Creating a professional online presence is key to a successful career. It is crucial to find the balance between personal beliefs, social activities, professional skills, and online persona seen by companies. Digital presence includes various parts that create one consistent professional online persona. Building an electronic presence requires a social platform on which the persona is formed. There are different platforms for various purposes, such as: increasing the visibility of published work, getting a promotion, and finding a new job. Twitter is considered suitable social media for creating an online platform for conveying ideas and sharing opinions that reflect personal beliefs (O’Keeffe, 2019). Facebook may be used to follow companies and groups which reflect a person’s professional interests. To avoid detrimental or non-positive information, there is a need to set up online security and personal privacy. Digital presence should not interfere with outer intruders (Fletcher & Adolphus). Thus, regularly checking the overall look of the online picture prevents the occurrence of harmful information. Besides the general content of the personal media, it is essential to include information such as e-portfolios, printed works, and membership in the community of the chosen field or volunteering (O’Keeffe, 2019). It will help companies find a person among many candidates and rate their skills and experience. Maintaining a solid digital presence is ensured by several steps. Through the posted content, one needs to identify professional values and be an active user. Following the mainstream tendencies of the online space will ensure interest in the online persona.
References
O’Keeffe M. (2019). Academic Twitter and professional learning: myths and realities, International Journal for Academic Development, 24(1), 35 – 46. Web.
Fletcher G., Adolphus N. (2022) Creating a successful digital presence: objectives, strategies and tactics. Routledge.