127 Product Marketing Essay Topics

🏆 Best Essay Topics on Product Marketing

1. Apple Watch Target Market: Demographic Segmentation
2. Dyson Company: Cordless Vacuum Cleaner Marketing Plan
3. New Balance Target Market Plan & Marketing Strategy
4. Coffee Maker by Keurig: Target Market and Segmentation
5. Compact Disk: The Product Life Cycle
6. VHS: Product Life Cycle
7. The Samsung Company’s Headphones Target Market

👍 Good Product Marketing Research Topics & Essay Examples

1. Blackberry’s Targeting Strategy in the Smartphone Market

   The Smartphone market has witnessed concerted growth. This situation has seen Blackberry lose out its long-held global market leadership to new players.
2. The Coca-Cola Consumer Behavior and Demographics

   In the Coca-Cola adverts, the drink is promoted as ‘a brand connected to fun, friends and a good time.’ And the consumers want to identify with this.
3. Rockstar Energy Drink Marketing Research

   The paper provides a marketing research for Rockstar energy drink, reveals factors influencing the purchase of the product and studies global marketing presence.
4. Apple Inc.’s Products and Factors of Demand

   Along with the price, competition and supply are significant factors to take into account when assessing demand for Apple Inc.’s products.
5. IPhone: Marketing and Purchasing Decisions

   This report analyzes the marketing campaign for the iPhone X, using such marketing concepts as the product, production, and marketing orientation.
6. Apple Products and Technology Adoption Lifecycle

   The technology Adoption Model describes the lifecycle of a given product from the moment it first enters the market to the time it saturates it.
7. Emirates Airline Company’s Market Research

   Emirates Airline concentrates on providing the best quality of service in the industry. But it forgets that the customer is looking for something more than just quality.
8. Stages of the Product Life Cycle

   The report gives an analysis of the various marketing mix strategies that should be considered in product life cycle.
9. Drones Production Company Marketing Plan

   The production and further distribution of the small multifunctional drone have the potential, and the proposed marketing mix addresses the specifics of the discussed industry.
10. Nike Inc.’s Strategic Marketing Plan for New Products

    This paper presents Nike’s marketing strategy, referring to various literature to guide how the company can sell new products.
11. Adidas Services Marketing Strategy

    The present paper describes a marketing strategy for a new Adidas product personalized selection and delivery service based on a specific type of activity of a customer within a mobile application.
12. Cemex Cement Production and Distribution: Market Analysis

    The cement market consists of any activity that is aimed at the manufacturing and distribution of cementitious material. Companies usually provided aggregates such as gravel and sand.
13. Boeing 787 Dreamliner’s Marketing Strategy

    The Boeing Company (simply called Boeing) is “a multinational American company that designs, engineers, and produces aircraft, rockets, and rotorcrafts.”
14. Apple Watch Product’s Marketing Communications

    The target market for the Apple Watch is a discerning, non-conventional buyer who has no qualms about being an early adopter of technology.
15. McDonalds’ Veggie Burger’s Marketing

    Marketing mix’ for Veggie Burger will mean the strategies adopted and implemented by the firm including product, price, promotion and distribution issues.
16. A Feasibility Study for a Start-Up or a Product Line

    This paper will discuss what is needed to complete a feasibility study for a new start-up or a product line within an existing firm and its importance for business development.
17. Organic Milk Products’ Marketing Strategy

    To succeed in marketing activities, a marketing strategy is a must-have. This paper discusses how to go about developing a marketing strategy for organic milk products.
18. Apple and Procter & Gamble Companies’ Product Portfolio

    The essay compares product portfolio management at Apple Inc. and Procter & Gamble Company using theoretical concepts and perspectives of product portfolio management.
19. The Face Mask: Marketing Plan

    The market size expansion for face masks is due to the increasing COVID-19 infections in the recent past. Mask production and utilization is also increasing since 2019 to date.
20. Tenzing Energy Drink’s Price and Distribution

    Tenzing is a purportedly natural plant-based non-GMO energy drink, it is available in three countries: the UK, the US, and the Netherlands.
21. The Australian Biscuit Market Analysis

    The Australian biscuit market is facing rapid growth due to the increase in sales is attributed to an increased preference for light snacks in daily business or traveling.
22. Carrefour Company’s New Product Marketing in the UAE

