Introduction
Correctly defined business activities and objectives often promote the enterprise’s growth and ensure that its overall economic standing is stable for years to come. However, the corporation’s leaders should be especially knowledgeable of the specific organizational endeavors and their benefits for the desired developments, presenting the most crucial ideas in a concise and understandable format (Taiwo et al., 2016). From this perspective, a company’s mission, values, and vision statements become essential instruments that allow the executives to formulate their business intentions and establish the basis for the corporation’s integral processes (Taiwo et al., 2016). A perfect example of a clearly outlined corporate philosophy is the approach adopted by the Square Enix Group, a highly well-recognized organization in the sphere of videogaming. The present paper discusses the Square Enix Group’s mission, vision, and value statements, explaining their impact on the organizational standards and goods provision, as well as analyzing the executives’ support of the corporate philosophy.
Company Overview: The History of Square Enix Group
Square Enix Group is a Japanese-based enterprise, well-known for the numerous video game-related products released since the corporation’s establishment. Square Enix tracks its history since the incorporation of Eidansha Boshu Service Center in 1975, which was later renamed into Enix Corporation, and the foundation of Square Co., Ltd (Square Enix Group, n.d.a). The two enterprises were merged in 2003, becoming a unified publicly-traded organization focused on the development and distribution of computer gaming content (Square Enix Group, n.d.a). Since then, Square Enix Group has undergone multiple changes in its formation, acquiring other firms and integrating them into its structure. In the current age, Square Enix continues to create well-accepted videogame content, maintaining efficient profitability.
Mission Statement Analysis: Offering Happy Experiences
A mission statement is an essential aspect of a corporate philosophy that allows the executives to establish their primary intentions for the future. Considering that there are numerous pathways for the provision of products and services, as well as various opportunities for development, the leaders are expected to clearly state the purpose of their enterprise (Taiwo et al., 2016). The mission statement explicitly clarifies how the establishment will grow in the future, communicating the implemented organizational practices and the overall development perspectives. This information is crucial to all of the corporation’s stakeholders, such as the customers, employees, executives, and partners.
The core idea behind Square Enix’s approach to the provision of goods relies on the notions of happiness, an important factor for customer experience. The company formulates its mission statement as follows: “Each of our customers has his or her own definition of happiness.
Square Enix provides high-quality content, services, and products to help those customers create their own wonderful, unforgettable experiences, thereby allowing them to discover a happiness all their own” (Square Enix Group, n.d.b). The declaration starts with introducing the major concept behind Square Enix’s company purpose – the unique definition of happiness developed independently by each customer. After that, it is described how the corporation might improve the clients’ attainment of happiness through its services, specifying the exact policies that contribute to the individual levels of enjoyment. The phenomenon of happiness is linked to the notion of unforgettable experiences, which is offered by Square Enix to its potential stakeholders. Considering these attributes, the presented mission statement is very strong and informative, offering the necessary information for the potential shareholders and explicitly defining the corporation’s purpose.
However, it would also be highly beneficial to address some of the mission statement’s limitations in order to enhance its strength and clarity. For instance, it is suggested that the customers will discover happiness “all on their own” (Square Enix Group, n.d.b). Such phrasing implies personal independence and proposes that each individual will attain enjoyment regardless of the company’s contribution. Although this component is essential for recognizing the clients’ freedom, it also diminishes Square Enix Group’s efforts to provide the videogame content. In contrast, a mission statement should support its necessity for the intended shareholders, highlighting the importance of its services (Toh et al., 2021). Therefore, it could be advantageous to rephrase the last portion of the mission statement, highlighting that the customers and the enterprise will work together for the attainment of happiness for the purchasers.
Vision Statement Discussion: The Image of the Future
Another crucial attribute that is necessary for establishing a corporate philosophy is the vision statement. While the mission declaration offers the shareholders an understanding of the company’s purpose, the vision describes how the establishment views its future standing and what position in the global market it would like to obtain (Taiwo et al., 2016). Given that the growth of a corporation is highly significant for its shareholders, a vision statement is a perfect tool for demonstrating the executives’ expectations for the future.
