Abstract
The following research paper will provide the comparative analysis of Bermuda and Aruba, their population, their economic status, age groups and religions prevailing in the regions. Based on this data, a decision will be made, establishing what region appears to be the most convenient in order to open a sandwich shop from the marketing point of view.
Results of the Research of Bermuda
The age of the citizens in Bermuda
For the middle of December of 2012, the day of Bermuda’s last General Election, among the eldest inhabitants, meaning the people who are over one hundred years old, nineteen were listed for election rendering to statistics delivered by the Parliamentary Registrar. Another 427 recorded electorates belonged to the age group from ninety to ninety-nine years old; 2,148 belonged to the age group from eighty to eighty-nine years old; while 4,233 belonged to the age group from seventy to seventy-nine years old (Demographics of Bermuda, 2015). Fourteen percent of the recorded electorates (6,651) belonged to the age group from eighteen to twenty-nine years old; whereas the people that are aged from fifty and fifty-nine embodied the highest amount of 21 percent of recorded electorates by age, and their amount is 9,024 electorates (Demographics of Bermuda, 2015). The people in the group age between forty and forty-nine come following at almost 19 percent or 8,143 electorates.
The population statistics of the citizens in Bermuda
“The racial makeup of Bermuda as recorded by the 2010 census, was 54% black, 31% white, 8% multiracial, 4% Asian, and 4% other races, although these numbers are based on self-identification, and the majority of those who answered ‘black’ have any mixture of black, white and indigenous American ancestry” (Census of population & housing final results, 2010, p. 3). Seventy percent of the population consists of inborn inhabitants of Bermudians, in comparison to thirty percent non-natives.
The major religion(s) of the citizens in Bermuda
On the course of the intercensal epoch, the dispersal of people across the numerous religious associations loosened but endured to be commonly extensive. Every religious assembly faced the deterioration in their participation with the exclusion of Roman Catholics, Seventh-Day Adventists and non-denominational assemblies (Demographics of Bermuda, 2015). Populace by religious quantity in 2010 (2000): “Anglican 16% (23%), Roman Catholic 15% (15%), African Methodist Episcopal 9% (11%), Seventh Day Adventist 7% (7%) Pentecostal 4% (4%), Methodist 3% (4%), Presbyterian 2% (3%), Church of God 2% (2%), Salvation Army 1% (2%), Brethren 1% (2%), Baptist 1% (1%) non-denominational 9% (6%), other 9% (6%)” (Demographics of Bermuda, 2015, para. 7).
The economic status of the citizens in Bermuda
With an economy founded on vacation industry and transnational commerce, the population of Bermuda delights in a high level of existence with a very low level of unemployment; national debt is almost non-existent, and income tariffs are lower than in the majority of countries. Nonetheless, despite these advantages, the people of Bermuda have to deal with a high charge of renting and an accumulative portion of the pressure related to preserving the existence of an economically advanced Western civilization.
Results of the Research of Aruba
The age of the citizens in Aruba
The estimated mid-year population of Aruba during 2014 in 103,400 citizens. According to the total statistics (approximation), there are almost twenty thousand young people under 15 years old in the same quantity of men and women; seventy-five thousand people in the age group from fifteen to sixty-four years old; and almost twelve thousand people in the age group above sixty-five years old.
The population statistics of the Aruba
In 2015, the populace of Aruba is expected to have amplified by approximately fifteen hundred people and stretch to one hundred eight thousand citizens at the beginning of the next year. The regular upsurge in population is projected to be optimistic, as the amount of births is expected to go beyond the amount of deaths by almost six hundred. On the condition that the exterior immigration will continue to be on the similar to the preceding year rank, the populace will be augmented by a thousand people due to the immigration motives. This statistic implies that the quantity of individuals who come to Aruba (if they were not born here) to live there as perpetual inhabitants (migrants) will overcome the quantity of individuals that flee the country in order to build their lives lastingly in another country (expatriates).
The major religion(s) of the citizens in Aruba
The majority of Aruba’s populations are Catholic. Nonetheless, at the same time as so many ethnic groups manage to exist symphonically shoulder to shoulder, the same situation could be observed in the implementation of other religious philosophies. There are several main religions in Aruba: “Roman Catholic – 80.8%, Evangelist – 4.1%, Protestant – 2.5%, Jehovah’s Witness – 1.5%, Methodist – 1.2%, Jewish – 0.2%, other – 5.1%” (Demographics of Aruba, 2015, para. 7).
The economic status of the citizens in Aruba
Vacation industry and offshore investment are the backbones of the minor open Aruban economic system. Traveler entrances have recovered firmly after establishing a decrease in the several years after the attacks of 11 September. Nowadays, the vacation industry is responsible for over eighty percent of the overall economic activity. Over one and a half million travelers visit Aruba annually, with seventy-five percent of those are the citizens of the United States. The speedy progress of the vacation industry segment has caused a significant development in other activities.
Decisions
My decision for the nation, in which the sandwich shop will be established, is Aruba. There are several reasons for choosing this region as the most suitable for establishing the new chain of sandwich shops. First of all, the majority of tourists in Aruba are from the United States. Regarding the fact that the tourism and vacation industry remains the main backbone of the economy of Aruba, the main flow of the tourists will be already familiar with the industry of sandwiches. Moreover, I believe that when the tourists arrive in the foreign country, the majority of them will be looking for familiar food rather than trying the national cuisine every day throughout their vacation.
First of all, it is crucial to apprehend that Aruba is part of the Netherland Antilles, making it a Dutch island of the Caribbean. Despite the fact the area may be recognized as a Dutch region, the inheritance of the island’s populaces originates from many parts of the world, and the choice of food had to replicate this peculiarity. The features of Spanish, French, Indian and Dutch cuisine will be combined in order to create several special sandwiches, which will be appreciated by not only the tourists coming to Aruba but the native population as well. The sandwiches will resemble the traditional dishes, making for a wide-ranging and thrilling variety of tastes to experience while traveling through Aruba.
One of the special sandwiches in the ship will contain curry goat, which appears to be one of the most popular meats in the region; its popularity comes from the Indian inheritance of the island. Moreover, regarding another national preferences of seafood, the variety of fish sandwiches will be introduced. For example, a sandwich with freshly caught sea bass will most likely become a popular treat in Aruba. The pieces of sea bass will be grilled with a light sauce, which will be just enough to underline the taste of the meat, but not suppress it.
The menu will include other dishes besides the sandwiches. For example, Calco Stoba, which is also known as Conch Stew, is an old-fashioned soup formula of the region. “The hearty stew mixes in conch meat (conch is a type of sea snail) with tomatoes, onions, green pepper, and chicken bouillon cubes, plus a dash of Tabasco sauce or chili pepper” (Aruba, 2015, para. 6). To my opinion, both the native population and the tourists will enjoy Keshi Yena, which is a traditional part of Aruba’s cuisine; it is a cheese shell with various fillings. Keshi Yena is customarily cooked by means of the peel of a chunk of Edam cheese. The skin usually is packed with chicken or pounded meat and some vegetables, like onions. The components are combined with eggs and put into the oven until they are cooked perfectly.
I believe that the sandwich shop will be competitive enough in order to make profits, as it will introduce both national and foreign elements of the cuisine, thus making it interesting for all layers of the population. The pricing strategy for the shop will be middle range, as the economic status of the citizens will permit them to make purchases in the shop. The marketing campaign will include an email marketing campaign, which will allow the administrators to personalize emails and commands when they are distributed.
References
Aruba. (2015). Web.
Census of population & housing final results. (2010). Web.
Demographics of Aruba. (2015). Web.
Demographics of Bermuda. (2015). Web.