    New product development is a continuous process and an unavoidable part of Carrefour’s mission. New product development has many phases to work with it.
23. Smirnoff Product Life Cycle on the Market

    The subject of this paper is the product life cycle of Smirnoff and associated products and what the Company has done to manage the product through the various stages of the cycle.
24. Consumer Behavior for L’Oreal Shampoo

    The paper examines the consumer behavior in the consumption of L’Oreal shampoo and provides recommendations on improving the future market share of the company.
25. Market Segmentation, Orientation, and Positioning

    Market segmentation is critical for the success of the organization. As such, firms have to be tactical while deciding on the market segment to be targeted by a particular product.
26. Automatic Coffee Machines: Competitive Analysis

    Coffee machines are an integral part of the modern kitchen, and therefore in high demand. In turn, this creates a large supply.
27. Shell Company’s Product Marketing Analysis

    I would change the marketing strategy to focus on the environmentally friendly activities the company is performing, showing the public that Shell shares their concerns.
28. PZ Nigeria Plc’s Packaging in Product Marketing

    This study evaluates PZ Nigeria PLC packaging in the marketing of consumer goods, and strategies that are being employed to determine the level of profitability.
29. Daimler Company’s Smart Cars Marketing Strategy

    This work explains Daimler’s business and marketing strategy for introducing the Smart Car into global international markets and examines its advantages and disadvantages.
30. Galaxy Chocolate Product Launch in Canada

    The successful launch of any new product in a given market requires careful analysis of the potential of the product to succeed in the given market.
31. Nike Inc.’s Marketing and Promotion Mix

    For Nike Inc. to advertise its products, the company uses the 4P’s marketing mix, including product, price, place, and promotion.
32. Fitbit Smart Sense Watch Marketing Plan

    The Fitbit Sense watch helped provide good healthcare because of its features. The company can ensure that it markets its products to attract more clients concerned with their health.
33. Red Bull Energy Drink: Marketing Plan Analysis

    The marketing plan entails an analysis of the competitive advantages of the major players in the soft drink industry. These include Coca Cola Company, PepsiCo and Gatorade Company.
34. Kowloon Dairy: Unsweetened Coconut Milk Marketing

    The introduction of unsweetened coconut milk by Kowloon Dairy aims to offer a healthy substitute that will increase customers’ wellbeing at a lower price than the competitors.
35. Fitness Tracker Product Feasibility Study

    This feasibility study provides a review of the key components that need to be considered before launching a new fitness tracker and entering the wearables market.
36. Pet Food Product Marketing Strategy

    This paper outlines the marketing strategies that will be used for launching my pet food product: SWOT analysis, target market, market needs, and other market strategies.
37. National Food Products Company: Marketing Segmentation

    NFPC has gained the reputation of a company that has been striving in the UAE market quite successfully by delivering essential products such as milk, water, plastic carriers.
38. Food Innovation: Ayran Yogurt in the Scandinavian Market

    This study researches the suitability of Ayran yogurt product and how to introduce it as a healthy alternative to soft drinks in the Scandinavian market.
39. Proactiv, Its Qualities and Advertisement Strategy

    Proactiv uses benzoyl peroxide as an active ingredient, which makes it effective. What Proactiv does is deep-cleanse the skin, which is why it can be suitable for some.
40. Business Plan for Star-up Online Candy Company

    To ensure the success of the online candy shop, the owner will employ different marketing plan strategies. The online candy shop satisfies the needs of its target clients.

🌶️ Hot Product Marketing Ideas to Write about

1. Service and Product Marketing

   Although some people maintain that service and product marketing are carried out the same way, the reality on the ground show a completely different picture.
2. Service Marketing and Product Marketing Definition

   Marketing can be of two types, product marketing and service marketing. Both of them of marketing are unique and need to have sufficient knowledge in order to achieve success.
3. The Product Export: Action Plan

   The action plan for the product export covers the three stages of bringing the product to the new market: research and development, online retail and marketing, and offline retail.
4. Blood Pressure Device: The Direct Marketing Campaign

   The product selected for marketing is blood pressure device. The uniqueness of this medical product is that it can be used at home and by all family members.
5. Business Plan and New Product Marketing

   This research essay deals with how to write about an effective business plan when introducing new products in a market in detail.
6. The Perfume Pens: Marketing Mix

   The perfume pens imported from France can be sold and distributed in the destination market of Vancouver through various channels.
7. Tiffany & Co.’s Luxury Product Marketing Plan

