Executive Summary
Even if sales are rising in the current year as the nation moves towards the post-COVID age, it is crucial that appropriate planning be done to prepare the business for such unfavorable developments. This report aims to provide a course for the industry to follow as it transitions to a more advantageous time. The research will offer in-depth guidance on how to broaden its company strategy to boost existing yield. The report’s primary emphasis will be on growing the company to find new approaches that involve providing machinery to industries other than the auto one.
Description of Problem
One thing that becomes clear about market dynamics is their increased susceptibility to abrupt changes that frequently have negative consequences on desired results. The COVID-19 epidemic crippled corporate systems worldwide and is the most remarkable substantial market change to have occurred in the previous five years. Business owners and executives were compelled to reconsider their approaches to survive the epidemic and continue to deal with its negative impacts as enterprises were forced to close and potential clients were obliged to follow strict safety precautions. Many policies were swiftly implemented to withstand such profound changes, and the car industry was no exception to the rule.
Explanation of the Current U.S. Automotive Business
An extensive analysis of current developments in auto commerce is required before we look at some highly profitable economic sectors that the corporation might leverage to boost sales profits. The automobile sector, which dates back to the 1890s, is one of the biggest in the world since it can sell up to 17.2 million vehicles yearly (Shibata, 2021). The improved production levels and a robust domestic market, which continually strives to obtain the best automobiles that satisfy a variety of client wants, are to thank for the automotive firm’s increasing yield in supply and manufacturing.
The automobile industry has often experienced turmoil, despite the beneficial advances since its start. One famous instance is how, during the Economic Crisis, there were far fewer independent auto manufacturers, leaving only more significant, more entrenched businesses like Ford Motors and General Electric. Government laws have also influenced output; a prime example is the Exhaust System Act of 1965, which decreased gasoline consumption in the 1970s (Shibata, 2021). Since then, the vehicle industry had grown exponentially until 2020, when the pandemic-induced economic paralysis caused sales and production to decline.
Current Automotive Market Trends
A few patterns have emerged in the sector, taking into account the market’s present levels of demand. For instance, the light-Truck market has the highest order for vehicle items. Despite being widespread during the same year, the epidemic manufactured a total of 11 million in 2020. Other types of automobiles sold fewer units during the same period, falling from 11.4 million to an anticipated 3.4 million vehicles due to abrupt fluctuations in demand, even though U.S. gasoline costs are still far cheaper than those in the rest of the globe. Today’s market developments towards electric vehicles from manufacturers like Tesla, who expressly target a high-end consumer base, are driven by this demand for alternate fuel sources. A new trend for businesses hoping to profit from technology improvements that combine with a social emphasis on environmental consciousness, it is anticipated that 300,000 EV automobiles will be sold in 2020.
Present Market Developments in the News Production
Due to its inherent interest in the production of automobiles, the firm has developed a specialty in the assembling and manufacturing Direct Current (D.C.) motors. This presents an opportunity to capitalize on the Thermal, Air conditioning, and Air Conditioners (HVAC) sectors. D.C. motors are used in the automobile and HVAC sectors for many applications. Consequently, the business may take advantage of the HVAC industry to create goods that are more appropriate for a larger market, and as a result, sales are expected to rise. According to the proposed strategy, a new HVAC segment would have to be created to collaborate with the automotive faculty on developing more effective goods for the present market (Martz et al., 2017).
The HVAC sector is the target of the anticipated development; thus, an examination of the existing trends in the industry is necessary. The marketplace is estimated at $15.16 billion, and predictions indicate that demand will likely rise at a 6% growth rate between 2021 and 2028. Extreme weather anticipated as a consequence of climate modification and the need to improve buildings by adding air conditioning systems is the leading causes of the expected rise in demand. Even though the pandemic impacted the marketplace, sales income increased in 2020, mainly because more individuals discovered themselves needing to work from remote locations due to the COVID-19 capabilities.
Appendix A
Description from Porter’s Five Forces Study of the New Business
The applicability of Porter’s five dynamics to the HVAC sector reveals essential factors the business should keep in mind as it contemplates pursuing these interests. Despite the great demand, there are many participants in the market, particularly inside the nation. Making strategic alliances with other businesses to put them in a place where they can achieve critical organizational goals is a noticeable trend in the sector (Egg & Howard, 2011). Manufacturing is primarily focused on creating goods based on customization following the various demands of each customer, as shown by an evaluation of the providers’ negotiating power.
Companies like J&J Heating and cooling and Southland Conditioners concentrate on building facilities overall with additional installations for climate control. Most businesses offer HVAC maintenance and installation as part of general construction. Thus there is little diversity in the goods, with a particular emphasis on Smart HVAC serving as the distinguishing element in operation.
Appendix B
Summary of Results from Porter’s Five Forces Exploration Linking Both Businesses
Based on the market study, the company should consider presenting itself as a manufacturer for building companies, with a primary focus on developing energy-efficient goods. Furthermore, the items must combine advanced technologies with a top customization standard to meet each user’s unique demands. The firm should explore developing strategic relationships with suppliers to improve market acceptance.
References
Egg, J., & Howard, B. C. (2011). Geothermal HVAC: Green heating and cooling. McGraw-Hill.
Martz, H. E., Logan, C. M., Schneberk, D. J., & Shull, P. J. (2017). X-ray imaging: Fundamentals, industrial techniques, and applications. CRC Press, Taylor & Francis Group.
Shibata, H. (2021). Manufacturing engineers in the automotive industry in Germany, France, and the United States. Operations Management in Japan, 115–135.