Introduction
EasyUp is a name for smart trekking poles that offer several features in addition to physically supporting a person during a hike. The recreational sports product can monitor the user’s heart rate, location, and mileage and offer suggestions based on earlier set goals. EasyUp differs from similar items by Renesas due to focusing specifically on analyzing the walking pattern on countryside and mountain tracks. EasyUp can be recommended to individuals who wish to hike at their own pace without assuming that they have to catch up with more experienced trekkers. EasyUp can be sold via online and offline retail and promoted through such methods as digital selling and outdoor advertising.
EasyUp is an innovative pair of trekking poles for enthusiastic individuals who want to truly relish recreational hiking. Smart technology implemented in EasyUp assists a person on a variety of trails by assessing such parameters as heart rate and distance walked and offers suggestions for improving one’s gait. The potential market for EasyUp is represented by people who wish to be better hikers and enjoy their treks.
Product Description
EasyUp comes with a variety of features that include monitoring a person’s heart rate, location, and mileage, examining data collected after each hike, and providing recommendations on a mobile application. For instance, depending on specific goals set by the user, EasyUp can suggest whether the individual should slow down when ascending on a trail or increase their pace on certain paths. The primary attributes of EasyUp are an elegant design alongside the weight of traditional trekking poles coupled with innovative technology. It appears that the only other similar product available in the market is offered by Renesas, which produces biosensing smart trekking poles. EasyUp differs from Renesas due to a system that better observes countryside and mountain tracks, whereas Renesas can be used for outdoor hiking but seems to be largely utilized in elder healthcare to prevent falls. Intellectual property protections that are planned to be obtained are a patent for the technique that monitors a person’s walking pattern on trekking routes and a trademark. Overall, while EasyUp can help hikers reach their objectives, additional work needs to be done before the product can be released to the public.
Target Market
The target market (TM) for EasyUp can be defined as individuals who wish to become better at hiking and enjoy the process without having to think about whether they walk properly. TM focuses on the male and female young and adult demographic of US citizens geographically residing across the country but mainly in regions with famous trekking paths. The primary psychographic characteristics of the product’s TM include personality and lifestyle. The former feature concentrates on people who feel enthusiastic about hiking but do not have enough motivation to finish a trail. Nonetheless, EasyUp poles and mobile applications can guide such persons by, for instance, demonstrating that they walk fast enough and are not in a rush to catch up with experienced trekkers. Moreover, the product can benefit individuals who strive for a healthier and more mindful lifestyle as EasyUp can assist them in hiking at their own pace toward achieving their goals. Finally, the potential size of TM may be roughly 427500 people. Such a scope was analyzed based on the total addressable market and penetration rate derived from a general number of hikers across the US.
Retail Plan
Retail opportunities (ROs) for the product are offline trade in sports shops and online commerce on the EasyUp website and such Internet platforms as Amazon. The pros of the former RO have enhanced customer experience and a personal approach to each client, whereas the cons include a limited buyer base depending on location and restricted opening hours. The primary cost of offline retail is having to pay for commercial space, while the benefits are immediate sales and increased loyalty associated with the credibility of traditional shopping. In comparison, the pros of online trade are convenience and extended operating time, although the cons are restrained customer connection and direct sales. The costs of using a specific website for the product are having to develop the Internet resource, and the expenses of trading on platforms like Amazon are having to purchase a selling plan. The benefits of online retail include expanded outreach and analytical statistics. Furthermore, EasyUp is planned to be marketed as a hiking assistant that can guide a person throughout a trekking trail. The product can be promoted via outdoor advertising, digital selling on social media, and public relations.
Conclusion
To conclude, EasyUp can benefit people who strive to advance their hiking experiences. The product can monitor several parameters and make suggestions, such as whether the user should walk faster or slow down to reach a certain goal without having to be overwhelmed by more experienced trekkers. Recommendations for the next steps are to obtain intellectual property protections, conduct a more thorough analysis of the market size, and determine the initial stages of attracting clients.