Introduction. Local and General Building Codes
One of the most heavily regulated building types is the one that houses medical facilities and related services. It, too, is subject to the requirements of any applicable local or state building ordinances. State and local codes have no bearing on the operation of federal facilities located on federal property, which must adhere to federal regulations only. Therefore, Trinity must first secure the adjacent building for the expansion of orthopedic services and then obtain all necessary approvals and licenses from each state. In addition, Trinity will have to make preparations for the building’s renovation and preparation. Cost-benefit analysis and purchasing decisions must be made for new diagnostic equipment to support the company’s radiology division expansion plans. In addition to preparing the facility, the hospital will have to work on the service line’s physician privileges and contracts. It will be necessary to hire and train new administrative staff. Extra nurses, therapists, office workers, and patient coordinators are all included in this plan (Slubowski, 2021).
Construction Preparations
The construction site must be cleaned up, and the foundation must be laid. Rough framing must be constructed. Furthermore, the city will conduct an inspection of the new building to verify that the foundation components meet all applicable standards. The success of the service line will also be dependent on collaborations with physicians, orthopedic coverage, vendors, and members of the community. As a result, the hospital must make certain that the orthopedic group shares its mission and core principles. Both organizations should strive for similar outcomes in terms of mission and patient care. Surgeons need administrative assistance and collaboration. Each group should have a leader who is willing to work with others. The surgeon champion should focus on administrative goals, such as reducing costs and improving patient outcomes. Investing in the relationship requires that the administrative champion be able to see the surgeon’s point of view (Slubowski, 2021).
Marketing and Advertisement
The most recent diagnostic equipment purchased by orthopedic service lines should be highlighted in advertising and marketing. In addition, the group’s orthopedic surgeons’ credentials should be highlighted in the marketing. The marketing strategy should also include the Patient Navigation Program. As a patient, it’s all about convenience, with easy scheduling and a care coordinator to help you get back on your feet after an injury. Incorporate a full range of orthopedic services into the marketing of the service line (Slubowski, 2021). Patients and healthcare providers will need to be drawn in by an aggressive marketing campaign if the anticipated patient growth is to be realized.
Implement Competition Differentiation
Trinity Regional Medical Center and Trinity Regional Medical Center will be the area’s second and third orthopedic facilities, respectively. In order to gain market share and maintain a healthy profit margin, they must set themselves apart from the competition. Trinity needs to show how their program is different from the rest of the market. Patients will benefit from a patient Navigation system that will assist them in scheduling appointments and coordinating their care. Trinity Medical Center’s most prominent feature will be this. It is time for Trinity University to get out into the community and educate the public about joint health, healthy living, and injury prevention (Slubowski, 2021). There are many places where the hospital could collaborate with others to organize educational events for their patients, such as community centers, colleges, high schools, personal training facilities, and retirement communities.
References
Slubowski, M. (2021). Michael A. Slubowski, FACHE, President and CEO, Trinity Health. Journal of Healthcare Management, 66(3), 160-164.