Analyzing the case, one should mind several crucial concerns that impact Porcinis success and condition its rapid growth and increased popularity. These are the unique recognizable image of full-service restaurants, a successful pricing strategy, and the high quality of the provided goods and services. The combination of all these aspects contributes to the restaurants further development and guarantees the stable level of their popularity.
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Besides, there is a certain strategy aimed at maintaining high product and service quality and increasing the level of popularity. To guarantee the high quality of food, Porcinis uses only fresh ingredients. It helps to avoid a decrease in quality and contributes to the restaurant’s positive image. Additionally, the unique quality and taste of the suggested products are guaranteed by the innovative recipes used in the process of cooking.
Finally, Porcini is focused on Human Resource management which means that the company tends to hire experienced and skillful workers to guarantee the high quality of the provided services. Furthermore, there are numerous training programs to align continuous staff improvement and improve the companys image. The great efficiency of the given approach is evidenced by Porcini’s outstanding popularity.
That is why it could also be used for the Pronto concept to condition the positive outcomes and promote its success. Besides, as the rapid, quality service strategy becomes central for the given concept, it is crucial to achieving outstanding staff competence by strictly recruiting new employees and providing numerous opportunities for their growth. Under these conditions, the company will be able to preserve the high quality of products and suggested services and guarantee the success of the Pronto concept.
The Pronto concept rests on the idea of the availability of high-quality Italian food that could be obtained without any delays. Its main goal “Great Italian cuisine without the wait” conditions the increased importance of various elements of the new project. Besides, the company realizes this very fact and tries to incorporate several aspects to guarantee positive outcomes. In these regards, the Prontos menu, HR system, quality system, and metrics are organized by the above-mentioned goal.
Besides, the menu is comprised of several Italian dishes that are suggested to customers who are fond of Italian cuisine. The usage of the unique recipes and technologies contributes to the increased popularity of the suggested foods and guarantees a high level of interest towards the menu. Furthermore, Porcinis HR system is also focused on the development of workers professional skills and the increase of their efficiency. It helps to improve the quality of the suggested services and reduce the time spent on the expectation of the ordered dish. Furthermore, the quality control system used by the company also contributes to the improvement of the outcomes.
The practice of awarding employees resting on the customers satisfaction and feedback guarantees a great level of service and increases tempos. In general, it is possible to conclude that such elements of the new concept as the menu, HR system, quality control, etc. contribute to the projects evolution in terms of its main goal. The usage of the efficient patterns and strategies result in the creation of the unique image of the given company and guarantees the stable level of customers interest towards the services and foods suggested by it.
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It is also obvious that introducing the new project and promoting its development the company tends to guarantee its growth and extension. Under modern conditions, this process is crucial to survive and obtain a certain competitive advantage. That is why Porcini is concerned about the further companys growth. Yet, two mains opportunities could be used by the company. These are franchising and syndication.
However, considering the companys peculiarities and its unique image, syndication could be taken as the better option for the growth. Several factors evidence the correctness of the given choice. The fact is that Porcini is famous for its unique approach to the quality of goods and services. These aspects could be taken as the main distinctive feature of the company. Nevertheless, to become popular new restaurants should also possess these qualities.
Yet, franchising implies the usage of a trading name by agents who could not be controlled by Porcini. It means that the significant decrease in the quality could be observed. Moreover, new departments might use different patterns and strategies. One should realize the fact that it will result in the deterioration of the companys unique image. For these reasons, syndication becomes the only possible choice. It would provide Porcini with full control of hiring, training, HR management, and the quality of food and provided services.
The company will be able to preserve its traditions and unique image. Moreover, the new restaurants organized by the given pattern will become popular as the trade name will serve as the best advertisement attracting peoples attention and guaranteeing the great incomes.
As stated above, syndication could be considered the best choice for the further companys growth and evolution as it provides the opportunity to align control over the main aspects of the new projects functioning, Additionally, it also provides numerous opportunities to improve profitability and outcomes and obtain a certain competitive advantage. Syndication implies the shift of property ownership to investors while Porcini preserves the management function and governs the company.
These shifts might contribute to the appearance of the new sponsors attracted by the Porcinis success. New investments will result in the companys evolution and appearance of new opportunities. At the same time, it will guarantee significant changes in profitability. When speaking about product and service quality, Porcini will preserve all possibilities available at the moment. Syndication does not imply the shifts of operational control and the company will be able to monitor the projects state and introduce some needed measures.
Finally, Porcinis could be considered a popular brand that has its admirers. That is why it is crucial to preserve control over the trade name and not to lose rights related to its management. The terms of syndication provide Porcini with the unlimited opportunities to control their brand and introduce any changes needed for its constant improvement. Altogether, the companys growth in terms of syndication could be taken as the best possible choice as it conditions the possibility to monitor the crucial aspects of the Porcinis functioning and guarantees the preservation of the brands unique image which is important in terms of the increased rivalry. It will also result in the creation of a certain competitive advantage needed to win the rivalry and attain success.