Introduction
Dow&Jones company established several market indexes to track the stocks of the world’s leading corporations. The first article describes the establishment of the Dow Jones Industrial Average (DJIA) and its importance for companies. The second considers the Coca-Cola company, relying on DJIA through describing its history and advertising. Both articles aim to describe DJIA and Coca-Cola’s global recognition by highlighting how one idea changes the world.
The Dow Jones Article by Hall
The first article’s primary point is that DJIA is pivotal in attracting stock investors by being a significant financial news source. Its three creators collaborated with the Wall Street Journal to predict the stock market movements according to its prices in 1882 (Hall, 2022). However, the company’s success lies in DJIA, which reflects the prices of the most traded stocks worldwide.
The underlying idea of this article is that some people do not recognize the DJIA’s role in economics, while it includes 30 companies that affect the US’s well-being. Thus, it forces the article to mention every corporation, such as Apple, Microsoft, and Coca-Cola, so the audience realizes its value (Hall, 2022). Emphasizing its superiority over other indexes covering more stocks with less financial recognition intensifies DJIA’s dominance in the market.
The History of Coca-Cola Article by Bellis
The second article discusses the history of Coca-Cola, one of the DJIA’s components. Its central message is that although the company has operated for over a century, it still leads the US economy. The article starts by discussing how Permerton creates the recipe for carbonated water and its famous logo to sell the product that brings more losses than profits in the initial phases.
Therefore, the underlying idea emphasizes that starting only with nine sales a day can lead to selling the most expensive stocks after some time (Bellis, 2021). It highlights the company’s creativity in promoting the same product for a long time. The company mainly devoted the highest budget to “I’d like to buy the world a Coke,” which brought international recognition (Bellis, 2021). Thus, the article depicts how the company deals with failures and addresses societal patterns.
Conclusion
To conclude, the first article highlights the importance of DJIA for world stocks, while the second article concentrates on Coca-Cola’s long-lasting success for a century. Two articles inspire the audience by describing how people achieved their goals through their creative ideas, dedication, and knowledge of society’s demands. Both articles have descriptive and narrative elements to ensure that the audience familiarizes with DJIA and Coca-Cola’s importance.
References
Bellis, M. (2021). The history of Coca-Cola. ThoughtCO. Web.
Hall, M. (2022). Dow Jones: What it is and why it’s important in stock investing? Investopedia. Web.