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4Ps and 7Ps Marketing Mix Template — Student Guide

📌 How to Use 4Ps and 7Ps Marketing Mix Template Generator

With the help of our tool, you can create a 4Ps and 7Ps framework in several minutes. All you have to do is:

  1. Add the data. Once you have gathered the essential marketing and business information, enter it into the appropriate field of the marketing mix template tool.
  2. Choose the design. We offer several diagram styles for your template for free.
  3. Download the result. You can save the file in a suitable format, such as docx, pdf, jpeg, or png.

🎓 Marketing Mix Explained

The marketing mix is a collection of marketing tools used to sell a product or service and separate the company from its competitors. It comprises several components: product, price, place, and promotion. The marketing mix enables companies to develop a successful product strategy and strengthen their business. It also plays a vital role in product promotion and helps avoid unnecessary expenses.

4Ps of Marketing

4Ps is a type of marketing mix focusing on the following essential aspects:

  • Product. This element includes the product, target clients, and relevant customer needs.
  • Price. The price of a product is the amount of money customers are willing to pay for it. Product pricing requires an examination of the competition, demand, production costs, and consumer willingness to pay.
  • Place. The place considers where the product should be offered and how it will be presented. Business executives always strive to put their goods in front of customers who are most likely to purchase them.
  • Promotion. The purpose of promotion is to convince customers that they want this product and that it is reasonably priced. Promotion includes public relations, advertising, and the entire media plan for launching a product.

4Ps assists in defining marketing alternatives in terms of the aspects listed above to ensure that your offering fulfills a specific customer need.

This picture lists the 4Ps of marketing mix.

7Ps Marketing Mix

7Ps is another marketing mix form that emerged in the twenty-first century. Besides the 4 components of the 4Ps, it contains 3 new ones. The theory was expanded with such elements:

  • People. The focus of the element is on the personalities who represent the product. These can be customer support representatives, social media influencers, and viral marketing campaigns.
  • Process. The process involves logistics, which is essential because customers expect the quick and efficient delivery of their desired goods.
  • Physical evidence. It is crucial to convince the customer that your product is not only of good quality but also real. The physical evidence includes the brand’s logo, address, packaging, and anything customers see when dealing with the company.

📝 Marketing Mix Template Example

We have prepared a 4Ps marketing mix example of Cat Café. This business serves meals and drinks while allowing customers to enjoy the company of cats.

Product The product includes dishes, coffee, and the time spent with cats. It meets several customer needs. First, it satisfies their hunger and thirst by offering signature dishes, desserts, and fragrant coffee. Second, it allows them to relax and spend their leisure time.
Place The café is located in the city’s center, where target customers can easily access it.
Price The business sets average prices for its visitors. By not charging extra for the opportunity to interact with cats, the café attracts animal lovers and ensures a stable flow of customers.
Promotion The café promotes its products and services on its Instagram page and ads in the newspaper. The company’s promotional materials emphasize its unique features: the opportunity to spend time with cats and experience cat therapy. The cafe targets people who love these animals but do not have cats.

⭐4Ps & 7Ps Generator Benefits

If you need to create a marketing mix for a product, feel free to use our tool. This 4Ps and 7Ps marketing mix template generator has several advantages:

  • It saves you time. There is no need to wait long hours to create the marketing mix template because our online generator is automatic. Everything can be completed in a matter of minutes.
  • It saves you money. You can fulfill your ideas without spending a dollar. What could be better?
  • It creates templates easily. You do not need special skills since the tool does everything instead of you.
  • It works without apps or extensions. There is no necessity to download additional apps for our marketing mix template generator.
  • It operates on any device. Using our online tool from any device with an internet connection is a significant advantage. You are not bound to your office or a single computer.

Thank you for reading this article! If you want to learn more about other business analysis methods, you can try our SWOT, VRIO, and PESTEL analysis tools.

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🔗 References