Introduction
E-marketing is essential to help companies spread the word about their products online. Therefore, paying sufficient attention to this aspect of business development is essential. Clients will be able to learn a lot from a well-designed website of the organization that will help them make the right choice. Tesla Inc. is a leading electric car manufacturer striving to develop innovation and promote sustainability while caring about the environment. The company’s website is of great value to it, as it demonstrates all the products and talks about the services and benefits of the organization. Thus, it is vital to assess how Tesla, Inc.’s e-marketing is efficient and high quality.
Overview of the Selected Website
The appearance of the Tesla website indicates that it is focused on innovation and rapid development, as it is designed to be minimalistic and user-friendly. Stylish and modern design contributes to the fact that people can spend more time on the site and enjoy easy navigation. This provides people with a positive user experience since all categories are laid out intuitively and clearly for someone who has visited the site for the first time.
On the homepage, people are greeted with a large image of the company’s flagship product, the Tesla car (Tesla, Inc., 2023). Moreover, if the customer scrolls down the page, each product will be shown, including each car model, charger, and solar panel. It creates a positive perception due to its integrity and quality design. At the top of the site is a line that shows each menu item that the user can scroll through so visitors can easily understand which section they are on (Tesla, Inc., 2023). The site also provides visitors with all the critical information regarding feedback, support, and dealer locations.
Functionality and Use of the Website
Tesla’s Web Site is a vital element that performs many necessary functions. First, it provides all customers with information about what products Tesla produces and their parameters. Thus, marketing goals can be better met with the help of the company’s concern for the awareness of its customers (Roberts & Zahay, 2017).
In addition, this contributes to using the site as a marketing tool, as many people will be able to view great offers and make a purchase. These distinctive elements help create a memorable image of the company in people’s minds. In addition, the site also plays a significant role in making people aware of the company’s goals and mission, allowing them to understand better how it is suitable for them.
The Tesla website and its attractive and convenient appearance provide customers with many essential functions. Interactivity and intuitiveness are the main advantages of the company’s website interface. These elements make it easier for people to navigate and understand what information they can find in different sections.
One of the website’s main features is the car configurator, through which customers can customize everything they like and place an order (Tesla, Inc., 2023). At the same time, the customization options on the site are pretty comprehensive, which allows people to accurately select the model, color, wheels, and interior design options. This approach gives people the opportunity to feel a sense of belonging to the creation of their car, which positively affects emotions, making them feel better about the organization (Roberts & Zahay, 2017). The site’s support section provides users with detailed instructions on all the company’s services and how to find their office. Reliable communication with support through the available chatbot or call function provides users with the assistance they need, which improves their user experience.
Profit Generation Strategy
Tesla’s profit strategy is focused primarily on selling electric vehicles and accessories as by-products. This strategy is displayed on the company’s website, as its prominent role is played by the image of the entire range of available cars with expanded photos (Tesla, Inc., 2023). The site is divided into segments, and a section with models of electric cars stands out separately. Thus, the attention of buyers and site visitors is focused mainly on cars.
Much attention is paid to the profit strategy of personal offers, as the site allows one to customize the car before buying (McCain, 2019). In addition to automobiles, the company also provides various electrical energy sources, such as solar panels. Their users can view the site, which makes it possible to get acquainted with all the characteristics and benefits. Thus, the company’s profit aims to provide a clean and safe environment, which can also attract buyers.
Target Market and User Value Proposition
The target market for Tesla is defined as conscious customers who care about the environment and who are interested in the latest technologies. Eco-friendly and high-performance vehicles are a crucial product of the company, and therefore, they seek to get an audience interested in non-standard approaches (Thomas & Maine, 2019). The company’s website serves the market by providing a user-friendly and interactive user interface through which Tesla can promote and talk about its products (Tesla, Inc., 2023). The design and functionality of the site are reflected in the desire and goals of the company to create as convenient and functional products as possible. For many customers, the value is also determined by the site’s interactivity due to its vast possibilities of information coverage and product customization.
