🏆 Best Essay Topics on Marketing
✍️ Marketing Essay Topics for College
- Unilever Case Study: Marketing Strategy of the ProductsThe company Unilever manufactures a wide range of products ranging from food to personal and home categories.
- Disney Plus Strategy Analysis: Marketing Mix, Market Segmentation, & MoreDisney Plus is a proposed over-the-top subscription service whereby customers will be able to identify and watch videos on-demand without any form of restriction.
- Burj Al Arab Hotel Marketing AnalysisBurj Al Arab has a strong brand, superior performance, and international recognition. In this paper, marketing analysis of Burj Al Arab will be carried out.
- Toyota Motor Company: Marketing PlanThis paper aims to explore the marketing plan for Toyota company, underlining its competitiveness in the market based on sound strategies of operation.
- The Sales and the Marketing ActivitiesSales and marketing have their origin from the time immemorial from the barter system. Effective sales and marketing divisions are precious assets to any organization.
- Maybelline Case Study Analysis: Marketing & CompetitorsIntrigued by Maybelline competitors? ✍️ Assigned to analyze the company’s marketing strategy? ★ See this Maybelline case study analysis to examine the brand.
- Innocent Smoothies Brand: Marketing CommunicationThis paper documents the supporting evidence and rationale for the Innocent Industry in the United Kingdom. It provides an extensive analysis of the Innocent Smoothies brand.
- Oral-B Electric Toothbrushes: Marketing PlanOral-B’s mission is to provide high-quality oral care for people of all ages using the latest innovations and to improve each consumer’s health.
- Consumer Behavior Essay: Customer Behavior Analysis Example of McDonald’sThis report analyses psychology of the buying behaviour of consumers in reference to McDonald’s and presents justified recommendations for change in marketing.
- Strategy and Marketing Environment: Hyundai Motor CompanyHyundai Motor Company was founded in 1967. Now the company is going under the severe challenge of sustainability for which the company needs to align with a new strategy.
- Lexus Marketing Strategy & Business ModelThe presence of competition from other luxury carmakers has forced Lexus to adopt a customer-oriented marketing strategy.
- Zara International Marketing StrategyThe given paper attempts to examine and evaluate the marketing strategies of one of the most successful global fashion retailer – Zara.
- Nike Global Strategy & Marketing ApproachesNike Inc. is a multinational corporation that deals with the design, development, production of different varieties of sports products. The company focuses on the sports industry.
- Nestle: SWOT Analysis, BCG Matrix, Marketing Mix, & Overall Strategy AnalysisNestle has selected its specific target markets in order to serve them exceedingly. Customers demand goods, which satisfy their needs with utmost precision and satisfaction.
- Dyson Company: Cordless Vacuum Cleaner Marketing PlanThis report presents a strategic marketing plan for Dyson to introduce a new type of cordless vacuum cleaner. A comprehensive marketing plan will be outlined.
- Tesla Motors Company and Its Marketing CommunicationsFounded in 2003, Tesla Motors is an American automobile manufacturing company. The development of the brand is owed to the efforts of engineers from Silicon Valley.
- New Balance Target Market Plan & Marketing StrategyThe paper determines the potential issues a New Balance company might face during the production and while delivering Men’s 611 running shoes to the target market.
- Smart Watches: The Marketing PlanThis marketing plan is created to achieve an increase in sales of smart watches. The sales increase figures should be achieved within four years.
- Canada Goose Inc.’s Marketing PlanCanada Goose should refocus its attention from Baby Boomers and Gen X customers and towards Millennials, who now make up for the majority of the workforce.
- Comme Des Garçons’ Marketing ActivitiesComme des Garçons actively collaborates with other fashion brands and artists, using this approach as a primary promotion tool.
- Nestle Company: Promotion Marketing PortfolioThe report shows that Nestle does not use a specific demographic for many of its products. Instead, it relies on psychographic consumer analysis to position its brand.
- Pizza Hut’s Marketing StrategyPizza Hut’s primary marketing strategy is to increase digital ad budgets, which has a beneficial economic impact on the franchise.
