The unique and innovative product selected for analysis is Apple iPod. This product marked a new era in technology and entertainment industry. This product appeared on the market in 2001, and since that time became one of the most popular media players competing with Microsoft’s MP3. Before the iPod, Apple sold other digital devices included digital cameras, camcorders and organizers. The reason for iPod success is innovation. For the innovation of new ideas to be winning a high degree of integration is needed between all concerned.
The iPod MP3 player weighs less than two CDs but fits 10,000 songs into your pocket. Top fashion houses have designed accessories for it, TV directors have included it in plotlines and word of mouth has made it one of the coolest gadgets. Apple iPod is closely connected with the integrity perception which is built into their way of doing things, a ‘passion for integrity’ which applies to employees, customers, suppliers and other audiences such as the society. The iPod may be little more than a storage device, but it has changed the way people listen to music and has become a cultural icon at the same time. Microsoft’s MP3 is also small, light and easy in use, it has helped non-technical audiences to catch on to the benefits of the personalized music library that can be enjoyed on the move. Microsoft’s MP3.and Apple iPod belong to high-tech products associated with high levels of customer involvement and by a shared “language” among users.
Annual sales of 1 iPods have made this one of Apple’s most popular products. Success of iPod can be explained a number of different factors which have a great impact on the market and consumers. Today, Apple and Microsoft sell different types of digital players with the hard drive-based, the touchscreen, the video-capable and the screenless. Apple and Microsoft digital players are sophisticated, technologically complex products. It is an alarm clock, games console and, with optional attachments, a voice recorder and radio. On the other hand, the need addressed by Apple iPod is universal, and therefore the basic appeal and execution of its advertising and positioning are global.
When shopping for it, consumers often have specialized needs or interests and rational buying motives. Apple iPod solutions are intended to make the equipment easy in use at the lowest price. For Apple iPod, its success is based on reliability, durability, performance, look, comfort and convenience. The main challenges faced by iPod are competition and innovations developed by other companies. Its success comes from not just a stylish design, but also the ultra-fast FireWire connection for transferring music from the computer.
Apple iPod product represents boundless opportunities for marketing campaign within flexible geographical boundaries. New models of Apple iPod have high potential to occupy a niche in the market. This is achieved through customization process which allows Microsoft MP3 creates a wide range of technical design features to meet the needs of customers. In addition, users’ personal details may be used for marketing purposes (any users who have not read the terms and conditions may be unaware of this). Apart from the advertising and the requirement to pay royalties to the copyright owner, there are other potential problems. Unique product features and design is a driver of success for iPod and MP3.