One of the components of the definition of the sustainable product is a life-sequence positioning, which implies that sustainable manufactured goods are continually ecological-friendly throughout its whole time of existence (Chopra 2003). To be more precise, if the product is claimed to be eco-friendly, from the second the raw resources are taken out to the second the concluding merchandise is prepared, there has to be no perceptual impairment to the surroundings (Dovea & Vidal 2004). Twinings tea finds itself among best recognized products in the United Kingdom, retailing vended foodstuffs incessantly for the past three centuries; moreover, since its early stages, the company is acknowledged as an upper class and eco-friendly trademark (Fuller & Ottman 2004). Twinings sells a range of biological teas, a decomposable package, and positions as an associate of the Ethical Tea Conglomerate that works to guarantee employees’ privileges (Howarth & Hadfield 2006). There are undoubtedly other tea syndicates that position themselves as eco-friendly as well, as Twinings is related to several principled and ecological matters. The condemnation contains the poorest ECRA assessment for ecological reportage and palm oil usage (Vachon 2006). The corporation aims to advance their position in tea societies as well. For example, Twinings conducted a three-year fiscal obligation to sustain a UNICEF ingenuity intended to alter the intergenerational sequence of under-nourishment amongst teenagers and females of the tea populace.
Reference List
Chopra, S 2003, ‘Designing the distribution network in a supply chain’, Transportation Research Part E, vol. 39, no.1, pp. 123-140.
Dovea, M & Vidal, R 2004, ‘Materials selection for sustainable product design: a case study of wood based furniture eco-design’, Materials and Design, vol. 25, no. 2, pp. 111-116.
Fuller, D & Ottman, J 2004, ‘Moderating unintended pollution: the role of sustainable product design’, Journal of Business Research, vol. 57, no. 11, pp. 1231-1238.
Howarth, G & Hadfield, M 2006, ‘A sustainable product design model’, Materials and Design, vol. 27, no. 10, pp. 1128-1133.
Vachon, S 2006, ‘Extending green practices across the supply chain’, International Journal of Operations & Production Management, vol. 26, no. 7, pp. 23-34.