Communication is an exceptional tool in every person’s daily life. Nonetheless, it is essential that “both the transfer and the understanding of the meaning” (Robbins & Judge, p.427) are included in this process for fruitful outcomes. We use this tool to contact other people by transmitting and receiving information. We communicate with each other while learning, working, or spending time with family or friends. Respectively, communication is used to find out about a product or service and for purchasing it. Actually, in today’s world of rapid technological progress and the context of a global pandemic, I would prefer to search for information about a product and purchase it using the Internet.
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However, I discuss obtaining information about the product and acquiring it in person from a brick-and-mortar store. After arriving at the store and finding a sales assistant, the communication process will occur between us. This process involves several necessary stages: I, as a sender, should create an appropriate message and encode it; the message pass to the sales assistant, who, in turn, should receive that message and decode it (Robbins & Judge). Separated but still essential, the final stage implies the salesman provides me with feedback.
Initially, I have to formulate what I would like to buy and what I want to know about this product. The second step involves encoding and sending the message – verbally asking the seller. The third step is the consultant receiving my information, and the fourth one implies his decoding or understanding of my question’s meaning. However, there is also such notion as “noise” in the communication process, which denotes barriers in communication leading to the lack of clarity of the message (Robbins & Judge).
For avoiding misunderstandings and ambiguities, my thoughts should be logical, correct, and concise. I can make sure that the seller-consultant understood me correctly after receiving his feedback. Thus, the assistant giving me feedback – is the final step of the communication process. Consequently, the salesman and I should repeat this loop as many times as necessary to find out all the required information about the desired product and purchase it.
Robbins, S. P., & Judge, T. A. (2021). Organizational behavior (Updated 18th ed.). Pearson.