- Coca-Cola Advert Analysis: “Friendly Twist” Advertising CampaignThis essay addresses the sensory experience associated with the advert “Coca-Cola Friendly Twist” that delivers a creative strategy for encouraging more consumers.
- Nike Vs. Adidas Marketing Strategy – Differences & SimilaritiesThe purpose of this assignment is to review marketing strategies used by two different companies in the same industry. Sports apparel companies, Nike and Adidas have been chosen for this study.
- Nike Social Media vs. Adidas Social Media: Marketing AnalysisThis case study is aimed to study the official accounts of Adidas and Nike, on four of the most popular social networks: Facebook, Twitter, Instagram, and YouTube.
- Digital Marketing and Social MediaThe capabilities offered by the rapidly developing information technology segment have contributed to the speed, effectiveness, and affordability of digital marketing strategies.
- Organizational Structure and the Global MarketingThe study is about Monster Health care Company (MH Co), headquartered in the northeastern part of the United States.
- Nike Company: Marketing Principles and ConceptsNike is an American multinational corporation, which was founded in 1964. The report will culminate by discussing the correlation between marketing department and other departments in Nike.
- Marketing Strategy of Starbucks in JapanThis paper examines the features of the Japanese market and specific strategies and methods of entering the business.
- The Marketing Philosophy of the Apple Inc. CompanyTo conclude, examining Apple’s marketing strategy is crucial for understanding its strategic approach that ensures its dominating position.
- Nike Equality Campaign and Marketing CommunicationA marketing communication plan for Nike and its latest campaign “Equality” will be developed regarding the main aspects of integrated marketing communications.
- Guinness Company’s Applied Marketing StrategyThis paper has analyzed the world’s renowned marketing campaign featuring Guinness, a famous Irish pint developed by St. James Gate Brewery.
- Marketing Methodology of NikeThe paper discusses Nike as the most demanded apparel merchant. The company’s unique marketing strategies allow it to sustain its leading position in the market.
- Apple: Marketing Communication and BrandingApple as a brand has made itself a strong reputation. The brand is considered among the most powerful among other consumer electronics and communication devices.
- Marketing Analysis: Nike Air Force One ShoesMarket share of the Nike Air Force One Shoes is close to 34%. (Mokhiber 73). The company is engaged in sports wear manufacturing, however, the key product is the sport footwear.
- McDonald’s Company’ Integration of Marketing CommunicationThis paper explores how McDonald’s can deploy ntegration of marketing communication to ensure that it attains acceptance of its products and services in the fast-food industry across the globe.
- Importance of Self-Concept for Marketing StrategiesThe psychoanalytic theory suggests that the phenomenon of a self-concept should be viewed as a system that allows one interact with people around.
- Penguin Random House Company Marketing PlanThis is a marketing plan for Penguin Random House that is expected to help the company to increase its brand awareness and sales of new children’s books by at least 5% annually.
- Shake Shack’s Digital Marketing Strategy and PlanThis report presents a digital marketing strategy and plans for Shake Shack, an American regional chain of fast-food restaurants.
- Marketing Channels and LogisticsMarketing channels and logistics are very essential for the survival and success of any business organization.
👍 Good Marketing Research Topics & Essay Examples
- Hubble Company’s Data Driven Direct-to-Consumer MarketingHubble has evolved from a simple startup to a promising brand in the contact lens industry. The company generated more than $20 million in annual sales.
- Chanel Company’s Marketing LogisticsIn order to meet customer requirements and service quality, CHANEL values time and fast delivery options. The company has its own transportation system and logistics.
- Strategic Marketing of George ClothingThe George clothing range is named after its inventor, George Davies, owner of Next, who was the innovative designer of low-priced, albeit high-value garments.
- MTN Ghana Company’s Marketing StrategyMTN Ghana has been successful in implementing the marketing mix, product differentiation, coping with commoditization, and realizing the competitive advantage.