Each Tesla car can be selected depending on the client’s design preferences. The site offers excellent opportunities to search for company offices, service stations, or other valuable locations. Thus, the user experience of Tesla car owners can improve many times over. The value for the user is determined by the fact that all the necessary information can be easily found (Thomas & Maine, 2019). Moreover, this applies to general data and more detailed characteristics, which are also indicated for all types of products. In addition, Tesla has created a convenient charging infrastructure for cars that can be found using the site. Thus, users do not experience inconvenience when using their cars further from home.
In addition to focusing on sustainability, Tesla’s website aims to provide the company’s users with the best possible access to all features. Thus, user value is ensured by customers getting all the necessary information and familiarizing themselves with the products in the most effective way for making a purchase decision (Zhou, 2023). Obtaining a comprehensive manual on all products presented on the website creates additional information support for users (Tesla, Inc., 2023). In addition, the bot can provide advanced advisory services using artificial intelligence. A high level of user value improves the overall experience of using the company’s products and sets customers up for a positive attitude.
Examples of Strategic Tools Used to Deliver Value
Examples of Tesla’s use of its strategies for convenience, sustainability, and visibility include the organization and arrangement of elements on its website. The interface of the Tesla website has a modern, user-friendly design that can provide high readability and intuitiveness. This is especially important for attracting and retaining new customers, as they may not be familiar with the company’s website, so it should be as simple as possible (Zhou, 2023). A product category bar and a separate menu with other options are suitable and can provide all the information people need (Tesla, Inc., 2023).
Evaluation of the Online Strategy
Thus, Tesla’s online e-mail marketing strategy effectively communicates with the target market and its customers. The company’s attention is focused on sustainability, innovation, and modern trends and technologies. Tesla tries to implement all these aspects in its products, and the website is no exception, as it should help sell cars and other technological devices.
Conclusion
In conclusion, it should be said that Tesla’s online marketing strategy is effective in its approaches and methods of working with clients. It provides the target market with the necessary opportunities and information regarding the products. In addition, the organization’s strength is that its marketing approach is focused on environmental friendliness and sustainability, which are modern values in any business area. Clean energy can significantly impact the environment, so it is vital that Tesla pays attention to this issue.
The values of the company and the preferences of the organization’s target market coincide, as the organization’s clients are conscious and environmentally friendly consumers. This leads to the fact that they are interested in reducing their carbon footprint and can safely use the company’s products. The company’s website aligns with its strategic goals and vision regarding marketing and the environment.
Customization is also a strength of the company’s e-marketing, as its website provides ample customization options for the products bought. Such a function is essential in buying and choosing a new product, as customers can select the desired product in more detail (Zhou, 2023). This approach allows the company to meet the demands of different customer groups and thus cover a broader range of the market. In addition, this is an advantageous difference between Tesla and its competitors. All information on the company’s website is organized according to topics, providing visitors with a convenient user experience.
Customer support and support are essential in the company’s strategic marketing. This is displayed in a lot of information regarding feedback from the organization and support contacts (Zhou, 2023). Thus, the organization pays significant attention to the information provided by people interested in its products or who are already customers. User manuals for all available products can also be found on the site, meaning users do not have to deal with voluminous paper manuals. In addition, this approach is consistent with the stated goals of caring for the environment and the environment.
Tesla’s online strategy is effective for engaging with key markets and its customers. In addition, it provides many essential features, such as comprehensive support and customization, which distinguishes it from competitors. However, there is room for improvement as the company does not fully explain its pricing principles. Tesla could have upgraded the site by breaking it into specific price segments to give customers a more precise understanding.
References
McCain, C. (2019). A Strategic Audit of Tesla, Inc. Undergraduate Honors Thesis. Web.
Roberts, M. & Zahay, D. (2017). Internet Marketing: Integrating Online & Offline Strategies, 4th Ed. South-Western College Publishing.
Tesla, Inc. (2023). Model Y. Web.
Thomas, V. J., & Maine, E. (2019). Market entry strategies for electric vehicle start-ups in the automotive industry–Lessons from Tesla Motors. Journal of Cleaner Production, 235, 653-663. Web.
Zhou, Z. (2023). Tesla Marketing Analysis. Academic Journal of Business & Management, 5(2), 171-177. Web.