince the audience....
Topic: Beer
Words: 1375
Pages: 5
“Class of 2020” Honda Advertisement Logical Fallacies Two logical fallacies can be identified: appeal to emotions, and bandwagon. Appeal to emotions means that the ad tries to manipulate people’s emotions instead of providing facts to support the advertising call. Bandwagon means that the ad creates an impression that everyone is...
Topic: Advertising
Words: 620
Pages: 2
Overview Crime has been part of society for a long time. History reveals various forms of crimes from time to time and in different societies. The reason why people commit a crime has been a difficult puzzle. Various theories try to explain various forms of crime, why they occur and...
Topic: Enron
Words: 1678
Pages: 6
Introduction Although some people balance their time between computer games and other important developmental activities, some people have been totally incapable of balancing computer games with daily developmental aspects of life such as work, social life, family, and school. The most alarming of these developmental aspects is the increasingly reduced...
Topic: Entertainment & Media
Words: 2015
Pages: 7
Logos Given the fact that the advertisement of Emporio Armani cologne for men heavily exploits the factor of a ”brand name appeal”, its semiotics cannot be highly logical by definition. Advertisement’s appeal to Logos is being limited to the line “hard to resist”. The small font size of the letters...
Topic: Advertising
Words: 947
Pages: 3