The transition to the global market poses many different barriers to organizations. Among them, such limitations as a high level of competitiveness, cultural requirements, data protection, and insufficient knowledge about the market can be highlighted. Therefore, consideration and awareness of these aspects become vital for companies. This is because it helps to ensure the smoothest expansion and the possibility of avoiding severe problems with activities.
First of all, when moving to the global market, customer service companies must take into account the high level of competition. This is determined by the presence of a large number of other organizations that have a similar focus of activity (Kotabe & Helsen, 2022). The second aspect is the cultural requirements that become the result of human interaction. Therefore, companies need a detailed study of the culture of doing business, traditions, and norms of the countries in which they want to develop. The third barrier in the global market is the threat to the organization’s data. Intellectual property should be carefully protected with the help of specialized technological innovations. The last but no less important aspect is the lack of knowledge. This implies the need to acquire information not only about the culture of countries but also legislative norms and policies related to activities in the customer service sector.
In conclusion, despite the excellent prospects of entering the global market, companies should understand the obstacles that may follow this decision. Lack of knowledge about the culture and norms of countries, inadequate data protection, and poor assessment of the level of competition can have detrimental consequences for the organization. Hence, studying and examining these aspects in the development of customer service companies’ globalization strategies has a critically valuable role.
Reference
Kotabe, M. M., & Helsen, K. (2022). Global marketing management. John Wiley & Sons.