📌 How to Use the DESTEP Template?
Our free online DESTEP template generator includes only 3 easy steps:
- Add the data. After gathering the essential information, enter it into the relevant field of the DESTEP template generator.
- Choose the design. Our tool suggests a wide selection of designs for you to create a template.
- Download the result. The file is available for download in different formats.
🎓 DESTEP Model Explained
DESTEP analysis plays a crucial role in business development and improvement since it examines the external environment of an organization. As a result, companies employing this approach can prepare themselves to solve problems from the outside.
Who Created the DESTEP Model?
Francis J. Aguilar, a professor at Harvard Business School, created the DESTEP analysis to aid businesses in developing their strategic plans. The model includes 6 fundamental factors that affect organizations the most: demographic, economic, sociocultural, technological, ecological, and political.
DESTEP Categories
In the DESTEP model, each letter corresponds to a business-influencing factor.
Why Is DESTEP Analysis Important?
Companies can better comprehend their external environment and potential threats to their strategic plans by using this approach. Additionally, the method highlights significant market factors and gives ideas for improving the company’s strategy. As a result, the business applying the DESTEP analysis has a higher chance of becoming successful and productive.
DESTEP Model vs. PESTEL Model
DESTEP and PESTEL analyses have a lot in common, so it is not feasible to use both simultaneously. Yet, they differ to some extent. The DESTEP model involves the demographic factor, namely, the statistical data about people’s age, gender, and occupation. In contrast, the PESTEL approach includes the social component, which evaluates different behaviors, values, or preferences in a particular society or culture.
In addition, the difference between these approaches lies in the political factor. The DESTEP analysis views legal and political components as a single element, while the PESTEL analysis separates one from the other. However, both methods bring many benefits to companies and aid in developing the business.
⭐ DESTEP Template Generator Benefits
The DESTEP template generator is:
- Easy to navigate. You do not need special skills to create a template because the program does everything for you.
- Free of charge. You can use our template whenever you need it without spending a cent. What can be better?
- Accessible on any device. The possibility to access our online tool from any device with an internet connection is a significant advantage.
- Flexible. Our tool design versatility is one of its most prominent benefits. You can create a template and mold it according to your requirements.
- Fast and accurate. Since our online generator is automatic, there is no need to wait several hours to create the DEPEST template. The entire process takes a few minutes.
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🔗 References
- Micro and Macro Environment Factors to Be Analyzed for Companies — LinkedIn
- Components of a Company’s Macro Environment — Tutorials Point
- Marketing Environments: Definition, Types and Components — Indeed
- Socio-Cultural Aspects of Environment — Future Learn
- The Marketing Environment — University of Minnesota