A donation has always been a manifestation of great charity and high humanism. The blood bank, in turn, is designed to ensure the desire of some people to help and others to receive help. Donating at the San Diego Blood Bank is an entirely safe, almost painless, and essential procedure. Providing first-class service and exceptional process conditions are the main rules of the institution. The San Diego Blood Bank aims to improve its service and communication with the public while ensuring that people are adequately informed about the importance of donating.
One of the points of the mission of the San Diego Blood Bank is to inform the population and dispel myths related to donation properly. There are a lot of false claims that scare off potential donors. For example, many people fear getting infected, but few know that disposable instruments are used. It is an entirely safe procedure by specialists under complete sterility conditions. The risk of infection with compliance with all sanitary standards is zero. In addition, it is almost painless and emotionally even more manageable than piercing or tattooing. We are always ready to offer the client psychological and moral support.
Therefore, informing is the first and one of the top points of the mission. It is crucial to carry out this process so that the information constantly catches the eye because it is rare that someone deliberately reads about donations just like that. Considering this, the public awareness course can be divided into two parts. First, it is worth creating a catchy, but not too aggressive, design for flyers and billboards. It is necessary to place short information containing the myth and its refutation. A person will quickly receive information of interest to him and may even decide to participate in a donation. The second part concerns the publication of informative short video lectures on the site. One can create a video in an animated form so that children are also interested in receiving new information. In addition, these videos can be broadcast from time to time on video stands in shopping centers. It is difficult to overestimate the need to improve the state of informing the population. Since negative and false information has a steady tendency to spread quickly, our mission is to dispel myths and spread actual facts about donations and our institution.
Another mission of the Blood Bank of San Diego is to improve employees’ qualifications and service quality constantly. Since caring for people is the leading value of the Blood Bank of San Diego, the aim is to learn to understand the customer better and master new approaches to providing service. Moreover, it is worth considering the possibility of staff attending lectures and training to improve client communication skills. Additionally, one can enter customer feedback after receiving the service. Analysis of visitors’ evaluations of our institution according to various criteria can be the basis for determining further development directions and implementing the necessary changes.
Today, the importance of health is defined as a universal value, not only for individual institutions in the medical field. San Diego Blood Bank is committed to helping people maintain and restore physiological and psychological functions, optimal performance, and social activity. Blood donation, as one of many possible health care services, can help those in need to live as long as is biologically possible. In selecting value guidelines, the San Diego Blood Bank chose to ensure the well-being and well-being of each individual and society as a whole through health care methods.
The San Diego Blood Bank provides services for collecting blood components with subsequent transfer to hospitals in Southern California. In addition, there is a control laboratory, which aims to control the quality of materials. Thanks to the San Diego Blood Bank, the Cord Blood Banking program ensures a regular and reliable supply of stem cells. In addition, the institution offers the collection of platelets, leukocytes, plasma, and frozen and washed blood (San Diego Blood Bank, n.d.). Since the Blood Bank of San Diego offers a wide range of services necessary for the population, the institution strives to achieve and maintain a leading position in its segment.
The demand for health care services is high and constant throughout life. There is no field on which a person is more dependent than health care. The leading role of health care is to meet the needs of medical services and reduce the impact of risks and financial costs. The San Diego Blood Bank is a non-profit organization, that is, one that does not seek to maximize profit (San Diego Blood Bank, n.d.). Therefore, the institution affirms its mission of providing health care services to all, regardless of wealth or status. Accessibility is one of the strategic goals of the functioning of all healthcare systems.
In summary, the San Diego Blood Bank aims to provide high-quality existing and accessible service to everyone who needs it. The institution’s primary mission is to mediate between those in need and those aspiring to help. The Blood Bank fulfills its mission by collecting and supplying blood, its components, frozen blood, and stem cells. Since one of the missions of the San Diego Blood Bank is continuous improvement of work, development goals include informing the public about services and donation in general and mastering new approaches to providing quality service.
Reference
San Diego Blood Bank (n.d.). San Diego Blood Bank about us. Web.