- Microsoft Company in the B2B Marketing EnvironmentMicrosoft products are marketed across the globe due to wide market coverage. The products feature in the online and traditional stores.
- Rockstar Energy Drink Marketing ResearchThe paper provides a marketing research for Rockstar energy drink, reveals factors influencing the purchase of the product and studies global marketing presence.
- Marketing Strategy of Emirates Airlines: ReportThis report provides an assessment of Emirati Airlines’ current customer experience marketing strategy and provides recommendations for improvement.
- Samsung Electronics’ Marketing PlanThe report outlines a marketing plan for Samsung Electronics. It focuses on the market situation, target market, marketing mix, external and internal environment, etc.
- Strategic Marketing: Amazon Go Case StudyThe paper explores the world of strategic marketing and branding and how they contribute to the success of organizations.
- Estée Lauder Firm’s Social Media Marketing AnalysisThe purpose of this report is to evaluate the Estée Lauder company’s social media performance and suggest a potential four-week promotional campaign.
- SPAR International Company: Marketing PlanSPAR International is the world’s biggest food retailer. The work outlines goals for the development of the brand, along with the marketing mix of strategic recommendations.
- McDonald’s Digital Marketing Campaign AnalysisDigital marketing has become popular in the modern business world. The business organization has adopted modern technology in its operations to enhance its operations.
- Adidas Firm’s Marketing Strategy and Internal EnvironmentThe firm’s current marketing goals are to meet the needs of the target audience and improve products through innovation and technology to improve competitive advantages.
- Parker Pen Company’s MarketingThis paper assesses the Parker Pen Company’s marketing miscalculations, its relations to globalization, as well as the company’s impact on global marketing circa the 1980s.
- IPhone: Marketing and Purchasing DecisionsThis report analyzes the marketing campaign for the iPhone X, using such marketing concepts as the product, production, and marketing orientation.
- Marketing in the 21st CenturyThe modern marketing environment has experienced a lot of changes due new lifestyle patterns, an increase in consumer awareness and the growth of new technologies.
- National Culture and Aesthetics in International MarketingThis paper examines the importance of national culture and aesthetics for international businesspeople, describes using demonstrations effect and analyzes American marketers’ work.
- The Role of Internet on International MarketingThere is a need to study the practical impact of the internet on international marketing and how such modern technology will change the face of traditional marketing phenomena.
- Nike Inc.’s International Marketing StrategiesThe paper has examined Nike’s key international marketing strategies, namely, the use of technology and customer segmentation.
- Marriott Hotels’ Marketing ManagementThis report assesses the performance of Marriott Hotels concerning strategic marketing. The report assesses the type of segmentation that the firm has integrated.
- The Magna Electronic Scooter Marketing Mix AnalysisThe purpose of the paper is to prove that the company should launch a new product: an electric scooter with a microprocessor to deliver distance efficiency.
- Marketing Audit of Mark and SpencerMarketing is a fundamental component that contributes most to the development and extension of business regardless of its size, whether large, medium, or small.
- Virgin Australia Strategy In MarketingVirgin Blue’s arrival into the Australian airline industry caused ripples across the industry. Its two main rivals were Ansett and Qantas.
- Analysis of the Marketing Strategy of ASOS CompanyThis paper uses the PESTLE method to analyze the marketing environment of ASOS and identifies the key factors in the marketing mix for its success.
- Mercedes Benz Company’s Marketing Plan for the UAEThe paper is a marketing plan for Mercedes Benz. The main objective is to increase the market share of Mercedes Benz in the UAE.
- Asda in the Retail Market and Its Marketing StrategiesThe low price strategy together with setting up a large number of online stores can contribute to the objective of ASDA to become Britain’s biggest retail giant.
- Strategic Marketing Plan: Apple Corporation Inc.This paper examines the marketing strategies Apple used in marketing the iPhone, its strengths and weaknesses, and provides a detailed outline of its future marketing strategies.
- Nike’s Favorite Integrated Marketing Communication ToolsThis paper aims to analyze and evaluate what integrated marketing communication tools Nike uses to promote its products.