   Tiffany & Co. is one of the luxury-items retailer jewelers. It has performed well throughout the recession period. Its major strengths include a strong and direct selling strategy.
8. The Skidoo Snowmobile: Product Marketing

   The Skidoo snowmobile is enjoyable and offers greater ecological validity. The product will be advertised through TVs, print and digital media, social media, and emails platforms.
9. Product Differentiation in Industrial Organization

   In marketing, product differentiation is generally defined as a tendency to develop some important characteristics for a product or a service.
10. NutriHealth Canine Product’s Marketing Project

    The current brand portfolio consists of affordable dog food and snacks; the new product will be called NutriHealth Canine to tell the customer exactly what the product does.
11. Apple Inc.’s iPhone Marketing Mix

    iPhone is a brand of cutting-edge smartphones designed and marketed by Apple Inc., which has targeted the high-end market segment through premium pricing and direct selling.
12. Samsung Liquid-Crystal-Display Televisions Marketing

    The Samsung company revolutionized the way LCD TVs are sold through its unique approach. It makes available detailed price lists with options.
13. IPhone Product Promotion and Politics in China

    To succeed, Apple has to appeal to the Chinese client’s sense of cultural appreciation. Apple has to work with Chinese officials to deliver solutions for the local market.
14. New Balance Men’s 611 Running Shoes Marketing Plan

    The paper focuses on the New Balance company and develops a marketing plan, which will drive a new product (Men’s 611 running shoes) to achieve success.
15. Richmond Plastics Company’s Product Pricing Strategy

    Richmond Plastics should develop an appropriate pricing strategy based on the competitors’ prices and the demand for the product or service in the market.
16. Blue Ocean Walkman: Product Project

    This paper is business plan for a new product known as Blue Ocean Walkman, which is used to make the product penetrate the market.
17. SONY: The Launch of Fingerprint Scanner

    SONY attempted to address new market gaps by offering a fingerprint scanner that individuals could use for various purposes.
18. Adaptable Home Products Firm’s Marketing Strategy

    Adaptable Home Products (AHP) is a startup company ready to launch its first three product lines: furniture, kitchen appliances, and adjustable screens.
19. Sports Marketing of Products and Sports Participation

    Sports marketing of products and apparel focuses on image rather than actual participation in sports and does not reach the aim of increasing participation in sports.
20. Whole Foods Company’s Product Marketing in France

    Whole Foods can use different promotion strategies as it will be new to France. To make their product appealing to customers, they can offer coupons.
21. Amazon Dash Wand Product’s Feasibility

    Amazon launched a dash wand that allows customers to scan barcodes of packages and add the goods directly to their carts.
22. Marketing Research Importance for New Product

    The objective of this paper is to provide an overview of the steps that should be taken to ensure the success of the marketing study and the new product.
23. Chevrolet Equinox: Advertising and Sales Promotion

    During the marketing campaign, the Chevrolet team must remind the market that Equinox comes from the trusted company with results.
24. Product Portfolio Management for Marketing

    The paper discusses product portfolio management as a key concept of strategic management and proves its vitality using theoretical perspectives and practical foundations.
25. Product Marketing of Augmented Reality Glasses

    Consumers often have several options for augmented reality glasses for entertainment purposes. However, most media organizations do not invest in their AR glass features.
26. The Proserve Corp. Humidifier Product Marketing

    The new Proserve Corp. humidifier not only reduces dry air but also serves as an air freshener and comes in a variety of scents, including mint, apple, spice, and cinnamon.
27. Agile Release Planning in Company’s Product Marketing

    The planning step of an agile release is crucial in the process of marketing a company’s product, as it ensures the long-term success of the firm.
28. Product Life Cycle and Marketing Strategies

    All four stages of the product life cycle are of prominent importance in its promotion and productive work on the market.
29. Apple Desktop Mini Product Marketing Plan

    This marketing plan presents the M1 Mac Mini, a revolutionary Mac desktop, the innovative product created by Apple company, which develops and sells computer technology.
30. The Coca-Cola Company’s Marketing After Economic Downturn

    The soda industry has been hit hard by the economic downturn, and exchange rates have affected major soda brands’ earnings in the aftermath of the recession.
31. Amazon’s Sustainable Products Line of Flat-Screen TV for Life

