The success or failure of a particular movement depends on various aspects. Some of these entities become popular and admirable because of their effort to bring positive change in society, resist or fight against social injustices, or become involved in initiatives to promote individual well-being. Incidentally, some movements have emerged only to wither and eventually collapse. It is because of the shortage of financial and social support, lack of a clear and effective campaign strategy, and pressure from either the society or the political class.
The Livestrong Foundation, established in 2003 by Lance Armstrong, is the recent popular movement (“Livestrong,” n.d.). I firmly believe the foundation has become preferable to many people across the country and even beyond. It is a result of its noble cause of raising awareness and money for cancer care. The disease is a critical issue, which affects almost every American family. The movement also gained popularity from being established by Lance Armstrong, a successful athlete and celebrity. In 2004, the campaign’s most tremendous success occurred when colorful, bright yellow bracelets were offered for sale as a fundraiser with the name “LiveStrong” on them (“Livestrong,” n.d.). The organization has become a stable business by expanding to selling clothing with the company’s branding.
By transforming the organization into a lifestyle, most people purchase the company’s clothes and goods through verbal communication; thus, the organization itself has not made much effort in advancing its cause. In general, I strongly believe the Livestrong campaign has been effective in raising awareness and financing for the cancer treatment and prevention research initiatives around the world. Despite this, the organization has had little impact on social change, and not many people know about its existence or the kind of business the company is involved in.
Reference
Livestrong. (n.d.). Web.