- Marketing Plan Strategy: Semisweet Chocolate Baking ChipsThe paper describes developing a marketing plan for the new product launch at Chocolate Bliss Company to ensure a successful product launch.
- Boeing Company’s Analysis and Marketing PlanBoeing is one of the internationally recognized manufacturers of commercial airplanes, space, defense, security systems and global services.
- Status of Body Shop and Technology Used in Cosmetics Sector MarketingThe paper explores the Body Shop’s current use of technology in marketing cosmetic products and how marketing activities and the market are impacted by modern technology.
- Nike Company’s Marketing Principles and PracticeNike heavily relies on the concept of marketing mix to realise good profits in the backdrop of the stiffening competition in the sports garments industry.
- Colgate Company’s Marketing StrategiesThis paper focuses on Colgate’s marketing plan investigating the areas of the current market situation, market analysis, objectives, and goals of the marketing strategies employed.
- The Walt Disney Marketing StrategiesThe paper studies how Disney conducts market research, what are its communications and internet marketing strategies, and whether it is ethically responsible.
- Volkswagen Cars Company: Professional Marketing ComponentsIn this paper, the author will discuss five different components of the Volkswagen Automobile Company in relation to its engineering and technological products.
- Samsung: The Global MarketingOffering the wide product line that addresses the needs of many different target groups is the main idea of Samsung’s global strategy.
- Comfy Heels Company’s Marketing PlanComfy Heels is a new footwear company. Its goal is to create camel leather high heel shoes for women who want both comfort and fashion in their footwear.
- Robert’s Coffee Shop Marketing StrategyThis paper presents the marketing strategy that will be used by the Robert’s coffee shop in developing the Robert’s coffee brand in the Vietnamese market.
- Amazon’s Marketing Audit: Strengths and Weaknesses, Marketing ObjectiveAmazon’s main objective is to improve customer experience and increase sales and thrive. A marketing audit is a crucial tool organization can leverage for success.
- Marketing Strategy: Sony TVSony is a global company that provides innovative and high-quality products. Intensive marketing plays an important role in ensuring that the company remains competitive.
🌶️ Hot Marketing Ideas to Write about
- Five Competing Marketing PhilosophiesThere are five competing philosophies under which organizations carry out their business; this paper explains these concepts and how they vary depending on marketing situations.
- Unilever Company’s Marketing StrategyUnilever is a multinational company that has implemented a large number of changes and innovative policies in an attempt to stay on top of the competition.
- Marketing Plan For Lee’s Cupcake StoreThe mission of Lee’s Cupcake Store is to sell cupcakes made of natural ingredients, taking into account the wishes and needs of various customers.
- Marketing Yourself and Social MediaFor many businesses, marketing strategies are aimed at obtaining the attention of consumers to their products and services.
- Goods and Services: Strategic MarketingMarketing strategies of goods and services are not the same because the characteristics, marketing identity and consumer preferences are different for goods and services.
- Saudi Airlines’ Marketing Strategy AnalysisThe paper will analyze in detail the marketing strategy of Saudi Airlines which includes an analysis of the advantage of the air carrier and ways to improve the firm’s performance.
- Oral-B Electric Toothbrushes’ Marketing CampaignThe marketing campaign idea for Oral-B electric brushes is to boost the number of buyers by reaching people interested in innovative technologies that can improve their daily life.
- The John Deere Firm’s Marketing StrategyJohn Deere needs to capitalize on the socio-economic activity of the target population to increase its sales and market share.
- Apple vs. Samsung: Marketing Strategy & Business StrategyBoth Apple and Samsung companies are in the electronics industry with specialty in mobile and computer technologies. Apple’s business strategies are different and depend on product models.
- Body Shop: Marketing and Markets in a Digital WorldThe paper discusses the Body Shop marketing. It relies severely on social media promotional campaigns to reach its target and potential audiences.
- Coca-Cola Light: Public Relations and MarketingCoca-Cola Light is a sugar-free, low caloricity beverage. Marketing communications have meaning to the extent that a predisposition him to see, hear, or read them.
