It is possible that the division president has a personal interest in signing a contract that is unfavorable for Centurion Media. Fowler is described as a tough negotiator and visionary who will help the company flourish. While there may be a conflict of interest with respect to this employee, it may also be aimed at bringing radical change to Centurion Media. A conflict of interest refers to a situation where an employee has a private interest that could influence their judgment and decisions. Fowler remains a member of the Northpark Media board, which makes signing a deal beneficial for him. Additionally, he appointed his brother, who has no experience in marketing and management, to the key position. This suggests that Fowler is able to prioritize his own interests over professional ones.
The contract decision process also identifies violations of distributive and procedural justice within the company. Distributive justice refers to the fair distribution of resources within a company, while procedural justice describes fair processes for allocating resources and resolving conflicts. Obviously, in this situation, Fowler has an advantage over Bennett, as he has access to more information (distributive justice), and also has direct channels of communication to influence decision making (procedural justice). These infractions likely stem from his reputation and relationship with the CEO of Centurion Media, which further emphasizes the injustice in the situation.
Fowler’s actions are in line with the core values of the company today. Core values describe the guiding principles that are the backbone of a company’s operations. Board is confident that this contract will lead to a significant increase in revenue in the future, and is also aimed at rapid short-term development. Additionally, having a visionary in a company can become the company’s core purpose, which refers to the idealistic motivation that would like to revolutionize the industry. Of course, Bennett does not have significant influence on this process and cannot influence the decision. Thus, he should wait for the reduction of his division or pension. This situation will affect his attitude and involvement in the work, according to equity theory. This theory states that people justify their efforts according to the outcome. Thus, Bennett will simply stop actively investing in the work, not getting the opportunity to influence the decisions of the company.