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STP Marketing Template for Students

Create your perfect STP framework with our free template in 3 easy steps. Enter the information about your company’s STP strategies, choose your favorite style for the diagram, download the result in the required format and enjoy your customized report.

📌 How to Use STP Marketing Template

Our STP analysis template is easy to use. All you need is to complete these simple actions:

  1. Insert your data. List how your company segments the market, targets its customers, and positions itself relative to competitors.
  2. Choose the design. Pick the layout that suits your taste and purpose.
  3. Download the result. Select the appropriate format and save the diagram on your device.

📓 STP Framework Explained

STP stands for segmentation, targeting, and positioning. This framework is used in marketing to help companies identify their targets.

The picture lists the components of the STP model.

What Is Segmentation, Targeting, and Positioning?

Segmenting, targeting, and positioning are the core concepts of the STP model.

  1. Segmentation means dividing the market into groups of people with similar characteristics and needs. Companies can segment the market based on different criteria, such as geographic location or shopping habits.
  2. Targeting refers to deciding what market segments are worth working with. Targetable segments are usually large enough, accessible, profitable, and well-defined.
  3. Positioning determines how customers perceive the company’s product compared to its competitors.

Why Is STP Important in Marketing?

Segmenting, targeting, and positioning are crucial in marketing because they:

  • Help companies utilize their scarce resources most effectively;
  • Reduce marketing costs by preventing firms from selling the wrong products or attracting bad-fit customers;
  • Increase customer engagement by identifying and meeting their unique needs.

👣 STP Marketing Analysis Step by Step

To conduct an STP analysis, you need to determine your company’s segmentation, targeting, and positioning strategies. The following three steps will help you analyze a business using STP.

Step 1: Determine the Customer Segments Companies can segment the market according to various criteria. Here are some segmentation options: Demographic: by gender, age, marital status, occupation, and education. Geographic: by country, state, city, or region. Behavioral: by purchasing behaviors, such as desired benefits. Psychographic: by values, lifestyle, or personality traits.
Step 2: Identify Targeting Strategies Define which customer segments the company targets. For example, an automobile company may offer different cars to middle- and high-income customers. Or it may focus only on one segment.
Step 3: Establish the Position in the Market Determine the company’s value proposition. Why should customers buy from this company rather than from its competitors? What consumer needs does the business promise to meet with its product?

📄 STP Framework Example

One STP framework example is the strategy employed by Nike. It is an international corporation selling sports shoes and clothing.

Segmentation

Since Nike sells its products worldwide, it uses geographic segmentation to distinguish customers from different regions. Furthermore, the company segments its consumers based on demographic, psychographic, and behavioral characteristics.

Targeting

Among these segments, Nike targets men, women, and adolescents with high incomes and enthusiasm for sports. Nike offers shoes for running, golf, athletics, skateboarding, and other sports to men. For women, the company has a selection of shoes for yoga. Besides, the company sells products in various colors to satisfy the needs of different customer groups.

Positioning

Nike positions itself as a fashionable sports brand. The company is perceived as the first choice for sports goods. is perceived as the first choice for sports goods.

⭐ Benefits of STP Marketing Template

If you wish to create a well-designed analysis of the company’s segmentation, targeting, and position, feel free to use our STP framework template. Here are some benefits you will get:

  • Saved time. With our template, you only need to enter your data and choose the layout. It is a quick and straightforward way to get your STP model done.
  • Great design. You do not have to bother with creating tables or diagrams. Just choose your favorite design from the ones prepared by our team.
  • Accessibility. You can download your STP model to any device.
  • Easier marketing analysis. Our template provides a clear view of STP. It will allow you to develop segment profiles or the marketing mix without effort.

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🔗 References