Introduction
Marketing is an integral tool for every company that strives to find its primary customer base and reach its clients. While marketing has been essential for hundreds of years, the techniques that companies have been using have altered, with businesses adapting to the new reality. Therefore, when reviewing the latest events in the field of marketing, one can see how much attention is paid to online platforms and traditional advertising methods.
The Benefits of Marketing Event Reviews
First, on its platforms, a popular magazine like The New York Times accentuated the presence of more casinos in New York City. The article exemplifies a long-standing trend in the gambling industry: Asian Americans are among the groups that casinos target most aggressively. However, the marketing technique is casino buses that are primarily used in target customers’ locations, such as Chinatowns and Koreatowns (Hong & Chan, 2022).
The second event in marketing is TikTok’s popularity, which was noticed when an influencer posted an advertising video on the platform, and it had over five million views in contrast to posting the same material on Instagram, where it reached only one million views (Huang et al., 2022). The application, which China’s ByteDance runs, has turned into a “digital advertising juggernaut” in recent years (Huang et al., 2022, para.1). As a result, this provides advertisers with entry to the expanding influence and creates tools that make it simpler to promote services.
Conclusion
Hence, reviewing recent marketing-related events reveals how much emphasis is placed on both internet platforms and conventional types of advertising. First, a well-known publication like the New York Times highlighted the expansion of casinos in New York City on its platforms. Casino buses are primarily employed in the places of the target clients as a marketing strategy that the company uses. The second marketing-related development is the success of TikTok, which gives marketers access to the platform’s growing prominence and gives rise to solutions that make it easier to market products.
References
Hong, N. & Chan, M. (2022). Casinos target a vulnerable clientele: Older Asian gamblers. The New York Times. Web.
Huang, K., Simonetti, I., & Hsu, T. (2022). TikTok builds itself into an ads juggernaut. The New York Times. Web.