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An Organizer Mug for Traveling and Hiking

  • Organizer for cosmetics + Mug = Travel mug
  • Smaller weight – more expensive product
  • Organizer mug for traveling + hiking = three full-fledged travel cups

Necessary skills:

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  • designer skills
  • knowledge of ecology

External expertise:

  • marketing
  • advertising
  • pricing
  • search for sales channels
  • development of product positioning

Market gap:

  1. Multifunctional tourist tableware
  2. Unique and innovative product
  3. Useful for tourists, fishers, or hunters
  4. Convenient to take on a trip or to the hospital

Market size: large

Competitors: manufacturers of compact mugs with folding handles.

Competitive advantage: less weight, multifunctionality.

Businesses offering similar products: MSR Insulated, Snow Peak, Tatonka Handle Mug.

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Challenges:

  • absence of reputation
  • more profitable to buy a whole set of dishes

Target customers: people fond of active recreation.

The expected growth of customer base: people with any travel- or nature-related hobbies.

Willingness and capacity to pay the price:

  • cheap
  • eco-friendly

Investment needed for:

  • design
  • materials
  • advertising

Acquiring the resources:

  • search for sponsors;
  • partnership.

References

Acharya, S., & Chakrabart, A. (2019). ‘Concepte’: Supporting environmentally benign design decision-making at conceptual stage. Research into Design for a Connected World, 48(2), 335-344.

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Cameron, A., Colbert, S. D., Macleod, A., & Gill, H. S. (2021). Managing the risk from children’s travel cups. Emergency Medicine Journal, 38(5), 345-348.

Cameron, A., Gill, R., & Colbert, S. (2020). An innovative and alternative design of travel mug lid to negate the risks to paediatric tongues and airways. British Journal of Oral and Maxillofacial Surgeons, 58(10), 213-215.

Maglio, S. J., & Reich, T. (2019). Feeling certain: Gut choice, the true self, and attitude certainty. Emotion, 19(5), 876-888.

Sharma, N. (2021). The effects of matching empty ad space color to featured product’s color on consumer buying impulse. Journal of Consumer Marketing, 38(3), 262-271.

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StudyCorgi. (2022, October 12). An Organizer Mug for Traveling and Hiking. Retrieved from https://studycorgi.com/an-organizer-mug-for-traveling-and-hiking/

Reference

StudyCorgi. (2022, October 12). An Organizer Mug for Traveling and Hiking. https://studycorgi.com/an-organizer-mug-for-traveling-and-hiking/

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"An Organizer Mug for Traveling and Hiking." StudyCorgi, 12 Oct. 2022, studycorgi.com/an-organizer-mug-for-traveling-and-hiking/.

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StudyCorgi. "An Organizer Mug for Traveling and Hiking." October 12, 2022. https://studycorgi.com/an-organizer-mug-for-traveling-and-hiking/.

References

StudyCorgi. 2022. "An Organizer Mug for Traveling and Hiking." October 12, 2022. https://studycorgi.com/an-organizer-mug-for-traveling-and-hiking/.

References

StudyCorgi. (2022) 'An Organizer Mug for Traveling and Hiking'. 12 October.

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