In his talk at the Ignition Conference in 2017, Scott Galloway shared the results of his studies on the four technology giants in the United States. One of his ideas was that breaking the four giants up would be a necessary step since the four companies had aggregated much more economic influence than almost any other group of companies (Business Insider). Given the corporations’ ability to create jobs and propel people’s online experiences to the next level, I cannot entirely agree that breaking them up would be easy and make positive changes for society.
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Although the Big Four’s presence reduces smaller companies’ competitive ability, breaking it up would probably have negative effects on the quality of professional training in the IT sector, thus putting the brakes on innovation. Mr. Galloway acknowledges that the Big Four actively invests in staff training and talent development to maintain its leadership in the market (Business Insider). Having enough financial resources to offer the best possible training to their employees, the four tech corporations eventually support new entrepreneurs and the development of new technology to improve common people’s everyday life. The four giants have created multiple jobs and services that are accessible to everyone and actually facilitate searching for information, making online purchases, and interpersonal communication.
Data security concerns and the Big Four’s increasing control over American society are the speaker’s ideas that appeal to the public. However, destroying the Big Four is not necessarily the best and the only way to make common users feel safer. It is true that the tech giants, such as Google, collect and store a lot of information about users and their very personal concerns (Business Insider). However, this feature is what makes online services personalized and eventually helps to make them more convenient and time-saving. With that in mind, designing stricter data security requirements and controlling their implementation might be better than breaking the giants up and lowering service quality.
“Scott Galloway Says Amazon, Apple, Facebook, And Google Should Be Broken up.” YouTube, uploaded by Business Insider, 2017, Web.