I have worked for a company that is involved in the sphere of online sales. I would suggest the following inspiring vision statement for it – the best customer is a satisfied customer. Given the fact that the firm has to constantly get in touch with clients, it is essential to create a business foundation that will be flexible enough to adapt to their needs. The core idea of my company is to implement significant innovations within the customer care scope continuously and consistently. This provides great opportunities for future appropriate changes based on clients’ feedback, which is important for the profitable performance of any enterprise in the long term.
It seems reasonable to agree with the statement that multibillion-dollar failures are actually a good thing for a global company such as Amazon (Gilbert, 2019). Failures in business are directly associated with risks, and risks come from the intention to implement a change. The latter is the engine of improvements and development, which is vital for a transnational corporation that aims to address the needs on an international scale. Consumers’ interests are extremely diversified and unstable; hence, the bigger ambitions a company has, the bigger risks it should take because these unstable interests cannot be met without these.
According to Kurt Lewin’s force-field model of change, there are three phases of change implementation – unfreezing, changing, and refreezing. It might be suggested that the following reasons for success or failure in business have a relation to the mentioned steps. First, it is the openness of a company to aspire development, which is related to the step of unfreezing (Hartzell, 2012). This development is associated with the extent to which a firm is ready to recognize the necessity of changes and prepare a foundation for them. Second, it is the flexibility of operational processes, which is related to changing unfreezing (Hartzell, 2012). The more flexible a corporation’s operations are, the better they will adapt and integrate changes. Finally, it is the long-term orientation, which is related to refreezing unfreezing (Hartzell, 2012). It is important to enhance the implemented change and be ready for issues coming from this in the long run.
References
Hartzell, S. (2012). Lewin’s 3-stage model of change: unfreezing, changing & refreezing. Study.com. Web.
Gilbert, B. (2019). Amazon CEO Jeff Bezos says multibillion-dollar failures are actually a good thing: ‘If the size of your failures isn’t growing, you’re not going to be inventing at a size that can actually move the needle’. Business Insider. Web.