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Product Promotion: Six Sigma Mapping Tool

Searching for the marketing strategies that can be deemed as efficient and, therefore, incorporated into the product promotion process is an integral part of delivering services to the target customers. Therefore, it is desirable to rationalize the procedure so that it could deliver the best results possible within a comparatively small amount of time. For these purposes, the Six Sigma TMap tool can be used as it provides a flexible framework that may enhance the efficacy of the design process and reduce the time taken to locate the necessary sources.

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Identifying the essential goals in accordance with the framework suggested by Barber and Tietje (2008), one should mention a detailed analysis of the target customers, including their background, culture, and key characteristics, as the first objective to be completed. Learning about the likes and dislikes of the target audience, as well as the visual tools that will help get the company’s message across successfully, one is likely to market the product efficiently (Kubiak & Benbow, 2009).

Reduction of costs and the application of the lean resource management should be viewed as the next necessary step to be taken. Although the process of marketing is admittedly expensive, costs can be reduced significantly by introducing the principle of sustainability into the process. To be more exact, accurate calculations of the expenses that must be taken, the provision of the exact amount of resources to the corresponding areas, and the enhancement of repeatability and reproducibility as the means of reducing waste should be viewed as the primary measures to take (Longoni, 2014).

Similarly, the time taken to design the brand and the corresponding brand image should be reduced significantly. The identified step can be carried out by reconsidering the responsibilities and roles of the staff members, assigning each participant with a specific task, and maintaining cooperation among all members of the entrepreneurship (Song & Lee, 2014).

Finally, a change in the corporate philosophy from the concept of selling people a specific product to improving the quality of the target audience’s life needs to be made. As soon as the entrepreneurship is based on the philosophy of stakeholder satisfaction, in general, and customer satisfaction, in particular, a rapid increase in quality of the products can be expected.

The steps mentioned above can be viewed as essential to the success of the product promotion process. Naturally, there is much more to the marketing issue, including the design of the brand, the creation of the brand image, etc. However, the framework suggested above represents the foundation that can be used to build not only a memorable promotion strategy but also strong relationships with the target audience and customer loyalty. By complying with the principles outlined by Barber and Tietje (2008), one is likely to attain the goals set and complete the project within the required amount of time.

Despite the fact that the TMap concept linked closely to the Six Sigma strategy is typically used to address the issue such as the design of the sales strategy, it, in fact, can be applied to any task, particularly, the identification and the design of an appropriate marketing framework. By incorporating the TMap approach into the process, one is likely to receive considerably better results as the tool helps get the priorities straight within a relatively short amount of time. Creating the environment for successful completion of the key goals, the TMap framework can be considered one of the most efficient tools in quality improvement.

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Reference List

Barber, C. S., & Tietje, B. C. (2008). A research agenda for value stream mapping the sales process. The Journal of Personal Selling and Sales Management, 28(2), 155-165.

Kubiak, T. M., & Benbow, D. W. (2009). Process characteristics. In The certified Six Sigma Black Belt handbook (2nd ed.) (pp. 80-89). Milwaukee, WI: ASQ Quality Press.

Longoni, A. (2014). Sustainable operations strategies: The impact of human resource management and organisational practices on the triple bottom line. New York, NY: Springer.

Song, J., & Lee, K. (2014). The Samsung way: Transformational management strategies from the world leader in innovation and design. New York, NY: McGraw Hill Professional.

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