Lodorfos, Mulvana, and Temperley (2006) argue that the term complexity is extremely hard to define. However, researchers believe that the term focuses on a phenomenon that arises from different interacting forces or factors. That being the case, there are numerous complexity factors involved whenever describing a given product. The occurrence of such complex factors explains why buyers will prefer a specific product and not another. The iPhone 6 is used to describe some of these complexity factors.
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The iPhone 6
The iPhone 6 is the latest smartphone produced by Apple Incorporation. This spectacular product is admired by many consumers from every corner of the globe. Several complexity factors can be observed when trying to describe this product. Such complexity factors dictate the decisions made by different potential customers (Lodorfos et al., 2006).
The first complexity factor involved in the description of a product is functionality. Several attributes define the functionality of every product. The iPhone 6 has different features that are deemed to make it functional and superior. For example, the phone has numerous applications that can be used to complete different functions. The product also has new features that make it more competitive and admirable in the market. For instance, the iPhone’s 8-megapixel camera has autofocus (Sackelmore, 2015). The camera can also be used to take panorama photographs. This complexity factor explains why some individuals will admire the product and others dislike it.
The other complexity factor to consider is the tangible aspects. Individuals targeting a given product will present diverse views about their appearance. The first noticeable attribute of this device is its color. The “iPhone 6 is available in gray and silver colors” (Sackelmore, 2015, p. 12). The smartphone can also be described in terms of weight and dimension. The phone has an average of 129 grams. This phone measures 67 mm x 138.1 mm (Sackelmore, 2015).
The other important attribute associated with this product is its display. The iPhone 6 has “a retina HD display” (Sackelmore, 2015, p. 19). This device has a LED screen measuring 4.7 inches. The iPhone 6 has 1334-by-750 pixel resolution (Sackelmore, 2015). One customer might argue that the iPhone is attractive. Another one might state that the smartphone is unattractive. This fact explains why different people will have differing descriptions for the phone.
Another common complexity factor arises from the performance. Consumers focus on the performance of a given product before purchasing it (Lodorfos et al., 2006). Some people believe that the iPhone’s software, iOS 9, delivers superior features. Another person might argue that the iPhone 6 is superior in terms of speed. Experts believe that the iPhone 6 apps are properly designed and admirable to the user. However, some critics say that the iPhone 6 is less effective in terms of performance.
Subjectivism is usually common whenever describing different products. This complexity factor explains why different people will present opposing views regarding the superiority of the iPhone 6. Personal tastes, opinions, and preferences will always dictate the product descriptions presented by a potential buyer. The concept of subjectivism explains why buyers will have diverse opinions regarding a given product (Lodorfos et al., 2006).
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Numerous complexity factors will always be involved whenever describing various products in the market. A person planning to purchase the iPhone 6 will, therefore, have to consider these complexity aspects before making the final decision. This discussion shows how the concept of subjectivism dictates a person’s description of a product. In conclusion, consumers should be aware of these complexity factors before making their preferable choices.
Lodorfos, G., Mulvana, K., & Temperley, J. (2006). Consumer Behavior: Experience, Price, Trust and Subjective Norms in the OTC Pharmaceutical Market. Innovative Marketing, 2(3), 41-66. Web.
Sackelmore, J. (2015). iPhone 6: An Easy Guide to the iPhone 6 and iPhone 6 Plus: 50 Best Features. New York, NY: Conceptual Kings. Web.