    The paper aims to discuss the product from Amazon’s sustainable products line -Amazon Flat-screen TV for Life, and its promotion and distribution.
32. Media Popup Products Segmentation and Target Market

    Media Popup products developed by Porttron Inc. will meet the highest demand among ‘Generation-Z’ consumers, as all product features.
33. Major Stages of New Product Development

    The process of new product development has eight major stages and starts with idea generation. It involves a systematic search for ideas about new products.
34. New Product and Customer Expectations

    The main goal of this research is to ensure that a new product or service will meet customers’ expectations and address their unspoken and articulated desires.
35. Samsung Products and the Impact of Technology on Marketing

    The paper states that applying novel technologies can prompt the marketing campaigns to become more diverse, covering various devices and platforms.
36. Product Marketing: Application for Online Startups

    The application for an online startup will help to identify threats to the success of entrepreneurship in the target market and minimize the risk.
37. Recalling ITECH 361’s Sanitizers: Actions Required

    The paper considered the recall of ITECH 361’s sanitizers, as bottles of these sanitizers may include methanol, which is dangerous if ingested.
38. The V8 Infused Water Product Line Introducing New Beverage Favor

    This paper analyzes how the new beverage favor for the V8 Infused Water product would perform in the market when introduced.
39. Introducing USB Flash Drives to Different Audiences

    This paper attempts to show different ways of introducing USB flash drives to different audiences: new incoming students, college computer programming classes, etc.
40. Gender-Oriented Products: Branding and Marketing

    Marketing of gender-oriented products should be more gender-neutral oriented because to be efficient in the market, the brand needs to meet the changing social requirements.

🎓 Most Interesting Product Marketing Research Titles

1. Smart Pacifiers Product Marketing Forecasting

   The economic factor is the presence of devices that smart pacifiers are meant to replace. They can act as a thermometer and send remote notifications to devices.
2. The We Are One Sustainable Brand’s Pricing Plan

   This paper presents the pricing plan for WEe Are One, which introduces small collections at medium prices to balance quality and affordability.
3. Health Product Marketing in Houma, Louisiana

   The paper involves researching the demographic profile of Houma, Louisiana, identifying healthcare needs, and proposing a specific health service or product based on those needs.
4. Marketing of “Embrace Yourself” Self-Care Box

   The “Embrace Yourself” self-care box, is an appropriate solution for those who are highly vulnerable to the harmful pressure of a pandemic.
5. Introducing TechHelp USB Flash Drives

   This paper introduces different descriptions of the TechHelp USB Flash Drives to make different audiences interested in buying them.
6. KIA Motor Company’s Promotion Management

   The print advertisement for this paper introduces the KIA Motor Company’s new car “Forte” to its potential customers.
7. KitchenAid Artisan KSM150 Stand Mixer Review

   Although individual preferences, experiences and social media relationship influences a purchase decision the brand KitchenAid have, has been aroused the consumer.
8. New Technologies Corp. Launching a New Product

   New Technologies Corp. is ready to launch an absolutely unique product – a heated towel rail with a built-in ultraviolet light sensor for towel disinfection.
9. Launching Bendable iPhone

   The bendable iPhone, the new product of Apple, should be positioned as a unique technology that can make a person’s life easier and fill it with discoveries.
10. Heavy Seas Beer: Marketing and Customer Management

    Heavy Seas Beer is a brewery established in the 1980s by Hugh Sis-son. This paper will examine the responses to the survey and analyze how and what the customers feel about HSB’s beer.
11. New Product Launch: The Case of Apple Watch

    The paper analyzes Apple Watch launching steps, considering the product as an indicator of status and luxury, affecting consumer attitudes towards the new product.
12. Wellbox: Introducing a New Product

    There are a number of ways of determining the market but for Wellbox, the best way is the use of demographics and the use of psychographic segmentation.
13. FuelSave China Ltd’s Packaging for American Consumers

    FuelSave China Limited realized the importance of branding and packaging Ecosave in a way that could appeal to American consumers.
14. Nokia E71: Marketing Plan

    The Nokia E71 product marketing plan outlines the budget of expected cost and revenues for catering for this cost, as well as the allocation of each advertisement method.
15. Shoe-Polisher Machine as a Perspective Product

    The newly invented machine that makes business people’s life easier: users can make their life less burden with affordable/reasonable prices.
16. How Coca-Cola Company Targets Its Audiences Through Media

