Introduction
The present state of a country’s economy is its current economic condition. However, as time passes, these conditions change as the economy expands and contracts according to its positive or negative effects on the country. The fashion industry experiences changes in its economic conditions influenced by factors like inflation, sales, employment, unemployment, and productivity.
Growing Sustainably in Changing Economic Conditions
In the fashion industry, sellers should identify customers’ preferred products and match their prices with the buyers’ perceptions. This helps them to know the categories of products that face high inflation yet are essential to consumers. This way, they can hold prices to protect their brand name and cope with the situation. During an economic crisis, the industry can increase sales by updating its websites and ensuring they are mobile-friendly (Adeola et al., 2021). This can help the sellers stay connected with potential buyers, ensure that the customers are well attended to, and that the company tailors its product to fit customers’ needs.
When tailoring the clothes to fit the customers’ designs, the company should employ people who also help meet the changing demands of consumers in the market. However, unemployment can affect the industries’ well-being because it decreases the consumers’ purchasing power. The company can offer in-work learning to increase productivity during economic crises and improve its skills.
Hour performance testing should ensure targets are met and practical remedial actions are taken (Varghese & Subhashini, 2021). Moreover, the fashion industry can increase its employees’ motivation by giving bonuses for the extra effort shown, giving incentives, and appreciating them for achieving targets. When the industry is on the watch for inflation, employment, and productivity, it achieves sustainable growth.
Conclusion
In conclusion, in response to economic changes, the fashion industry can work on ensuring inflation does not affect its businesses, increasing its sales, employment, and productivity. To cope with inflation, companies should check the prices of the goods that customers prefer and ensure they do not charge high fees. They can raise their sales by updating their online profiles and also create employment when attending to customers’ needs. The firm should also increase its productivity by ensuring employees are well-motivated.
References
Adeola, O., Moradeyo, A. A., Muogboh, O., & Adisa, I. (2021). Consumer values, online purchase behaviour and the fashion industry: An emerging market context. PSU Research Review, 1-28. Web.
Varghese, N., & Subhashini, R. (2021). Methods of improving productivity in apparel industry. International Journal of Research in Engineering, Science and Management, 4(4), 130–141. Web.