This proposal will be aimed at establishing an online retail clothing store that will specifically deal with sportswear. Digital sportswear collections will be a new apparel store that will cater to those people who are interested in sporting activities such as football, riding hiking and skating. As the name suggests, the focus will be to target the customers using digital technology. This implies that it will be able to provide apparel to the esteemed customers and position the business at the top of online retail store industry.
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Since this is a pioneer of such business in the region, the initial orientation of the venture will be to obtain 80% of the market share and become the main hub for online shopping activity for the local people who like engaging in sporting activities. Digital sportswear will deal with well-recognized sports apparel, specially customized jerseys. Basically, digital sportswear will involve the use of social media such as Facebook and Twitter to engage with its customers. A good website in terms of design will also be necessary so as to attract the attention of the customer. This is where photos will be displayed for the online shoppers to have a look at the products before making their purchases.
Email marketing will also play a critical role in keeping the customers informed on the activities of the business. This will entail information regarding, new products, discounts, camping trips as well as outdoor activities that might be organized by the business. Being a sportswear retail business most of the target market will be the youth and young adults because they are more energetic and therefore likely to engage in sporting activities. Another factor worth noting is that this age bracket is more active in the use of the internet such as Facebook and Twitter. This, therefore, implies that they will likely get the information. This medium of communication has proved to be more reliable among users.
Thus, by launching Digital Sportswear Online, it will serve a critical role in attracting as well as retaining customers and through that, a long-term relationship with the customer is established. Through these interactions, more customer satisfaction will be guaranteed because of the various benefits that will be accrued to online shopping.