Square Enix Group’s vision statement consists of four elements and considers the entertainment, innovation, environment, and corporate culture’s aspects in future developments. Square Enix will “strive to be a company that delivers unparalleled entertainment, value innovation, and creativity, respond with sensitivity and flexibility to environmental changes, and create a corporate culture that is both collaborative and competitive” (Square Enix Group, n.d.b). As such, the corporation’s vision is highly detailed, considering multiple factors that might affect its outputs in the future. Furthermore, the firm provides a thorough explanation of each vision, specifying each of the objectives that will be attained. Considering that the enterprise’s declaration is comprehensive and encompasses a range of development areas, it is evident that the vision statement is very strong.
Square Enix’s vision is largely supported by the company’s leaders and employees, whose practices correspond with the mentioned targets. First of all, Square Enix Group remains one of the leaders in the video game industry, consistently offering the customers unique and engaging content, which supports the unparalleled entertainment claim (Square Enix Group, n.d.c). After that, innovation and creativity are crucial features of the discussed corporation’s products, which focuses on incorporating the most technologically advanced solutions into the published games (Wallace, 2019). In addition, the executives strive to continuously improve their innovation opportunities, developing novel approaches to computer games creation.
Ecological initiatives are also highly endorsed by Square Enix, with the company utilizing sustainable strategies that improve its ecological responsibility. For example, the establishment’s leaders and marketing campaign focus on the provision of digital video game copies, which contribute to the reduction of gas emissions (Square Enix Group, n.d.d). Finally, Square Enix group corporate culture is based on the principles of competitive collaboration and productive teamwork, cherishing the well-being of the involved professionals. A prime example is the recent executive decision to implement a work from home program, which attempts to integrate flexibility and diversity into the working environment given the pandemic and the workers’ concerns (Ashcraft, 2020). From this perspective, the company leaders and employees appear to uphold the stated vision through efficient working processes and relevant initiatives that attribute to the presented targets.
Recognizing the Values Statement: Square Enix Group Policy
The presentation of appropriate and relevant values can be a vital contribution to a corporation’s organizational practices and management. A values statement is a significant declaration that presents the company’s primary principles in conducting business activities and defines how the established goals will be accomplished (Taiwo et al., 2016). However, apart from creating a pathway for development, the chosen values also affect the ethical considerations of an enterprise, allowing the executives and the employees to refer to the selected principles during decision-making (Taiwo et al., 2016). In order to ensure the appropriateness of the workforce’s actions, the leaders must demonstrate an extensive values statement, declaring which actions are endorsed and which endeavors are prohibited during the working processes.
The Square Enix group values statement is especially detailed and concerns the multitude of areas in which the corporation might be involved. The company distinguishes the general principles of conduct as well as customer, shareholder, business partner, employee, and social relations, outlining how the enterprise and its employees are expected to perform in each of the discussed fields (Square Enix Group, n.d.b). The most notable aspects of the presented values statement are the codes of ethics, compliance, and diversity, on which Square Enix claims to rely in its internal and external endeavors. For instance, the corporation asserts to conduct its activities according to the general principles of ethics, maintaining a level of professional ethics when participating in practices that involve any shareholders (Square Enix Group, n.d.b). Considering this evidence, it is clear that the discussed values declaration envelopes a diverse number of the organization’s areas of involvement, offering the stakeholders a clear explanation of the adopted principles of conduct.
The described values are especially valuable for providing quality consumer products and services due to their clear definition of the company’s performance. Given that Square Enix focuses on offering each client an opportunity to discover their unique happiness, attempting to create unparalleled entertainment, customer relations should be clearly stated in the enterprise’s code of conduct. Indeed, Square Enix claims that the relationships with the customers and the improvement of client satisfaction are integral parts of its values, with the corporation striving to consistently evolve its approach to the provision of video game experiences (Square Enix Group, n.d.b). In this regard, it is possible that the square index groups values declaration well successfully guides the company employees and executives, allowing them to create exciting and profitable products.
Conclusion
To conclude, the mission vision and values of the square index group were discussed in detail in this paper, highlighting the importance of these statements for the corporation’s organizational performance. As the described company excellently defines the standards that guide its activities, it is evident that the corporation’s leaders manifest a comprehensive understanding of the highlighted instruments. The enterprise’s vision and values declarations are comprehensive and especially detailed, which is beneficial for the potential shareholders and future customers. In addition, these statements ensure that the company’s employees and executives follow specific practices and conduct activities according to the defined principles. Although the formulation of the corporate mission could be improved to enhance the square index contribution to customer happiness, the overall presentation of the mission values and vision Is advantageous for the establishment’s future growth.
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