Introduction
The complicated decision-making process when buying new items is important for customers. It can be facilitated through the adoption of essential marketing concepts (Kumar et al., 2017). I will explain my own purchase decision of the Samsung Galaxy Watch Active 2.
Problem recognition
The first task is to figure out a person’s needs, and the buyers’ awareness contributes to finding an appropriate product. In other words, problem recognition implies seeking goods satisfying the demand (“The consumer decision process,” n.d.).
I wanted to purchase a high-quality watch because of its fitness features, and it should have been light and slim. This necessity was defined by my desire to stay healthy while benefiting from technology.
Information search
The next stage is information search, and it is essential for making the ultimate decision. It means the requirement to find comprehensive external or internal data to select the proper item (“The consumer decision process,” n.d.).
I asked my friends with similar goals about the devices they use and their features. Consequently, I read the information I managed to find online regarding the available options in the market concerning the characteristics, which my friends highlighted as the most important ones.
Purchase decision
This stage is the most significant since it indicates purchasing the selected item (Chen et al., 2017). At this time, the decision is made and unchanged.
The presence of such characteristics as numerous workout modes alongside stress and sleep monitoring affected my choice of this device.
Conclusion
Following the model consisting of problem recognition, information search, and purchase decision helped me analyze my decision-making process in buying Samsung Galaxy Watch Active 2. The understanding of my needs, together with my friends’ advice, significantly facilitated the process and made it faster.
References
Chen, A., Lu, Y., & Wang, B. (2017). Customers’ purchase decision-making process in social commerce: A social learning perspective. International Journal of Information Management, 37(6), 627-638. Web.
Kumar, A., Vohra, A., & Dangi, H. K. (2017). Consumer decision‐making styles and post purchase behaviour of poor for Fast Moving Consumer Goods. International Journal of Consumer Studies, 41(2), 121-137. Web.
The consumer decision process. (n.d.). Lumen. Web.