    Coca-Cola Company uses the advantages of the media with the aim to advertize its consumers about new products and different privileges.
17. The Cruiser Thorr Simulation

    The simulation outcome pointed out that the proposed positioning should have incorporated the three other fundamental parameters of quality engineering, price, and lifestyle image.
18. Personal Touch Product: Target Audience & Competition

    The paper provides a plan for our product “Personal Touch: Hair Stylist on the Move” to be launched and promoted in the market.
19. Country of Origin and Impact on Product Category Marketing

    In the article “Consumer perception of product quality and the country-of-origin effect” Elliott and Cameron discuss the impact of country of origin on purchasing power.
20. Product Marketing Obstacles and Decisions

    Plumbing the human mind has to be the final frontier in marketing, as in many other social sciences. This is a challenge that renders long and difficult the beginning stages of marketing planning.
21. Jack Wills in China: Fashion Consultancy Project

    The promotion of Jack Wills in the Chinese market may be fraught with specific difficulties due to the specifics of the local cultural, economic, and political environment.
22. School Meal Product in Canberra’s Market

    This project is dubbed ‘school meal’ and seeks to establish a network that will deliver a quality food product to pupils, beginning with schools around Canberra.
23. Google Duo Product and Consumer Decision-Making

    The paper lists steps of the consumer decision-making process in deciding whether to adopt Google Duo and Factors that would increase consumers’ involvement.
24. Sumo Salad Retail Chain’s Marketing Mix

    The target market for take-home single serving salad tubs will be concentrated, for it will target mainly one segment of the market – single individuals.
25. Dream Water Company’s Product Marketing

    The core product is the main benefit that the product brings to the consumer. For Dream Water, the core product is the medication against insomnia.
26. Wicked Laser Torches Branding and Product Marketing

    This paper discusses the packaging, logo, and branding of Wicked Laser torches to understand the effectiveness of these three aspects of the marketing strategy of a product.
27. TechSystems Wearable Device’s Feasibility Study

    This paper represents the continuation of a feasibility study directed at determining potential solutions for the line of wearable devices developed by TechSystems.
28. A. Manson’s “Boy in Motion” Book’s Marketing Plan

    The promotional opportunities for the “Boy in Motion: Rick Hansen’s Story” book by Ainslie Manson are numerous. The book is appropriate for use as a class reader in kindergartens.
29. Earthquake Bed Product in the Italian Market

    The paper aims to discuss environmental variables that have an impact on the customer’s decisions, using Italy as an example where earthquake beds might be distributed.
30. New Balance Men’s 611 Product Marketing Plan

    Marketing plan for the New Balance Company incorporates the strategies that are aimed primarily at expanding into the new economic environment.
31. Persuasive Business Messages for Product Marketing

    The benefits of developing and marketing new products are unquestionable as the ability to market them has become a competitive advantage for successful businesses.
32. TocoMAS Product Expansion in Middle East Market

    This paper proposes introducing a new product of TocoMAS in the Middle East markets, starting with Saudi Arabia.
33. Proactiv: Dermatological Qualities and Advertising

    Proactiv is based on benzoyl peroxide, a substance that curbs the bacteria causing acne and exfoliates the dead outer skin.
34. Product Launching and Communication Strategies

    The researcher seeks to compare traditional and digital communication strategies when launching a new product into the market through the review of the relevant literatures.
35. BerryGood Product Marketing Project

    The name of the drink is BerryGood from the BevCo brand of drinks. The target market for this product is mainly women between the ages of 25 and 55.
36. Zeng Company’s New Product Development

    A new product development strategy and analysis that was designed by Zeng Research and Development Company. The company is developing hospitality management software for the hotels
37. Walmart Company’s New Service

    The following discussion analyzes Walmart Company to determine the service that can be added to improve the customers’ experience.
38. Healthcare Products and Their Lifecycle Strategies

    The stiff competition may put to lowering the cost of the hospital services. The development of a marketing research plan will help to determine the status of the market demand.
39. Marketing of the M.U.S.A Magic Pen Product

    The successful introduction of the M.U.S.A Magic Pen product requires a balanced mix between marketing and strategic positioning in the expansive market.
40. Product Promotion: Six Sigma Mapping Tool

    Searching for the marketing strategies that can be deemed as efficient and incorporated into the product promotion process is an integral part of delivering services to the target customers.