Prerequisites for the Development of Tactics Based on Cross-selling
Primarily, one should note that the desire to maximize profits by realizing good customer service outcomes is one of the critical reasons that prompted Wells Fargo to take the path of increasing sales through cross-selling. It should be guessed that such the most famous vicious human qualities as avarice and greed were able to “blur the eyes” and “overshadow the mind” of the bank’s management to some extent. Consequently, “all or nothing” was the prior strategy that guided the company’s directors. For example, the covetousness and avarice of Adam and Eve would not have led to the unfortunate outcome, and there are a lot of such instances of greed in the holy scriptures. Luke once said: “be on your guard against all kinds of greed; life does not consist in an abundance of possessions” (King James Version Bible, 1988, Luke 12:15). It is necessary to know the measure of their desires and preferences, and then people will get what they deserve.
Furthermore, it should be recognized that modern society has long been called a “consumer society,” and this statement is not unfounded. How to sell more and spend less effort at the same time?” is one of the critical and essential questions that many entrepreneurs, marketers, merchandisers, and other persons associated with the business industry are asking. Accordingly, if advertising is the engine of trade, then sales are the machine of the economy, and any business needs to sell. However, the process can be done in entirely different ways. Hence, the true mission of any firm is to help people meet vital needs while enriching themselves, but Wells Fargo apparently, “forgot” about this rule, setting the goals of enrichment by any means.
Future Actions to be Taken
In order to encourage the ethical behavior of employees, eliminate fraudulent manipulations and reduce workers’ dependence on single outcomes, it is necessary to focus on the following strategies. Firstly, setting the staff realizable goals and plans that do not exceed employees’ capabilities is recommended. “One cannot jump over the head,” and the bosses should understand this fact if they want to avoid staff turnover and create a positive atmosphere in the team to maintain practical work. Secondly, additional emphasis should be placed on non-financial incentives. As practice shows, they can be effective motivators, even if it seems that this is not the case. On this occasion, Luke again states: “and as you wish that others would do to you, do so to them” (King James Version Bible, 1988, Luke 6:31). Hence, small gifts, days off, expressions of gratitude for work, covering transportation costs – all these and many other “little things” make employees go to work with a smile, perform their job duties more productively and try to keep their workplace by all possible means.
Steps that an Employee Should Take
There are many ways to interact with unscrupulous colleagues trying to achieve their goals unethically. One should primarily analyze individual behavior and communication manners (Meier, 2020). No one is perfect, and before speaking out against “comrades-in-arms,” one needs to try to look at oneself from the outside. In addition, it is necessary to assess the circumstances and understand who is involved in implementing unfair sales (Meier, 2020). After collecting the required data, one can safely proceed to contact the authorities and clarify the situation. However, it is crucial to remain calm and weigh the pros and cons before dealing with the problem in this way. Perhaps it is worth keeping silent because the expected consequences may be worse. Moreover, one can gently talk to a colleague, stopping the case until it has reached the point of no return. Direct communication with a co-worker is perhaps one of the best ways to achieve the most promising results in eliminating unethical behavior in the workplace. In this case, there is no need to gossip and discuss someone behind one back – this is at least an unattractive and dishonest method.
Interaction with HR
As mentioned earlier, in order to inform HR about an unfavorable situation, it is necessary to thoroughly and exhaustively study the problem. If the issue is obvious, it is required to notify HR about observations and concerns in the future by preparing a speech and collecting the necessary evidence so that certain conclusions and decisions can be made later. Incorrect behavior is the basis for bringing an employee to disciplinary responsibility, supported by various types of evidence, arguments, and other confirmations. This may be a report or explanatory note of the immediate supervisor and acts that recorded a violation of labor discipline, witness statements, an employee’s explanatory note, the conclusion of an internal audit, video, audio recordings, and more. It is essential to gently and calmly inform a manager about unscrupulous employees to correct the situation since a well-set tone is as crucial a component of speech as its content. HR, in turn, can prevent unethical behavior by creating a Code of Conduct, demonstrating employee appreciation, setting an example by their behavior, and much more.
References
King James Version Bible. (1988). B. B. Kirkbride Bible Company Inc.
Meier, K. S. (2020). How to deal with unethical coworkers. Chron.