- Keurig Company’s Marketing Solutions and StrategiesKeurig’s marketing strategy helped the company grow from being a small company to a moderately-large and recognized brand with growing sales, showing a modicum of efficiency.
- Drones Production Company Marketing PlanThe production and further distribution of the small multifunctional drone have the potential, and the proposed marketing mix addresses the specifics of the discussed industry.
- Nike Inc.’s Strategic Marketing Plan for New ProductsThis paper presents Nike’s marketing strategy, referring to various literature to guide how the company can sell new products.
- Target Corporation’s Marketing Strategies and Financial PerformanceThis essay provides a description of Target Corporation, an analysis of its marketing strategies, and financial performance.
- Dove Real Beauty Sketches: Marketing CampaignThe campaign Dove Real Beauty Sketches seeks to raise self-awareness among people with regards to their physical appearance and to ensure that natural beauty is the best.
- The Coca-Cola Company’s Marketing CommunicationThe paper explores the Coca-Cola company’s political, legal, economic, and technological environment, presents a SWOT analysis and marketing communication strategies.
- Main Ideas and Characteristics of Service MarketingSuccessful service marketing requires commitment and consistency in service provision. Therefore every firm that offers services to the public requires to employ professionals.
- Rolex Company Marketing StrategyRolex shows that a carefully crafted targeted advertising campaign in combination with its superior quality is the apex of marketing brand awareness.
- Marketing Plan: Energy Drink For WomenThis new energy drink aims to cater to the consumer’s demand for healthier options with less sugar and caffeine.
- Strategic Marketing in the Tourism and Hospitality SectorThe role of strategic marketing in promoting the growth and development of the tourism and hospitality sector is explored relative to its role in developing the industry.
- Marketing Strategies in the Hospitality IndustryThe current research proposal aims at reviewing the marketing strategies used in the hospitality industry on the example of a comparison of the United Kingdom and the United States of America.
- Dell Company’s Marketing Channels and LogisticsDell is the successful computer manufacturing company. This paper reports on the evaluation of the nexus that exists but the company’s marketing activities and logistical function.
- Digital Marketing in Tourism and HospitalityThe purpose of the research is to assess the effectiveness of the implementation of digital marketing in the tourism and hospitality industry on customer satisfaction.
- Marketing: The Power of AdvertisementNumerous products are advertised to potential customers daily through various means, from billboards and magazines to online pop-ups and interstitial ads.
- International Business: Amazon.com Marketing StrategiesThis term paper focuses on the marketing strategies of Amazon.com and how it has contributed to its continual growth in the competitive e-Commerce.
- Marketing Plan for Tim Hortons in the US EnvironmentConsidering the annual revenue of Tim Hortons that amounts to billions of dollars, the marketing budget should be at least 10% of the revenue.
- The Concept of Positioning in MarketingPositioning is the process of designing the company’s image and value offer so that the customers understand and appreciate what the company stands for in relation to its competitors.
- Tinto Wine Bar’s Business Plan and Marketing ProjectTinto will be a full-service wine bar, tasting place and retail seller. Its wine selection will consist of hand-picked wines that meet only the highest expectation.
- Strategic Marketing: Segmentation, Targeting and PositioningSuccessful marketing helps to attract customers and stakeholders. The role of the STP approach – that includes segmentation, targeting and positioning cannot be ignored.
- The Four Ps of Marketing in NursingThe application of the four Ps of marketing, namely product, price, place, and promotion, to nursing makes its development possible.
- Li Ning Marketing Management: Strengths, Weaknesses, and OpportunitiesThe company’s management underlines that the structure of the organization depends upon and is influenced by strategic and size.
- Adidas Services Marketing StrategyThe present paper describes a marketing strategy for a new Adidas product personalized selection and delivery service based on a specific type of activity of a customer within a mobile application.
- 7Ps of the Marketing MixGradually the notion of the marketing mix has been extended to 7Ps by adding such elements as Processes, Physical Evidence, ad People.
