Print Сite this

Microsoft Firm’s Environmental Scanning and Competitors

The current situation of Microsoft on the market is defined by the presence of various competitors, which increase the risks for the business. The strongest of them are Google and Amazon, and their involvement in the development of software systems and cloud computing poses a threat to the company by creating the need to keep up with their ideas (Liu, 2020). Therefore, it has to implement a marketing strategy to remain a significant player on the market with regard to the specified technological solutions.

We will write a
custom essay
specifically for you

for only $16.05 $11/page
308 certified writers online
Learn More

The first rival, Google, is known for its rapid elaboration of innovative solutions. For instance, Google Drive and Google Cloud became the most popular cloud platforms, and its Google Workspace and Google Apps successfully compete with Microsoft’s similar offers (Rosenbaum, 2020; Griffith, 2020; Hastings, 2021). One of the most important innovations is Google Cloud since it uses no-code software (Rosenbaum, 2020). Amazon has AWS (Amazon Web Services) and is also one of the leaders in the cloud market (Gillis, 2020; King and Bass, 2021). Hence, they provide sufficient numbers of alternatives to Microsoft’s products.

The situation of Microsoft compared to Amazon and Google seems less favorable and requires interference. It is complicated by legal issues related to its monopoly through bunding their programs with devices, whereas Amazon is currently leading concerning image (Kan, 2020; Snider, 2018). Microsoft’s managers already started to realize that accelerating innovation and updating products is the best way to remain competitive (Brands, 2019; Truax, 2021). Therefore, the best marketing strategy they can rely on is product development.

To summarize, the presence of Amazon and Google on the market poses a threat to Microsoft. These companies bring innovative solutions and thereby increase their share. Considering this fact alongside the above factors, the best way for Microsoft to successfully compete with them is to present programs, which have no analogs. In other words, product development is the most suitable marketing strategy in this situation.

Reference List

Brands, C. (2019) Winning the modern-day consumer in the world of consumer goods. Web.

Gillis, A. S. (2020) What is Amazon Web Services (AWS). Web.

Griffith, E. (2020) What is cloud computing? Web.

Get your
100% original paper
on any topic

done in as little as
3 hours
Learn More

Hastings, N. (2021) The best alternatives to Microsoft Office. Web.

Kan, M. (2020) Slack to Microsoft: Bundling teams with Office is an antitrust violation. Web.

King, I. and Bass, D. (2021) Why Amazon, Google, and Microsoft are designing their own chips. Web.

Liu, S. (2020) Microsoft – Statistics & facts. Web.

Rosenbaum, E. (2020) New Microsoft, Google, Amazon cloud battle is over a world without code. Web.

Snider, M. (2018) Amazon maintains top brand reputation, Apple and Google reps dip. Web.

Truax, D. (2021) Expanding opportunities for partners in the Cloud Solution Provider program. Web.

We will write a custom
essays
specifically
for you!
Get your first paper with
15% OFF
Learn More

Cite this paper

Select style

Reference

StudyCorgi. (2022, August 6). Microsoft Firm’s Environmental Scanning and Competitors. Retrieved from https://studycorgi.com/microsoft-firms-environmental-scanning-and-competitors/

Reference

StudyCorgi. (2022, August 6). Microsoft Firm’s Environmental Scanning and Competitors. https://studycorgi.com/microsoft-firms-environmental-scanning-and-competitors/

Work Cited

"Microsoft Firm’s Environmental Scanning and Competitors." StudyCorgi, 6 Aug. 2022, studycorgi.com/microsoft-firms-environmental-scanning-and-competitors/.

* Hyperlink the URL after pasting it to your document

1. StudyCorgi. "Microsoft Firm’s Environmental Scanning and Competitors." August 6, 2022. https://studycorgi.com/microsoft-firms-environmental-scanning-and-competitors/.


Bibliography


StudyCorgi. "Microsoft Firm’s Environmental Scanning and Competitors." August 6, 2022. https://studycorgi.com/microsoft-firms-environmental-scanning-and-competitors/.

References

StudyCorgi. 2022. "Microsoft Firm’s Environmental Scanning and Competitors." August 6, 2022. https://studycorgi.com/microsoft-firms-environmental-scanning-and-competitors/.

References

StudyCorgi. (2022) 'Microsoft Firm’s Environmental Scanning and Competitors'. 6 August.

This paper was written and submitted to our database by a student to assist your with your own studies. You are free to use it to write your own assignment, however you must reference it properly.

If you are the original creator of this paper and no longer wish to have it published on StudyCorgi, request the removal.