Advertising campaigns are indeed sales engines for businesses, but entrepreneurs should refrain from overly aggressive, inappropriate advertising that may cause distortions in the perception of the product or service. To monitor the quality of advertising campaigns, the FTC, a state agency, exists. The FTC can supervise, monitor, and even prosecute companies whose ads do not meet quality standards. Thus, this effective working tool to deter businesses from distorted, misleading advertising is mandated to protect citizens’ interests.
Definitely, there is an ambiguity and imprecision in the wording “on the same business day” because a business day is commonly referred to as a 24-hour period, not 36 hours, as the company in question decided. The use of a deliberately distorted interpretation is misleading to consumers. It can lead to a failure to meet delivery expectations and a decline in the firm’s reputation. Thus, there is no doubt that the company in question is unscrupulous, which means cooperating with the investigation is the best strategy. Of course, the management can try to solve the problem through the court, but most likely, the judge will side with the plaintiff (FTC) because this advertising campaign objectively lies to customers. In this case, the company faces fines and losses, so it is better to admit guilt in advance and reduce sanctions.
However, instead of a personal meeting with the FTC, the agency can file an official complaint against the firm, which is a more bureaucratic procedure. In this case, the company in question must create the same formal response, which must be sent to the FTC within a regulated time frame. The company has options to either accept the error and suffer the appropriate penalty (usually a warning or a fine) or to go to court if management is deeply convinced that it is correct.