- The Guinness Company’s Applied Marketing StrategyThe paper discusses consumer behavior and its influencing factors, using the example of Guinness’ marketing strategies to illustrate how understanding consumer needs is essential.
- Red Bull Brand’s Integrated Marketing CampaignThe Red Bull brand is associated with sports events such as the Moto-GP, Red Bull Rampage, Red Bull Wake Open, and the Red Bull Sharpshooters, among others.
- Johnson’s Pricing Strategy and Marketing PlanThe essay evaluates the Johnson’s pricing strategy and determines the possible reasons for failure while considering the competition and other externalities.
- Marriott International Hotels’ Strategic MarketingMarriott International runs more than 3000 properties. To ensure their success, Marriott has effective communication strategies among its departments as well as for its management.
- Comprehensive Marketing Plan for St. Jude’s Children’s Research HospitalThe comprehensive market plan for St. Jude’s Children’s Research Hospital entails several strategies to achieve the set targets.
- Marketing Strategies of Asda Company in Retail MarketThe main aim of this report is to identify the current stage of Asda in the retail market and its marketing strategies.
💡 Simple Marketing Essay Ideas
- Sony: Marketing and Business AnalysisIn fact the market research of the Sony company is extremely strong and effective. Market research involves collecting information through primary and secondary sources.
- Apple Inc.: Marketing Principles and PracticeThe present paper will seek to build on the case of Apple Inc., focusing on the company’s marketing strategy and its role in Apple’s success.
- Burger King Company’s Marketing Mix EvaluationIt has always been a common fact that the largest part of fast-food consumers consists of young people, and Burger King is not an exception.
- Starbucks Corporation’s Global Marketing in ItalyStarbucks faces challenges in expanding its operations into the Italian market. Still, it can earn attractive revenue owing to the strong Italian coffee tradition.
- Boeing 787 Dreamliner’s Marketing StrategyThe Boeing Company (simply called Boeing) is “a multinational American company that designs, engineers, and produces aircraft, rockets, and rotorcrafts.”
- Procter & Gamble Company’s Marketing AuditMarketing audit has become a common practice among many businesses as they undertake strategic planning in their marketing process.
- Royal Mail Group: Strategic MarketingThe paper focuses on Royal Mail, researches the postal industry market and trends to understand what the market wants and strategies of achieving the targets.
- The Pauls Brand’s Marketing IntelligenceThis paper discusses the brand Pauls, one of the leading milk brands in the Australian market, covering the brand’s background, and micro and macro environmental factors.
- International Marketing Strategies of Zalando and AsosThe essay implement various theoretical concepts, including high- and low-context nations and Hofstede’s cultural dimensions framework, to analyze Zalando and ASOS strategies.
- Case Study: Miele. Difference through MarketingMarketing involves creating and exchanging goods and services that are of value to customers, partners, and the community at large.
- HoMie Company Marketing StrategyModern marketing requires a strategic marketing model known as Segmentation, Targeting, and Positioning (STP) for the practice to be complete.
- Apple Watch Product’s Marketing CommunicationsThe target market for the Apple Watch is a discerning, non-conventional buyer who has no qualms about being an early adopter of technology.
- Coca-Cola’s Marketing Strategy and Product SuccessThe Coca-Cola Company sported a product that spread rapidly and was accepted in almost every market, with people from all walks of life being able to accept it.
- Coca-Cola’s and Samsung ‘s Home and Host MarketingHome and host markets require different strategies depending on the nature of consumers present in the respective markets.
- Nando: International Marketing Mix StrategyProper application of marketing mix components will enable Nando to launch and sell its food products competitively in the international markets.
- Marketing Audit for Qatar Airways CompanyThe report reveals that the market presents various opportunities and threats that Qatar Airways can take advantage of as it seeks to achieve sustainable growth in the market.
- Evaluation of Marketing StrategyThe target of this paper is to discover the consistent approach in the field of offering the product or service to get outsells the critical competition.
