Introduction
Bombas is an example of a company that has implemented a business model that is based on a mission of social responsibility. Their mission-based model focuses on the concept of One-for-One Giving. Social responsibility is a concept that refers to the moral obligation of businesses to act in the interests of society.
Main Body
Companies make decisions about how they interact with their employees and customers. It also includes a company’s ethical position on issues such as diversity, sustainability, and human rights (Jones & George, 2022). Companies that put an emphasis on ethical behavior are more likely to succeed because consumers are drawn to businesses that show a dedication to social responsibility and ethical behavior.
Bombas employs the one-for-one giving model, a type of social responsibility practice. According to this business model, the company distributes a corresponding item to a person in need for every purchased item. With Bombas, one pair of socks is donated to a shelter for people in need for every pair of socks purchased (Rice, 2019). This approach helps to address the social issue of homelessness.
Social responsibility can be approached from four different perspectives: obstructionist, defensive, accommodating, and proactive. Bombas takes a proactive approach, which involves taking an active role in addressing social issues. It does this by partnering with organizations that provide aid to those in need. The business also uses its position to promote social awareness, proving its dedication to having a beneficial social influence.
Many different aspects of social media have helped Bombas succeed. The business is able to improve the lives of people in need due to its One-for-One Giving concept. Social media is also essential for customer engagement so that customers can interact with Bombas more personally. (Jones & George, 2022). Additionally, social media allows Bombas to showcase the impact of its social responsibility initiatives.
Conclusion
Bombas is an organization that has adopted a mission-based model centered on social responsibility. Through its One-for-One Giving model, the company is able to make a positive difference in the lives of those in need. Bombas takes a proactive approach to social responsibility, partnering with organizations that provide aid. Social media has also played a crucial role in the company’s success, allowing it to spread awareness of its mission and initiatives.
References
Jones, G. R., & George, J. M. (2022). Contemporary management (12th ed.). Irwin/McGraw-Hill.
Rice, M. (2019). How Bombas used a mission-based model to stand out in a saturated market. Jilt. Web.