Al Ain Dairy is a well-established dairy company that has been in business for more than 40 years. Like any other market associated with the food industry, it has its weaknesses in the form of untimely product and technology updates, brand development in only one market, and quality control failures. Therefore, for a company to continue to grow and thrive in an increasingly competitive market, it must consider the following recommendations for further development.
The hallmark of any food-related brand is product diversity. Therefore, it needs to diversify its product range. Al Ain Dairy should explore ways to expand its product range to include new and unique products that appeal to a broader range of consumers. By diversifying its product range, Al Ain Dairy can reach new market segments and increase sales.
Company development is a crucial aspect of any large enterprise. Without development, there is no way to sell products well. The company needs to focus on sustainable development. As consumers become more and more environmentally conscious, Al Ain Dairy needs to focus on implementing sustainable practices throughout its operations. This can include implementing recycling and waste reduction programs and using eco-friendly packaging (Kotler & Keller, 2016). By taking a proactive approach to sustainability, Al Ain Dairy can attract environmentally conscious consumers and differentiate itself from its competitors.
The company has plenty of finances and technology to produce more products. At Al Ain Dairy’s level, it should invest in marketing and advertising to increase brand awareness and promote its products to a broader audience (Daugherty & Wilson, 2018). This can include traditional advertising methods such as television and print ads and digital marketing campaigns on social media and search engines. By increasing brand awareness, Al Ain Dairy can attract new customers and strengthen the loyalty of existing customers.
Any technological process requires automation. Al Ain Dairy should invest in technology and automation to increase the efficiency and productivity of its operations. This can include incorporating automation into the production process, using data analytics to optimize operations, and investing in logistics and supply chain management technology (Hastings & Meyer, 2020). By investing in technology and automation, Al Ain Dairy can reduce costs, improve product quality and increase production capacity.
Online shopping has become more popular in the 21st century, as the company only needs to spend on warehousing, a website, and hosting. Al Ain Dairy should look into selling its products online and on e-commerce platforms to attract more customers and increase sales. This could include setting up an online store on its website and partnering with online retailers such as Amazon and Alibaba.
Prominent market players can secure their finances by analyzing the market and customers. Al Ain Dairy should use data and analytics to understand its customers better, find new markets, and optimize its operations. This can include using analytics to track sales and customer behavior and customer feedback to improve product development and marketing strategies (Kotler & Keller, 2016). Using data and analytics, Al Ain Dairy can make data-driven decisions to help it grow and thrive in the marketplace.
A frequent problem in the food industry is product quality. A breach in one such parameter can ruin the rest of the strategy. Al Ain Dairy should focus on implementing strict quality control measures to ensure the safety and quality of its products. This may include conducting regular quality inspections throughout the production process and investing in testing equipment and technology to ensure products meet safety and quality standards (Christensen & Raynor, 2003). By prioritizing quality control, Al Ain Dairy can maintain consumer confidence and build a reputation for quality products.
In conclusion, Al Ain Dairy has a solid foundation and history. Still, to stay competitive and grow in the market, they need to consider diversifying their product offerings, focusing on sustainability, increasing brand awareness, investing in technology and automation, evaluating online and e-commerce sales, leveraging data and analytics, and prioritizing quality control. By implementing these recommendations, Al Ain Dairy can continue to grow and thrive in the market.
References
Christensen, C. M., & Raynor, M. E. (2003). The innovator’s solution: Creating and Sustaining Successful Growth. Harvard Business Review Press.
Daugherty, P. R., & Wilson, H. J. (2018). Human + Machine : Reimagining Work in the Age of AI. Harvard Business Review Press.
Hastings, R., & Meyer, E. (2020). No Rules Rules : Netflix and the Culture of Reinvention. Penguin Press.
Kotler, P., & Keller, K. L. (2016). Marketing Management (15th ed.). Pearson.
Appendix A
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Appendix B
Demographic Information for Cummings et al. (2002)’s Review.
If an appendix consists entirely of a table or figure, the title of the table or figure should serve as the title of the appendix.