- Sustainable Marketing Application in IKEAThis paper explores the marketing tools and techniques used by IKEA, a global retail company that has an excellent reputation and is favoured by many customers.
- Crocs Marketing Campaigns and Business StrategiesThe current paper states that the firm’s marketing campaigns and business strategies provide a robust base for Crocs in monetary terms.
- Expo 2020 Dubai Through PESTEL and Marketing AnalysisThe statement the event is focused on is “connecting minds and creating the future,” and it implies the intention to cooperate and collectively contribute to a better tomorrow.
- McDonalds’ Veggie Burger’s MarketingMarketing mix’ for Veggie Burger will mean the strategies adopted and implemented by the firm including product, price, promotion and distribution issues.
- Mountain Dew Brand Marketing StrategiesMountain Dew was one of PepsiCo’s brands in the carbonated soft drinks category. Mountain Dew marketing strategies differ in terms of the market segments they target.
- Microsoft Company’s Marketing EthicsMicrosoft is an example of an ethical business because it enhances responsibility, commitment through a network of partners like businesses, nonprofits, and governments.
- Food Culture: Doughnut’s History, Marketing and SociologyA doughnut, or as it is often called donut, is a kind of fried dough baked or pastry meal. The doughnut has become well-known and beloved in numerous countries and cooked in an assorted model.
- Consumer Vulnerability and Unethical MarketingGiven the widespread practices of unethical marketing in today’s world, it is necessary to evaluate specific topics that challenge an understanding of ethics in business.
- Netflix: Digital Marketing StrategyThe focus of the investigation is on understanding the effects of Netflix’s algorithm-based marketing strategy on its customers.
- Starbucks Corporation Marketing PlanAlthough Starbucks’ primary objective is profit maximization, the organization has proactively developed innovative strategies to enhance and consolidate its marketing efforts.
- Long John Silver’s Restaurant’s Marketing AnalysisLong John Silver’s is a business in the United States struggling to make sales with poor reviews. The company is a fast-food restaurant making losses due to marketing problems.
- Marketing vs. Accounting: Comparison of Two ProfessionsWhile applying for a job, a person should consider all the merits and drawbacks of the profession. It’s reasonable to compare accounting and marketing as these professions have a lot in common
- Influencer Marketing Essay: Application in the Fashion Industry & ExamplesThis paper explored the emerging field of IM and provided valuable information regarding the background and current research on best practices of using influencers.
- Marketing and Its Importance for BusinessIn the modern business climate staying competitive is a challenge that the majority of organizations, both new and established, experience.
- Principles of Marketing in Lewis Road Creamery CompanyLewis Road Creamery Company shows excellent results in the New Zealand market and has good prospects to gain a great foothold in the international arena.
- Norrona Company’s International Marketing PlanThis paper presents an international marketing plan that will help Norrona exploit the market opportunity presented by a foreign market – South Africa.
- Red Bull’s Sports MarketingThe focus of this paper is to explore how Red Bull utilizes sports marketing. A brief overview of Red Bull and sports marketing will be presented.
- Analysis of Ernst & Young Marketing StrategyThis paper is an analysis of Ernst & Young’s marketing strategy and how they implement the 4 P’s of the marketing mix, and it also describes the firm’s business line.
- Marketing Research: Japan Market EnvironmentUnder this study, the market environment of a foreign country (Japan) is considered to analyze the potential market opportunities and threats.
- International Marketing and Marketing CommunicationsMarketing communications are messages and related media used to communicate with the target market. It involves advertising, sales promotion, personal selling, and public relations.
- Organic Milk Products’ Marketing StrategyTo succeed in marketing activities, a marketing strategy is a must-have. This paper discusses how to go about developing a marketing strategy for organic milk products.
- Nike Inc.’s Analysis and Marketing PlanThe purpose of this paper is to analyze the Nike company using various marketing tools available and propose valid target market recommendations.
- Automotive International Marketing in TurkeyThe study is about international marketing and focuses on the appropriate implementation of communication mix within the automobile industry. The area of study was in Turkey.