Critical Evaluation of the Three Elements of Consumer Analysis for Blendtec
The study of consumer affect and cognition focuses on how consumers perceive their surroundings and think, feel, and act. Understanding how customers interpret their goods and marketing messages is crucial for Blentec. With this knowledge, Blentec can design engaging marketing campaigns for its target audience. For instance, the ‘Will it blend?’ campaign is quite popular because it is entertaining and hilarious while showcasing the strength of the Blendtec blender.
Consumer behavior is the study of how people, groups, and organizations decide whether to buy goods or services, how they use them, and how they dispose of them. Due to Blendtec’s innovative method of product promotion, their “Will it Blend?” campaign has become a viral hit. The consumer environment encompasses the consumer’s living and working conditions regarding the physical, social, economic, and cultural environments (Papista and Dimitriadis, 2019). The consumer environment is crucial to understanding how the “Will it blend?” campaign is successful in the context of Blentec. Blentec can generate content that appeals to its viewers by analyzing the consumer environment to determine the popular trends and subjects with their target audience.
Analyzing Brand Management Processes at Blendtec and Their Impact on Consumer Behavior
Brand management is a crucial component of marketing that entails establishing and preserving a favorable perception of a company’s goods and services. Because it demonstrates the strength and dependability of Blentec’s products, this series has been crucial in helping the company build a strong brand image. Developing a distinctive brand identity that would set Blentec’s blenders apart from the competition was the first step in brand management (Peter, Olson, and Grunert, 1999). This was accomplished via their “Will it blend?” television series, which entertains viewers while showcasing the potency of their blenders.
Developing a solid online presence was the other step in brand management. Social media websites like Facebook, Twitter, and YouTube were used for this (Will it Blend? iPhone X, 2018). These channels aid in disseminating the “Will it blend?” message and foster favorable consumer perceptions of Blentec’s goods.
Reference List
Papista, E. and Dimitriadis, S. (2019) ‘Consumer – green brand relationships: Revisiting benefits, Relationship Quality and outcomes‘, Journal of Product & Brand Management, 28(2), pp. 166–187. Web.
Peter, J.P. Olson, J.C. and Grunert, K.G. (1999) ‘Consumer behavior and marketing strategy’, London: McGraw-Hill, 07, pp. 329-348.
Will it blend? iPhone X (2018) YouTube. Web.