New Moves Program. Healthy Lifestyle

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Stakeholders

The stakeholders of any program can be divided into three groups that are primary (the users of the findings), secondary (affected by the findings), and tertiary (interested in the findings). In case of the New Moves Program that targets the obese female high school students and promotes a healthy lifestyle, the primary stakeholders are the healthcare professionals, researchers, educators, and tutors. They can use the findings of the program to develop new programs of this kind, target more overweight adolescents and teenagers, or research the most effective factors contributing to the overall success of such programs in order to modify the program components and produce a more powerful positive impact on the participants. The secondary stakeholders are the participants of the study – the adolescent female students with excessive body weight. Going through the New Moves they learn to optimize their diets, lead more active lives, regulate their food and beverage intake throughout the day, and feel better about themselves and their bodies. Finally, tertiary stakeholders are the parents of the overweight adolescent girls who are interested in their children’s excellent health and self-esteem.

Stakeholder Analysis – Roles, Levels, and Possible Interests

Role	Level (1-3)	Overt Interests	Covert Interests
Stake or interest in the program	Primary stakes, secondary stakes, tertiary stakes	Stake or interest in the evaluation – stated	Stake or interest in the evaluation – often unstated
Medical professionals who promote health	1	The achievement of the professional goal, finding solution to a common and serious public health issue	Development of career, self-improvement, self-actualization
Researchers	1	The achievement of the professional goal, incorporation of new information relevant to multiple subjects (child obesity is researched in a variety of fields)	Development of career, presentation of extraordinary new data, contribution to the future researches
Educators and tutors	1	An opportunity to include the findings in the new educational programs and school-based health promotion plans and programs	Career development, application of new practices, professional achievements
The funders, investors (NIDDK and NCRR) (the Board) – along with all the profit or non-profit organizations supporting the program	1	To benefit from the program financially or obtain any other kind of personal profit (reputation, brand name or product promotion, influence expansion)	To obtain more experience with this kind of project in order to develop new ones in the future, to penetrate new markets, to expand the client base
The government	1	A chance to improve public health and address the current and future problems that might affect the country’s economy in the future	A perspective to move the country up in the list of the healthiest nations, attract more healthcare professionals to the domestic market, improve the state’s reputation in the world’s areas
The United Nations	1	An opportunity to locate a new and effective practice for public health preservation and promotion to apply on the global level or internationally	To secure the future of the global population and its good quality of life
Participants (overweight adolescent school girls)	2	An opportunity to lose weight and improve their health, a chance to develop more positive outlook on life and on themselves. Eventually, to have slimmer bodies and be more comfortable with their appearances emotionally and physically	Stop being laughed at or bullied for being oversized. Become prettier and more popular among the schoolmates and people of the same age. Have better dating opportunities
Parents of the obese adolescent school girls	3	To have a healthier and happier child	A chance to minimize a child’s troubles and worries, to avoid depressions and anxieties in a girl caused by excessive body weight. Potentially, to avoid visits to a doctor due to the health issues triggered by child obesity
Other programs similar to New Moves that are designed to address obesity in adolescents and children (such as Planet Health and Start for Life)	3	To have a wider base of findings and information to work with, to obtain a chance for improvement and share experience with the colleagues involved in similar programs	To develop a better understanding of a tendency and the target populations, to find solutions for a global problem of child obesity and develop upstream treatments for some of the adult health issues caused by excessive weight in early years

Discussing the stakeholders it is important to notice that the other programs similar to New Moves can be characterized as both primary and tertiary level stakeholders as they have professional interest in the findings of the program, and they are also the potential users of the new information and implications. The same refers to the government, the UN, and the funders – they are also connected to the program as interested side and the users of the results.

How does this relate to the Purpose and Intended Uses of the Evaluation?

Looking at the last two columns one may notice that each of the stakeholder groups has different expectations from the findings of the program. The intended uses and purpose of the evaluation of a program is to include all the possible effects and all the potentially and directly affected individuals in order to have an objective picture of the efficiency of a program. This is an important step that allows attracting more stakeholders, raising awareness of the diverse effects of the program, obtain assistance from multiple individuals of various backgrounds, popularize the program, and give an objective valuation to it.