Terminal Values
One of the most valuable terminal goals that the new five-star resort should adopt is to provide pleasure to the guests. Such entails ensuring the provision of indoor facilities for maximum enjoyment and leisure, such as swimming pools, movie theatres, play areas, social zones, and so on. Secondly, a goal should involve offering consumers a world of unparalleled beauty within the resort. According to Robbins & Judge (2017), the design and architecture of spaces should be top-notch, coupled with serene and breath-taking artificial and natural views. The third terminal goal is to offer a true friendship and close companionship to any guest that walks into the facility. Such hospitality makes visitors and inquirers feel welcome, cherished, and at home. Lastly, the resort should strive to give inner harmony to the clients, such as via conflict-free surroundings, reduced noise, and personal space and freedom for customers throughout their stay.
Core Values
One of the core values foundational for the resort’s culture is quality. Providing quality means respecting every dollar clients pay for their services and products by availing products and services that meet or exceed their expectations. Secondly, integrity is vital as it holds the business accountable and retains high standards across the board. Integrity also ensures transparency in the dealings with consumers, suppliers, government authorities, and partners, which go a long way in ensuring sound relations and tranquillity of operations. The third goal should entail enhancing employees’ innovation by seeking their opinions on issues and grafting them in on crucial management processes. Innovativeness would steer the business to unrivaled heights compared to ventures that do not promote employee participation.
The fourth critical goal should be a fun-filled working environment for employees. Employees are the greatest asset for such ventures, yet attracting and retaining the best talent in the industry often proves a challenge. Robbins & Judge (2017) reckon that making work fun and offering a rewarding environment would be priceless. Lastly, the business should emphasize the community, such as partnering with charitable organizations, hiring locals, buying local produce, and promoting environmental sustainability.
Steps in Building an Enabling Culture
Proper recruitment is the first step in building a culture that offers the highest customer service levels. Hiring processes should target fresh graduates with new ideas, hungry for success, innovative, and experienced professionals who can be a standard for the younger ones. The second step would further entail offering regular training opportunities for all employees to improve on areas of weakness to enhance client service standards (Robbins & Judge, 2017). The management should set up mechanisms of seeking consumer opinions and responding to arising concerns/ complaints speedily to realize business goals. Such would form part of effective, continuous internal auditing processes.
Fourthly, to develop employee commitment, the management should celebrate success together with workers through monetary rewards, team-building activities, and salary increments. Developing employee loyalty also requires encouraging open and free communication between various management levels so that all personnel may feel that their input and feelings are vital for growth. Lastly, keeping employee turnover as low as possible requires the establishment of a climate of trust between managers and employees, creating career progression opportunities, and providing incentives to excel and maintain high standards.
Reference
Robbins, S. P., & Judge, T. A. (2017). Essentials of Organizational Behavior (14th Edition). Pearson Education (US).