Comforta
The advert for this essay introduces the famous Comforta Bed to the audience. The advertisement encourages the targeted audience to purchase this quality bed. The advert is appealing and interesting to the customer. Advertisers should use the best aspects to make their products more appealing to their viewers (Advertising Design, 2014). This strategy explains why the company will achieve its goals. This discussion explores the advertising strategies used in the advert. The aspects include appeals, taglines, visual elements, message-themes, and executional frameworks.
Analyzing the Advertisement
This advert portrays the best message-theme. The potential consumer understands why this bed can be a good choice. The mattress appears to present happiness and peace. The Comforta Bed also presents hope and comfort. The message-theme makes the advert appealing to the viewer. The “advertisement’s Leverage Point (LP) encourages every viewer to transform the intended message into a personal value” (Shimp & Andrews, 2013, p. 36). The advert explains how the bed can make the customer’s life much better. This is why every person needs the mattress. The ad’s message-theme explains why the audience will benefit from this brand.
The advert presents the best appeal. The product appeals to every individual who wants to transform his or her sleeping habits. The advert satisfies most of these appeals. The appeals include “fear, anxiety, emotion, love, humor, and rationality” (Shimp & Andrews, 2013, p. 56). The child on the advert makes it humorous and memorable. The approach also makes the advert interesting. The viewer finds it impossible to forget this catchy advert. The approach encourages every viewer to purchase this bed. The advertiser has used a proper rational appeal in order to attract more consumers. The customer also processes the intended message-theme quickly.
The “attributes-benefits-personal value is a critical attribute in every powerful advertisement” (Shimp & Andrews, 2013, p. 85). A good advert should portray the best attributes or qualities. Such attributes will fulfill the expectations of every customer. This bed appears to address the expectations of the targeted viewers. Good sleep makes a person comfortable and productive. The visual elements also encourage the audience to purchase this Comforta Bed. Good seep is also a sign of growth, rejuvenation, and growth. The advert presents these meaningful ideas to the audience (Shimp & Andrews, 2013). According to this advert, good sleep is one of the best things in life. This bed will offer the best sleep to the consumer.
The advertisement’s tagline presents the best executional strategy. A “good executional framework should combine the best advertising strategies or concepts” (Advertising Design, 2014, p. 2). The advert delivers the right message to the viewer. The new tagline “sleep like it used to be” encourages adults to overcome stress. This bed also communicates to every young parent. The advert explains why every parent can achieve happiness. The advert presents a child dressed in oversized clothes. The cell phones, books, and spectacles show how an adult can also get a sound sleep. Every hardworking or stressed adult can benefit from this bed.
Conclusion
This print advertisement is appealing to the targeted consumers. Every exhausted adult should purchase this bed in order to make his or her life much better. The advert utilizes the best executional framework to attract every potential customer. The advertisement’s tagline is also not conflicting. The message strategy is adorable because it encourages the viewer to purchase this bed. The decision will make the person’s life much better.
References
Advertising Design: Theoretical Frameworks and Types of Appeals. (2014). Web.
Shimp, T., & Andrews, C. (2013). Advertising Promotion and Other Aspects of Integrated Marketing Communications. Cengage: Cengage Brain.