✅ Mission Statement Generator: How to Use
Are you a student in a business school?
Are you an entrepreneur setting yourself up for a good start in your future business career?
Whatever the case, our free business mission generator is here to help you generate a remarkable mission statement.
All you need to do is to complete these steps:
- Write the company’s name into the field.
- Answer the “What do you do?” question.
- Answer the “Which word describes your work best?” question. You can choose up to three words from the list.
- Answer the “What do you want to reach?” question. You can add up to three points.
Feel free to use our business mission generator as many times as you want—no payment or sign-up is required!
🚀 Mission Statement Basics
What Does a Mission Statement Mean?
A mission statement describes an organization’s goal, operations, and purpose. It also explains how it serves customers and what products or services it provides. A mission statement should answer the questions of “what,” “why,” and “who.”
Importance of a Mission Statement
From this section, you’ll find out why a mission statement is important.
A mission statement serves multiple purposes:
- It helps the organization stand out from the competition.
- A well-made mission statement can highlight the company’s benefits for the customers.
- It also lets employees understand the purpose of their job and helps them know the perks of working for the organization.
Mission Statement vs. Vision Statement vs. Value Statement
A mission statement may get mixed up with a vision or value statement. But these three are not the same.
✍️ How to Write a Mission Statement
Writing a business mission statement requires more than paper and a pen. A person entrusted with writing it must take specific steps, collect information, and draw conclusions.
Need help with how to start writing your mission statement? Have a look at the simple step-by-step process below.
Step 1 – Identify What the Organization Does
Describe what kind of product or service the organization provides. Try to be as precise as possible. For example, if it is a bags company, its purpose is to sell bags.
Step 2 – Describe the Processes and Workflow
Now, you should break down how the company does what it does. You don’t have to list every detail; it’s better to focus on the general processes instead. For example, the company might strive to protect the environment, make high-quality goods, encourage creativity, or focus on customer service.
Step 3 – State the Reasons Why the Organization Does It
Think of the reasons why the company was started. What was its initial aim? For instance, the company’s purpose might be to produce high-quality eco-friendly bags with creative designs.
Step 4 – Make a Statement
Finally, it’s time to put everything together. Remember that a mission statement represents the organization to people who are not necessarily familiar with it. That’s why you need to make sure everyone will be able to understand the message.
✨ Tips on Writing a Mission Statement
If you want to make your mission statement even better, check out the tips we’ve gathered for you!
- Find out employees’ opinions. If possible, ask the company’s employees what they think of the company and its purpose. A mission statement represents them, too, so it makes sense for it to also reflect their opinion.
- Your statement short and straight to the point. You don’t need to write a paragraph about the organization and its purpose. Keep the message brief and precise.
- Don’t limit it. Whether it is a restriction to a specific geographical area, age, or any other group, it limits the organization’s abilities. For example, instead of writing, “it produces the best bags for young people,” you can describe it as “the company that produces high-quality bags for an affordable price.”
- Check with the local laws. You may find this surprising, but some states are pretty specific when it comes to business purpose statements. Make sure you stay in line with all of their requirements.
What Should You Avoid in a Mission Statement?
The mission statement focuses on the company’s purpose, so you should not mention the company’s ethics or future plans. Here are some other mistakes to avoid:
- Confusing or distracting words. Your mission statement should be concise and clear to the general audience.
- Generic statements. The mission statement should reflect the company’s unique values, culture, and story. “Honesty,” “integrity,” and a desire to “make the world a better place” are trite expressions you should avoid.
- Unrealistic or contradictory claims. The company’s mission should align with its current and future actions. For example, a plastic manufacturing firm should not mention commitment to environmental sustainability in its mission statement if its products are not environmentally friendly.
Business Purpose Statement Checklist
Once you have written your business purpose statement, examine it once again and answer the following questions:
If the answer is “yes,” then congratulations: you’ve created a perfect mission statement!
🤩 Free Mission Statement Examples
Do you want to gain some more inspiration? Then, check out these mission statement examples below.
Now you’re well-equipped to write your business purpose statement or save time by using our free business purpose generator.
Don’t forget to check out our research problem generator and research hypothesis generator, too!
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