Changing Football Consumption: Impact of Online Streaming and Fan Media on Sports Management

Introduction

The article titled “Broadcasting & Football: How is the way we consume the game-changing?” explores the changing patterns in how people engage with football, which is considered the most popular sport globally today. The article emphasizes the impact of online streaming platforms and fan-generated content on this trend (“How is the way we consume football changing? ” 2023).

Article Summary

As terrestrial TV becomes less prevalent among younger generations, there is a shift in the way fans consume their favorite sport. This has led to the Premier League in the UK and Apple in the USA venturing into online streaming. In the UK, Amazon has secured exclusive broadcasting rights for all games available only on their Prime website and applications (“How is the way we consume football changing? ” 2023). Apple has acquired the rights to broadcast baseball games in the USA and is set to launch ‘MLS Pass’ for the upcoming 2023 season. Overall, it highlights the importance of sports managers adapting to the influence of online streaming and fan-generated media to improve interaction with fans and generate more income.

The emergence of fan media, such as fan-generated content and watch-along shows, is another development altering how individuals consume football. This trend highlights the increasing significance of social media and virtual communities in the sports industry. Sports managers must adjust to these evolving patterns and explore novel methods to captivate fans and boost profits (Qian, 2021). According to Probst et al. (2020), sports managers should consider forming new collaborations with online streaming services and fan-generated media and invest in technological advancements that provide fans with innovative ways to engage with the game. Not keeping up with these changing trends may reduce fan engagement and revenue.

Conclusion

To conclude, this article is valuable for sports management because it emphasizes the importance of media in sports sales and promotions. Sports managers must recognize how the shifting ways people watch football can affect their revenue and fan engagement. They must be attentive to the changing trends and adjust to novel technologies and collaborations to stay competitive in an ever-increasing digital world. By doing so, they can discover novel methods to interact with fans and generate new sources of revenue while enhancing the overall fan experience. In conclusion, sports managers must recognize these issues to succeed in the rapidly evolving sports media landscape.

References

How is the way we consume football changing? (2023). Euronews. Web.

Probst, L., Schuldt, H., Seidenschwarz, P., & Rumo, M. (2020). Streamteam-football: Analyzing football matches in real-time based on position streams. 2020 IEEE International Conference on Big Data (Big Data), 637-644. Web.

Qian, T. Y. (2021). Watching sports on Twitch? A study of factors influencing continuance intentions to watch Thursday night football Co-streaming. Sport Management Review, 25(1), 59-80. Web.

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StudyCorgi. (2025, October 3). Changing Football Consumption: Impact of Online Streaming and Fan Media on Sports Management. https://studycorgi.com/changing-football-consumption-impact-of-online-streaming-and-fan-media-on-sports-management/

Work Cited

"Changing Football Consumption: Impact of Online Streaming and Fan Media on Sports Management." StudyCorgi, 3 Oct. 2025, studycorgi.com/changing-football-consumption-impact-of-online-streaming-and-fan-media-on-sports-management/.

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StudyCorgi. (2025) 'Changing Football Consumption: Impact of Online Streaming and Fan Media on Sports Management'. 3 October.

1. StudyCorgi. "Changing Football Consumption: Impact of Online Streaming and Fan Media on Sports Management." October 3, 2025. https://studycorgi.com/changing-football-consumption-impact-of-online-streaming-and-fan-media-on-sports-management/.


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StudyCorgi. "Changing Football Consumption: Impact of Online Streaming and Fan Media on Sports Management." October 3, 2025. https://studycorgi.com/changing-football-consumption-impact-of-online-streaming-and-fan-media-on-sports-management/.

References

StudyCorgi. 2025. "Changing Football Consumption: Impact of Online Streaming and Fan Media on Sports Management." October 3, 2025. https://studycorgi.com/changing-football-consumption-impact-of-online-streaming-and-fan-media-on-sports-management/.

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