The dissemination of research-based evidence plays a vital role in the promotion of population health as it relies on objectivity rather than subjectivity. Various strategies for communicating evidence have been developed to ensure that the intended message reaches the targeted population. Such approaches include but are not limited to narratives, and tailored and targeted communication (Brownson, Colditz, & Proctor, 2018). When disseminating my evidence-based change recommendation, I would utilize internal and external techniques. For the internal method, I would use thought/opinion leaders. On the flip side, my external method of dissemination would be through the use of a webinar.
My preferred dissemination methods would be important in two major ways. First, by reporting my change proposal to opinion leaders, there is a high likelihood that my recommendation will be endorsed, or I get valuable advice on implementation strategies. Typically, opinion leaders include such people as the CEO or recognized experts like the Surgeon General of America (Brownson et., 2018). Subsequently, sharing the change suggestion through a webinar would help me reach external users such as the general public and patients, which would be instrumental in informing about a new evidence-based intervention (Zając & Bała, 2019). In addition, the information will help the external audience make informed health-related choices, leading to an improvement in clinical outcomes.
Given that my target audiences differ significantly in terms of their clinical knowledge, I would use different communication strategies. For instance, when disseminating the change proposal to opinion leaders, I would be persuasive to stir interest and motivate the implementation of the evidence. On the other hand, I would use informative language when communicating with the general public and patients to ensure the expansion of evidence distribution and the reach of information.
References
Brownson, R. C., Colditz, G. A., & Proctor, E. K. (2018). Dissemination and implementation research in health: Translating science to practice. Oxford, New York: Oxford University Press.
Zając, J. F., & Bała, M. M. (2019). Public media as a tool for dissemination of evidence-based information. International Journal of Evidence-Based Healthcare, 17, S32–S33. Web.